Category Archives: Editorial

Exclusive Photos From Bild Expo 2025 of The Sony Booth

By Louis Ferreira | Published: June 17, 2025

Sony is at the B&H Photo Bild Expo 2025, and we have some exclusive photos from the event to share. Below are some pictures of the Sony booth, which includes some hands-on experiences at the show and the check and clean booth.

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Sony DSC-HX99 Discontinued

By Louis Ferreira | Published: October 18, 2023

The Sony DSC-HX99 has been marked as discontinued overseas. You can still find the Sony DSC-HX99 at retailers so if you want to purchase one new now is the time before they run out. Sony DSC-HX99: B&H Photo / Amazon / Adorama via asobinet

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Sony Maintains Large Sensor Market Share Through Innovation

By Louis Ferreira | Published: June 24, 2022

Nikkei released an interesting article talking about how Sony has managed to maintain its 60% market share goal. Below are some excerpts from the article which you can read in full here. The Sony Group will further enhance the functionality of image sensors used in smartphone cameras and other devices. We will realize a technology […]

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DPRTV: Top Five Most Annoying Camera Quirks

By Louis Ferreira | Published: June 11, 2022

DPRTV posted an entertaining video about things that drive them mad about cameras and it is supposed to be camera independent, but they start off by hating on Sony not having in-camera RAW processing and then move on from there. RAW processing is the least of my worries on Sony, but what do you think? […]

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Sony Alpha 1 and The Future of Computational Photography

By Louis Ferreira | Published: February 3, 2021

The topic of computational photography or really computational anything is a very interesting one and I have to say Jordan’s thoughts above got me thinking. The Sony A1 reads out at an impressive rate and many of the bottlenecks that would make computational photography difficult on a full-size camera are starting to fall away, but […]

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Sony’s Image Sensor Business Could Easily Grow 300%+ In The Coming Years

By Louis Ferreira | Published: August 10, 2020

Image sensor world spotted an article by Forbes contributor Stephen McBride about his view on Sony CIS business: “The growth in sensor sales over the past three years has been nothing short of remarkable. This year Sony will generate more profits from imaging than any of its other business lines. Sensors are on track to […]

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