MAP Camera February Sales Rankings – Sony a7V on Top


Sony a7V: B&H Photo / Amazon / Adorama

Map Camera released its sales ranking for February, and Sony is on top with the Sony a7V and a7CII in third. You can see the rankings below, along with Map Camera’s translated takes.

New Digital Camera Ranking for February
RankManufacturerProduct namecategory
1st placeSONYα7VMirrorless camera
2nd placeRICOHGR IV MonochromeCompact digital camera
3rd placeSONYα7C IIMirrorless camera
4th placeFUJIFILMX100VICompact digital camera
5th placeFUJIFILMX-E5Mirrorless camera
6th placeFUJIFILMX-T30 IIIMirrorless camera
7th placeRICOHGR IIIxCompact digital camera
8th placeSONYα6700Mirrorless camera
9th placeNikonZ5IIMirrorless camera
9th placeFUJIFILMX-M5Mirrorless camera

The Sony α7V has secured the top spot for three consecutive months since its release.
The α7V achieved record-breaking sales in its launch month, securing the number one position by a significant margin. Perhaps as a result of this initial success, it experienced temporary shortages the following month. While it experienced similar periods of instability this time as well, it still managed to maintain its top position, demonstrating its immense popularity. Concerns had been raised about how its higher price point compared to previous standard models might affect sales, but these appear to have been unfounded. Its high potential seems to be well-received by users, who see it as well as justifying the price. Furthermore, the cashback offer for simultaneous purchase of a lens and camera as part of the launch campaign has also been well-received. This campaign is designed to encourage purchases from those looking to upgrade their camera body and lens to higher performance. (Purchase period ends March 23, 2026)

In third place is the Sony α7C II.
The α7C II was ranked 9th in December 2025, the month the α7V was released, but it rose to 4th place the following January. This time, it has climbed even higher, reaching 3rd place. Last time, I mentioned that there may have been a surge in demand due to the end of the cashback campaign, but the campaign resumed about a month after it ended. Another factor in its rise in the rankings can be considered the price difference compared to the α7V. With a difference of more than 100,000 yen, and the cashback campaign also in place, it seems that people who didn’t need the high specifications of the α7V or who wanted a more compact camera chose the α7C II. However, there is no doubt that this is also because the α7V’s release has once again drawn attention to the α7 series.

For those wondering, Map Camera is kind of the B&H Photo of Asia, and it represents a large portion of Asian camera sales.

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via Map Camera

Posted in Sony a7V| 2 Comments

Sony CP+ 2026 Interview: The Truth About the α7 V, RX1R III’s Missing Features, and the Future of E-Mount


At this year’s CP+ event, Sony’s Yu Takae sat down with Phototrend to discuss the monumental (and delayed) launch of the A7 V, the surprise resurrection of the RX1R III, and the future of E-Mount. But the real story isn’t just what Takae said; it’s how he defended Sony’s recent controversial choices. Why is the A7 V playing it so safe with video specs? Why did we wait a decade for an RX1R III just to get a fixed screen? Takae had some answers, but as always, the devil is in the details. Here’s the complete translated interview breakdown.

The Sony Alpha 7 V (α7 V) & Sensor Tech

  • Sales Performance: Since its release, the α7 V has seen strong sales across all regions.
  • Release Delay: When asked why the α7 V was delayed and why the update to the α7 IV took so long, Sony declined to give specific reasons. They noted that release dates are determined by taking a variety of factors into account.
  • BIONZ XR2 Improvements: The new processor significantly improves battery life and heat dissipation performance. However, Sony has chosen not to disclose the specific technology or architectural details behind it.
  • The “Partially Stacked” Sensor: This new sensor design allows the α7 V to achieve a readout speed that is approximately 4.5 times faster than its predecessor, the α7 IV.
  • Achieving 16 Stops of Dynamic Range: Sony confirmed that this impressive dynamic range is driven by the new partially stacked CMOS sensor, though they kept the exact technical details a secret.
  • “Conservative” Video Capabilities: When asked if the α7 V’s video specs were intentionally limited to protect their cinema line, Sony stated that product specifications are determined by considering overall value and balance. They emphasized that the camera has been very well received by video creators, and that user requests will be reflected in future product plans.

The Return of the RX1R III

  • Revival After 10 Years: Why bring it back now? Sony explained that the revival was directly due to numerous requests from professionals and top creators who specifically wanted a successor to the RX1R II.
  • Lack of IBIS and a Movable Monitor: Addressing the criticism regarding the lack of in-body image stabilization and an articulating screen, Sony gave a standard corporate response: specifications were determined by taking into consideration the overall balance of the product.

APS-C and the Alpha 7S Series

  • The Future of APS-C: Is the APS-C line being scaled down or discontinued? Sony says no. The α6700 and α6400 continue to receive high praise and maintain stable sales. While they won’t comment on future plans, they are closely monitoring market trends and user feedback.
  • A Successor to the α7S Series?: The α7S line is still actively used for both photography and video, maintaining stable sales. Sony will continue to consider a successor while monitoring the market, but no specific plans have been made public yet.

E-Mount Ecosystem & Third-Party Lenses

  • Future E-Mount Plans: The E-mount system will continue to be expanded to meet the diverse needs of creators. Sony aims to support creativity through products that offer new value, though they will not disclose specific upcoming product plans.
  • Relationship with Chinese Lens Manufacturers: When asked if their relationship with newer Chinese lens makers differs from traditional third-party manufacturers like Sigma or Tamron, Sony declined to comment on individual companies. They reiterated that the basic specifications of the E-mount were made public in 2011, and that policy remains entirely unchanged. With many manufacturers using these specifications, Sony’s goal is to continue expanding the E-mount ecosystem.

When Sony says the A7 V’s video specs were determined by “considering overall value and balance,” what they actually mean is: we don’t want to cannibalize our FX line. It’s a slightly frustrating reality, even if the partially stacked sensor’s 4.5x readout speed and 16 stops of dynamic range make the A7 V an absolute powerhouse for hybrid shooters.

As for the RX1R III? Blaming the lack of IBIS and an articulating screen on “overall balance” is a tough pill to swallow when you’re dropping over $5,000 to compete with the Leica Q3—especially when the A7C R exists in our ecosystem. Still, putting 61 megapixels of flagship A7R V tech into a camera the size of a teacup is an engineering marvel that we can’t ignore.

But what do you guys think? Is Sony holding back the A7 V too much on the video front? And is the RX1R III’s purity and size worth the premium, or are you sticking to your A7C bodies?

via Phototrend

Posted in Sony Interview| 8 Comments

Chinese AF Zoom Lenses Coming Q2 2026


How2fly has leaked a lot of details about photography equipment over the years, and their leaks have been spot on, so it looks like we have a Chinese AF zoom lens to look forward to during Q2.

A Chinese lens manufacturer that has never released an AF lens will launch a full-frame autofocus zoom lens in Q2, 2026.

via X

Posted in 3rd Party Lens| 4 Comments

Sony FE 200-600mm F5.6-6.3 G OSS, Sony FE 400mm F2.8 GM OSS, and Sony FE 600mm F4 GM OSS Firmware Updates Released


Sony released several firmware updates.

Sony FE 200-600mm F5.6-6.3 G OSS Firmware Update Ver. 04

  • Improved image stabilization stability.
  • Operational stability has been improved.

Sony FE 400mm F2.8 GM OSS Firmware Update Ver. 02

  • Improves image stabilization performance via the Body-Lens Coordinated Control setting

Sony FE 600mm F4 GM OSS Firmware Update Ver. 02

  • Improves image stabilization performance via the Body-Lens Coordinated Control setting

Sony 200-600mm FE: B&H Photo / Amazon / Adorama
Sony 400mm f/2.8 FE: B&H Photo / AmazonAdorama
Sony 600mm f/4 GM FE: B&H Photo / Amazon / Adorama

Posted in Firmware updates| Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 6 Comments

Laowa 17mm f/4 Zero-D Tilt-Shift/Shift Announced For FE Mount


Laowa 17mm f/4 Zero-D Tilt-Shift: Venus Optics / B&H Photo / Amazon
Laowa 17mm f/4 Zero-D Shift: Venus Optics / B&H Photo / Amazon

Laowa’s New Tilt-Shift Lens – 17mm f/4 Zero-D Tilt-Shift & Shift – Your Vision, Precisely in Control
Laowa, a leading innovator in camera lens design, proudly announces the dual launch of the Laowa 17mm f/4 Zero-D Tilt-Shift and the 17mm f/4 Zero-D Shift. These lenses introduce a new era of precision for architectural and landscape photography, combining an ultra-wide 104° angle of view with unparalleled perspective control. Pairing the ±12mm shift capability for the tilt-shift version ±11mm for the shift version, and with the signature Zero-D design, they effectively eliminate optical distortion and the keystone effect, ensuring perfectly straight lines for every professional application. Although the lenses are designed primarily for full-frame mirrorless cameras, the expansive image circle provides ample coverage for medium format sensors with an incredible ±8mm shift capability. With the tilt-shift version, photographers gain control over the focus plane, allowing for both technical selective focus and the creative miniature effect. Both lenses offer a great blend of technical correction and artistic freedom, along with benefits such as a 360° rotation mechanism for seamless stitching, a 25cm close-focusing distance, and 14 aperture blades.

Comparison Between the Two

Product Name17mm f/4 Zero-D Shift17mm f/4 Zero-D Tilt-Shift
Features
  • 17mm Ultra Wide Lens
  • Perspective Control
  • 360° Lens Body Rotation for Easy Stitching
  • Plane of Focus Control
  • Miniature Effect Made Easy
  • Selective Focus for Creative Shots
Shift±11mm*±12mm*
Tilt±10°
Weight770g810g
MountsSony E, Canon RF, Nikon Z, L-mount^, Fuji GFX, Hasselblad XCD

*±8mm on medium format camera for both tilt-shift and shift version

^ Tilt-shift version is not compatible with the following Panasonic Lumix models: S52 S1M2 S1R2 S1M2E S5M2X

Optical Excellence: Zero-Distortion Design
The cornerstone of the Laowa 17mm f/4 Tilt-Shift lens is its signature Zero-D (Zero-Distortion) design. While ultra-wide lenses typically suffer from barrel distortion that causes straight lines to curve—a significant challenge for architectural and interior photography—this lens is optically engineered to maintain geometric integrity. The Laowa 17mm f/4 Tilt-Shift lens ensures that vertical and horizontal lines remain perfectly straight from edge to edge. By correcting distortion optically rather than digitally, it removes the need for heavy post-processing. This allows photographers to avoid the significant resolution loss that occurs when stretching or warping pixels in software, preserving the maximum level of detail and sharpness across the entire frame.

Refined Rendering: 14-Blade Aperture
The 14-blade aperture design helps create a more rounded bokeh, resulting in softer out-of-focus areas. Also, it translates into a softer, subtler Sunstar effect. This is especially beneficial in night cityscapes, where point light sources appear as smoother orbs rather than harsh points. This design enhances the overall aesthetic, allowing the subject to stand out more effectively.

Versatile Compositions: 25cm Min. Close-Focusing Distance
In addition to its perspective control capabilities, the Laowa 17mm f/4 Tilt-Shift lens offers impressive flexibility with a minimum focusing distance of 25cm. This close-focusing ability allows photographers to get remarkably close to foreground subjects while still capturing the vastness of the background. It provides more creative options for emphasizing close-up subjects without sacrificing the sense of space.

The Power of Shift
The 17mm ultra-wide focal length provides an expansive field of view, making it ideal for capturing tight interiors and grand architectural exteriors in a single frame with just a simple shift. The shift function eliminates the keystone effect. This ensures that vertical lines remain straight and parallel rather than converging, providing the professional geometric accuracy required for high-end real estate and architectural documentation. The advantage of doing it in-shot, instead of in-post, is to get the best quality of photo. Since software would require stretching, warping, and cropping pixels—which inevitably leads to a loss of resolution—the 17mm shift function preserves the full integrity of the image data. Every shot maintains its original sharpness and detail across the entire frame, delivering a clean, high-resolution output that is ready for large-scale printing.

When paired with the integrated 360-degree lens body rotation, the lens becomes a powerful tool for high-resolution stitching and panoramas in any orientation. Mounting the lens on a tripod keeps the image axis stationary during rotation and shifting, enabling the creation of expansive wide-angle images that maintain incredible detail and a natural sense of space. This capability is crucial for achieving perfect stitching in panorama photography.

The Art of Tilt
The tilt function of the 17mm f/4 Zero-D Tilt-Shift lens introduces a sophisticated layer of creative control by allowing photographers to manipulate the orientation of the focus plane. By tilting the lens, you can achieve the famous miniature effect, which makes real-world landscapes and cityscapes appear like tiny, intricate scale models. This is achieved by creating a narrow strip of sharpness while blurring the rest of the frame, tricking the eye into perceiving a much shallower depth of field than is typically possible with such a wide-angle lens.

Beyond artistic effects, controlling the plane of focus is a crucial technical tool for professional photographers. By tilting the lens, you can align the plane of focus with the subject instead of keeping it parallel to the camera sensor. This allows photographers to adjust the image plane to emphasize the most important areas.

Furthermore, this ability to control the plane of focus allows photographers to achieve selective focus easily, enabling them to highlight specific elements within a complex composition. You can choose to keep a particular object or architectural detail in focus while the surrounding environment softly blurs away. This level of precision creates a more intentional narrative in your photography, guiding the viewer’s eye with accuracy. Whether aiming for technical perfection or a unique artistic signature, the tilt function transforms the 17mm f/4 into a versatile tool for visual storytelling.

User-Centric Design: 86mm Filter Thread and Arca-Swiss Support
The Laowa 17mm f/4 Zero-D series is built with practical, on-site usability in mind, featuring a standard 86mm front filter thread. Unlike many ultra-wide lenses that require bulky, expensive external filter holders due to bulb-like front elements, this lens allows photographers to use common screw-in filters. For landscape and architectural shooters, this is a massive advantage—enabling the quick attachment of circular polarisers to cut reflections or ND filters for long exposures without adding unnecessary weight or complexity to their kit.

The 17mm f/4 is engineered for a seamless professional workflow, featuring an integrated Arca-Swiss lens support that allows for direct mounting to a tripod without the need for extra plates. For maximum versatility, the lens includes a 360-degree lens body rotation mechanism that features precise clicks every 15 degrees. This allows photographers to quickly and accurately switch between vertical, horizontal, and diagonal orientations.

Specification

Name17mm f/4 Zero-D Tilt-Shift / Shift
Format Full Frame
Focal Length17mm
Aperture Range f/4 – 22
Angle of View 104°
Lens Structure 18 elements in 12 groups
Aperture Blades14
Shift ±12mm (±11mm for Shift version only) *
Tilt±10° / –
Min. Focusing Distance 25cm
Max. Magnification 0.131X
Focusing SystemMF
Filter ThreadØ86mm 
Dimensions Ø93mm x 111mm
Weight810g (770g for Shift version)
Mounts Sony E / Nikon Z / Canon RF / L Mount^/ GFX / XCD
PriceUSD 1249 (USD999 for Shift version)

*±8mm on medium format for both tilt-shift and shift versions
^ Tilt-shift version is not compatible with the following Panasonic Lumix models: S52 S1M2 S1R2 S1M2E S5M2X

Posted in 3rd Party Lens| Tagged , , | 4 Comments

New Elinchrom Transmitter Pro X


Elinchrom Transmitter Pro X: B&H Photo

Complete control, made easy

A remote built for speed, clarity, and confidence
We are pleased to introduce the Elinchrom Transmitter Pro X – the next generation of on-camera flash control within the Elinchrom system. Built on the proven foundation of the Transmitter Pro, the Elinchrom Transmitter Pro X refines what matters most to professional photographers: clarity, control, and predictable results. More than a trigger, the Elinchrom Transmitter Pro X is the control centre of your lighting workflow – designed for photographers who demand speed, precision, and confidence when working with complex lighting setups.

What’s New

  • Modern colour touch screen with clear visual feedback
  • Real-time control of flash power and modelling lamps
  • HSS and Hi-Sync up to 1/8000s (camera and flash dependent)
  • TTL support for fast and accurate exposure
  • 20 channels and 4 groups
  • Color-coded groups displayed on screen
  • Extended working range up to 200 m (656 ft)
  • Secure locking metal hotshoe
  • Firmware upgradable via USB-C
  • Powered by AA batteries
  • Integrated Bluetooth for future capabilities

Modern Colour Touch Screen

Your entire setup, under control
The Elinchrom Transmitter Pro X is seamlessly integrated into the color-coded interface developed by Elinchrom. Each flash group is clearly displayed both on the transmitter’s screen and on each flash unit, where a bright LED indicator ensures immediate readability and intuitive navigation.

Power settings, color-coded groups, and modeling light controls are presented clearly and logically, giving you full control over your entire lighting setup — directly from the camera.

No guesswork. No menu diving. Just clear, actionable information when it matters most.

Visual Feedback & Two-Way Control

Go beyond your camera’s X-sync
High Speed Sync and Hi-Sync enable shutter speeds of up to 1/8000 second, depending on camera and flash combination. Freeze motion, control ambient light, or work with wide apertures in bright conditions.

With TTL, your camera communicates directly with Elinchrom studio flashes and automatically adjusts flash output to ensure correct exposure from the very first shot. Ideal for fast-paced and demanding environments such as weddings, events, and reportage photography.

After the first exposure, settings can easily be fine-tuned or locked and switched to manual control for full creative freedom.

Refined Ergonomics

Faster access. Smoother workflow
The Elinchrom Transmitter Pro X is designed for intuitive and efficient handling. Improved unit and group selection, along with responsive navigation, make adjustments faster and more precise.

The display shows flash groups using the same colour coding as Elinchrom’s latest flash units – a unique feature that makes setup fast and intuitive.

Every interaction is designed to reduce friction and increase confidence.

Reliable Range

Freedom to work without compromise
With a working range of up to 200 metres (656 ft) outdoors and 60 metres (196 ft) indoors, the Elinchrom Transmitter Pro X delivers dependable performance even in demanding environments.

A Connected Platform

Designed to evolve
Built on a next-generation hardware platform, the Elinchrom Transmitter Pro X is designed to support future capabilities within the Elinchrom ecosystem. Integrated Bluetooth connectivity and firmware updates via USB-C ensure long-term relevance as the system evolves.

The Elinchrom Transmitter Pro X is available for Canon, Sony, Nikon, and Fujifilm and is designed to work seamlessly across the Elinchrom lighting ecosystem, supporting both studio and on-location workflows with the same logic and consistency.

Posted in Accessories| Tagged , , | 13 Comments