Sony FE 50-150mm f/2 GM Announced


Sony FE 50-150mm f/2 GM: B&H Photo / Amazon / Adorama

Sony announced the Sony FE 50-150mm f/2 GM for Sony E-mount.

Reviews / Previews / Hands-on / Etc..

Video Reviews / Previews / Hands-on / Etc…

Sony Official

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New Sony Savings While Others Are Raising Prices


Sony A1 (Save $500):
B&H Photo / Amazon / Moment / Adorama
Sony a7RV (Save $400):
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Sony a7RIV (Save $400):
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Sony a7IV (Save $500):
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Sony a7SIII (Save $300):
B&H Photo / Amazon / Moment / Adorama
Sony ZV-E1 (Save $300):
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Sony a6600 (Save $200):
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Sony a6400 (Save $150):
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Sony a7CII (Save $200):
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Sony a7C (Save $100):
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Sony a7CR (Save $200):
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Lenses
Sony 16-35mm f/4.0 PZ FE Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-70mm f/2.8 GM Save $200:
B&H Photo / Amazon / Adorama
Sony Zeiss Vario-Tessar T* FE 24-70mm f/4 ZA OSS Save $200:
B&H Photo / Amazon / Adorama
Sony 24-105mm Save $200:
B&H Photo / Amazon / Adorama
Sony FE 70-200mm f/2.8 Save $100:
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Sony FE 24-240mm f/3.5-6.3 OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 100-400mm F4.5–5.6 GM OSS Save $100:
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Sony 200-600mm FE Save $100:
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Sony FE 20mm f/1.8 G Save $100:
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Sony 24mm f/1.4 GM Save $100:
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Sony 35mm f/1.4 GM Save $100:
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Sony FE 35mm f/1.8 Save $100:
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Sony FE 50mm f/1.2 GM Save $100:
B&H Photo / Amazon /Adorama
Sony Zeiss Sonnar T* FE 55mm f/1.8 Save $100:
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Sony FE 85mm F1.8 Save $50:
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Sony FE 90mm f/2.8 Macro G OSS Save $100:
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Sony E 15mm F1.4 G Save $100:
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Sony E 16-55mm F2.8 G Save $100:
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Sony E PZ 10-20mm F4.0 G OSS Save $100:
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Schneider Kreuznach × LK Samyang 14-24mm f/2.8 Coming April 22nd


We have been tracking the Schneider Kreuznach × LK Samyang 14-24mm f/2.8 for a while, but we have a likely release date of April 22nd now.

  • Compact design
  • Filter size: 77mm
  • Minimum focusing distance: 18cm
  • Expected price: around $1,000
  • Sample photos
  • Technological Innovation: The world’s first 14-24mm (Sony E) compatible super-wide zoom lens allows front filters
  • Ultra-Close-Up Shooting: Minimum focusing distance of just 0.18m
  • Compact & Lightweight Design: Dimensions: 88.8 x 84.0mm | Weight: 445g
  • Jointly Developed with LK Samyang: A perfect blend of German optical expertise and advanced manufacturing technology

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via Photorumors

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Sony Alpha 1 Mark II, Sony FE 28-70mm F2 GM, Sony FE 400-800mm F6.3-8 G OSS, and Sony FE 85mm F1.4 GM II TIPA WORLD AWARDS 2025


TIPA WORLD AWARDS 2025 BEST FULL FRAME PROFESSIONAL CAMERA Sony Alpha 1 Mark II
Top-of-the-line features join compact size and advanced photo and video technology in the Sony Alpha 1 Mark II. High-resolution output, focusing accuracy and speed, and AI-driven innovations, now including a powerful pre-capture feature, combine in this ideal camera for everything from commercial to portrait, and sports to nature photography. Engineered for professional photographers and videographers, it features an upgraded processing engine, improved 8K video recording, and robust connectivity options, along with superior ergonomics and rugged construction built to withstand demanding shooting environments. With cutting-edge technology and enhanced creative controls, the Sony Alpha 1 Mark II redefines high-performance imaging in professional applications.

Sony Alpha 1 II: B&H Photo / Amazon / Adorama


TIPA WORLD AWARDS 2025 BEST STANDARD ZOOM LENS Sony FE 28-70mm F2 GM
If there’s one zoom lens that most seasoned photographers have in their camera bag, it’s a 28-70mm focal length, a range that makes it eminently flexible and suitable for landscapes, portraits, and more. The Sony FE 28-70mm F2 GM is a high-performance, versatile zoom with a constant f/2.0 aperture that delivers exceptional low-light performance and beautiful background blur. The lens features advanced optical design with multiple aspherical and extra-low dispersion elements, reducing chromatic aberrations and distortion and ensuring sharp, clear images throughout the zoom range. Its fast and accurate autofocus system, coupled with a rugged and weather-sealed build, makes it a go-to lens for both still and video applications.

Sony FE 28-70mm f/2 GM: B&H Photo / Amazon / Adorama


TIPA WORLD AWARDS 2025 BEST ENTHUSIAST TELEPHOTO LENS Sony FE 400-800mm F6.3-8 G OSS
Wildlife photographers need a lens that brings them up close and personal to enable intimate portraits of nature’s wonders. This super tele Sony is designed for easy compatibility with 1.4x and 2x teleconverters, which extends its reach to an amazing 1120 or 1600mm. The lens has been designed with a short rotational throw, making for quick reactions to changing subject movement, plus its weight of just 5.4 lbs (2.45 kg) allows for quick focusing adjustments that are often keys to success. Smooth and rich bokeh, for separating subjects from often busy backgrounds, is delivered by its 11-blade diaphragm, plus its dust- and moisture-resistant design can withstand often difficult field conditions.

Sony FE 400-800mm F6.3-8 G OSS:
B&H Photo / Amazon / Adorama


TIPA WORLD AWARDS 2025 BEST PORTRAIT LENS Sony FE 85mm F1.4 GM II
The 85mm focal length lens has long been considered the prime choice for portraiture, allowing for a comfortable working distance between subject and photographer and encouraging creative background effects. Faster and lighter than its predecessor, this G Master lens is ideal for both still and video use whether in the studio or on location. Its XD Linear Motor delivers fast, accurate, and quiet autofocus while its 11-bladed diaphragm, coupled with its very wide maximum aperture, delivers gorgeous bokeh effects. Video friendly as well, it provides focus tracking up to 120p as well as minimization of focus breathing when used with compatible Sony still and cine cameras.

Sony FE 85mm f/1.4 GM II: B&H Photo / Amazon / Adorama

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OL: Viltrox AF 35mm f/1.2 LAB FE Review


Viltrox 35mm f/1.2 LAB: B&H Photo / Amazon

Optical Limits published its full review of the Viltrox 35mm f/1.2 LAB FE, which you can read in full here or check out an excerpt from the review below:

Viltrox delivered another impressive lens – this time the ultra-fast Viltrox AF 35mm f/1.2 LAB FE. It’s not only fast, but also capable of producing great image quality. It’s very sharp at f/1.2 and reaches greatness from f/2. Lateral CAs are low. Axial CAs are noticeable at large aperture settings, although not excessive. The vignetting is typical for such a lens. Images shows a slight pincushion distortions – and our pre-prod sample didn’t have a correction profile to eliminate them. The background bokeh is very smooth and out-of-focus highlights are nicely rendered.

The build quality is up to professional standards thanks to a weather-sealed all metal housing. The focus control ring is smooth.

Pro

  1. Very sharp even at f/1.2, superb from f/2
  2. Nice background bokeh

Con

  1. It’s heavy
  2. LoCAs at f/1.2
  3. No distortion correction profile (in out pre-prod sample, but this may be added via firmware)

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Viltrox AF 35mm f/1.2 LAB FE Orders Started and Reviews


Viltrox 35mm f/1.2 LAB: B&H Photo / Amazon

The Viltrox 35mm f/1.2 LAB was announced yesterday, and it can be ordered from several retailers today.

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