Category Archives: Sony Interview

Pre Sony a7RV Launch IR Sony Manager Interview

Image Resouces has a lengthy interview with 3 Sony Managers that you can read in full here, or you can check out our bullet points from the interview below to save time: The Photo Market COVID impacted Sony’s still shooting business, but video continued growing and doing well Sony thinks that still, photo capture will […]

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Interview with Nobutatsu Takahashi-san From Sony

CineD interviewed Nobutatsu Takahashi-san From Sony at IPC 2022. Below is a summary of the interview: The Alpha and Cinema camera team are one team right now The Cine Alta is at the top of the cine line, followed by FX9, FX6, and FX3, and the FR7 coming The FR7 is basically an FX6 There […]

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Business Insider Japan Sony Executive Interview

Business insider Japan interviewed Shigeki Ishizuka, Representative Director and CEO of Sony Electronics and Ichiro Takagi, Executive Vice President and COO of Sony Electronics. Below is a summary of the interview: COVID affected the Electronics sector first, but it has already begun to recover Sony plans to change the company name on April 1, 2021. […]

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Sony Kenji Tanaka Interview: Sony a7SIII Coming This Summer! 4k/60P, 10-bit 4:2:2, RAW Video, and More?

DPR interviewed Kenji Tanaka from Sony about the affect COVID-19 is having on Sony and when the a7SIII is coming. Below is a summary of the interview: COVID-19 has had an impact on production, and on procurement of supplies, but manufacturing in China and Thailand has helped. COVID-19 should have a little long-term impact on […]

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Interview: Sony Want’s The Mirrorless Market To Expand – If 1% of Smartphone Users Go Mirrorless The Market Will Double

Newswitch interviewed Yasuyuki Nagata Senior General Manager Sony Imaging Products & Solutions. Below are translated excerpts from the interview: The introduction of more high-end cameras is exciting and will help increase lens purchases There are more high value-added and high-priced options than ever and the trend should continue for three years Sony has around 60 […]

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Sony on 4:2:2 10-bit, UHS-II, XQD and The a7RIV/a9

Imaging Resource spoke with Sony about why they haven’t added internal 4:2:2 10-bit yet and below is a summary of why and when it will come. Sony a7RIV doesn’t do 4:2:2 10-bit internally because of the sensor and type of camera, but it can do 4:2:2 with an external recorder There are lots of features […]

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