Tamron 35-100mm f/2.8 Di III VXD Announced

Tamron 35-100mm f/2.8 Di III VXD: B&H Photo / Adorama

TAMRON Announces the 35-100mm F/2.8 Di III VXD for Sony E and Nikon Z Mount
The Beauty of F2.8, in the Palm of Your Hand
35-100mm F/2.8 Di III VXD (Model A078)
For Sony E-mount and Nikon Z mount Full-Frame Mirrorless

February 19, 2026, Commack, NY – TAMRON announces the launch of the 35-100mm F/2.8 Di III VXD (Model A078), a fast-aperture standard zoom lens, compatible with Sony E-mount and Nikon Z mount full-frame mirrorless cameras, on March 26, 2026 at a USD retail price of $899 for Sony E and $929 for Nikon Z (CAD: $1,249 for Sony E and $1,299 for Nikon Z).

The 35-150mm F/2-2.8 Di III VXD (Model A058), launched in 2021, has earned strong praise as a high-end portrait zoom. While highly acclaimed for its imaging performance, some users have wished for a lighter, more compact option. Developed in response to user demand, the 35-100mm F/2.8 Di III VXD (Model A078) focuses on the most essential portrait focal lengths.

Despite its fast F2.8 aperture, the lens is remarkably compact and lightweight at just 4.7” (119.2mm) and 19.9oz. (565g).¹ Delivering high image quality and soft bokeh, it’s perfect for candid portraits and travel photography. The VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism provides fast, precise AF to capture natural expressions, and the 8.7” (0.22m) MOD (Minimum Object Distance) at the wide end is ideal for tabletop shots. TAMRON Lens Utility™ lets users assign functions for video and stills, while the refined design ensures comfortable handling for everyday and special moments.

[1] Length and weight are for Sony E-mount lens.

Product features

  1. 35-100mm zoom range ― bringing out the beauty of your subject
  2. Overwhelmingly lightweight and compact lens that fits right in the palm of your hand ― ideal for travel photography
  3. Features the most popular portrait focal lengths ― 35mm, 50mm, 85mm, 100mm ― combined with constant F2.8 fast aperture
  4. High resolution and rich bokeh ― rendering skin texture with clarity
  5. High-speed, high-precision VXD AF to reliably capture natural expressions
  6. Close-up creativity ― ideal for indoor photography
  7. Compatible with TAMRON Lens Utility™ application ― now wireless and compatible with iOS devices
  8. Comfortable ergonomic design for ease of use
    – Enhanced exterior surface
    – Smooth, precise operation for comfortable shooting
  9. Unified 67mm filter size
  10. Protective features (moisture-resistant construction and fluorine coating)

SPECIFICATIONS
Model: A078
Focal Length: 35-100mm
Maximum Aperture: F2.8
Angle of View (diagonal): 63° 26’- 24° 25’ (for full-frame mirrorless format)
Optical Construction: 15 elements in 13 groups
Minimum Object Distance: 8.7” / 0.22m (WIDE), 25.6” / 0.65m (TELE)
Maximum Magnification Ratio: 1:3.3 (WIDE) / 1:5.9 (TELE)
Filter Size: Ø67mm
Maximum Diameter: Ø80.6mm
Length*: 4.7” (119.2mm) for Sony / 4.8” (121.5mm) for Nikon
Weight: 19.9oz (565g) for Sony / 20.3oz (575g) for Nikon
Aperture Blades**: 9 (circular diaphragm)
Minimum Aperture: F22
Standard Accessories: Flower-shaped hood, Front cap, Rear cap
Mounts: Sony E, Nikon Z

* Length is the distance from the front end of the lens to the lens mount face.
** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.

Specifications, appearance, functionality, etc. are subject to change without prior notice.
This product is developed, manufactured, and sold based on the specifications of E-mount, which was disclosed by Sony Corporation under the license agreement with Sony Corporation.
This product is developed, manufactured, and sold under the license agreement with Nikon Corporation.

Posted in 3rd Party Lens| Tagged , | 7 Comments

Sony BURANO, FX6, VENICE 2, FR7, and a7SIII Firmware Updates Explained

Sony BURANO 8K: B&H Photo
Sony FX6: B&H Photo / Amazon / Adorama
Sony Venice 2: B&H Photo / Amazon
Sony FR7 Cinema Line PTZ Camera: B&H Photo
Sony a7SIII: B&H Photo / Amazon / Moment / Adorama

CineD released a video explaining the latest firmware updates for the Sony BURANO, FX6, VENICE 2, FR7, and a7SIII cameras. You can read about the updates below or watch the video above.

Sony Firmware Updates Breakdown (BSC Expo 2026)

Sony has announced a massive wave of firmware updates across its Cinema Line and Alpha series, including the FX6, BURANO, VENICE 2, FR7, and the enduring a7S III. Below are the key details from the interview with Sony’s Daniel at the BSC Expo.

Sony FX6 (Ver. 6.0)

  • “Big Six” Interface Ported: The FX6 is finally receiving the “Big Six” menu system, originally introduced on the VENICE and BURANO. This interface is designed to be cleaner and more intuitive for operators who may not use the camera daily. It provides immediate visual confirmation and quick adjustment of the six most critical settings: ISO, Shutter Speed, Frame Rate, etc.
  • Blackmagic RAW Support: A highly requested feature, Blackmagic RAW recording capability is confirmed to arrive with this firmware update in March 2026.

Sony BURANO (Ver. 3.0)

  • Anamorphic Expansion: Building on the 4:3 de-squeeze added in Version 2, Version 3 introduces a 6:5 de-squeeze aspect ratio. This specifically targets users of 2x anamorphic lenses, offering more flexibility in production workflows.
  • Unlocked Full-Frame High Speed:
    • Previously: The camera was limited to 60fps in Full-Frame 4K, forcing users to crop to Super 35 for higher frame rates.
    • New Capability: Sony has optimized the sensor readout speed via firmware. Users can now shoot 4K at up to 120fps in Full-Frame mode.
    • Aspect Ratio Update: High-speed recording (120fps) in Super 35 mode now supports 16:9 aspect ratio, whereas it was previously limited to 17:9.
  • Infrared (IR) Pollution Fix:
    • Sony acknowledged an issue with the original Optical Low Pass Filter (OLPF) where the infrared spectrum was not being cut effectively, causing color shifts (IR pollution) in environments with tungsten lighting or heavy daylight.
    • The Solution: New BURANO units ship with a corrected OLPF. Existing owners can contact Sony to have their OLPF replaced to fix this hardware limitation.

Sony VENICE 2 (Ver. 4.1) & VENICE 2 Mini

  • EL Zone System: The update integrates Ed Lachman’s “EL Zone” system. Unlike false color which uses IRE values, EL Zone maps exposure based on stops relative to 18% gray. This allows DPs to see exactly how many stops over or under key exposure specific areas of the image are.
  • VENICE 2 Mini Details:
    • Form Factor: A 550g compact head designed for tight spaces, reducing the footprint significantly compared to the standard block.
    • The Compromise vs. Rialto 2: The standard Rialto 2 extension system retains the camera’s internal 8-stop mechanical ND filter wheel. To achieve the VENICE 2 Mini’s size, the internal ND wheel was removed. Instead, it uses a manual filter tray system, meaning ND changes require physically swapping filters rather than a remote button press.
    • Compatibility: Like the Rialto, it supports cable runs up to 12 meters and uses the same 8K sensor block.

Sony FR7 (Ver. 4.0)

  • “Exoskeleton” AI Tracking: The autofocus and PTZ tracking have been upgraded to recognize human body structures (exoskeletons). If a subject turns their back to the camera, the FR7 will continue to track their body rather than losing the lock because it can’t see a face.
  • Sports Application: New algorithms allow the camera to track objects like a ball in sports broadcasting, rather than just locking onto players.
  • Virtual Production: Support for Open Track IO, an open-source protocol for camera tracking data.

Sony a7S III (Ver. 5.0)

  • Modernized Autofocus: The update brings the 5-year-old camera’s AF performance closer to current generation standards (like the a7R V or a9 III). This includes “Spot XL” focus areas and improved tracking behaviors.
  • C2PA Authenticity: The camera will now support C2PA certification. This cryptographically signs images (and potentially video) at the point of capture to prove they are authentic and have not been manipulated by AI. This is critical for photojournalists and documentary filmmakers needing to verify the “truth” of their footage.

New Product: “Oscelus” Tracking System

  • Markerless Tracking: A new virtual production tracking system that eliminates the need for physical QR codes or markers on ceilings/walls.
  • Resilience: It uses a 5-sensor array combining visual and infrared data
    • Occlusion: If a flag, boom mic, or operator blocks one sensor, the other four maintain the lock.
    • Lighting: It can track using the IR spectrum, making it effective in total darkness or widely varying lighting conditions where visual-only systems might fail.

Sony’s Statement on Quality Control

Addressed directly by Daniel (Sony Rep):

  • Acknowledgment: Sony is aware of the frustration caused by recent firmware updates that had to be pulled due to bugs.
  • Process Change: The engineering team is shifting their focus from just “new camera development” to “sustaining engineering.”
  • Extended QC: The Quality Control period for firmware has been extended from “a few weeks” to “closer to a month” to ensure stability before public release.

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Posted in Firmware updates, Video| 15 Comments

Sony FX3 II Rumor


Sony FX3A: B&H Photo / Amazon / Adorama

Photorumors received a rumor about an upcoming Sony FX3 II camera that might replace the Sony FX3. You can read the rumor below:

  • The Sony FX3 II has been delivered to select rental companies for testing. It inherits the FX3 body’s expandability and the FX2’s adjustable EVF. Visually, it resembles the FX2 with added color temperature sensors.
  • The FX3 II supports in-body image stabilisation settings for anamorphic lenses. The image stabilization rating is the highest in the FX series at 8.5 stops, and FX3 II retains a fully mechanical shutter instead of adopting the FX2’s electronic front-curtain mechanical shutter, which resulting in a body slightly thicker than the FX2 and FX3.
  • It uses a 33-megapixel partially stacked sensor and boosted by the BIONZ XR2 and enhanced active cooling system, with a UHD/DCI 4K at up to 60fps in full-frame / S35 mode, and UHD 4K 120fps in full-frame crop / S35 mode.
  • It supports full-frame 1.1x crop UHD4K 120p recording like the FX3, but with 6.2K oversampling. Only when shooting full-frame 4K at 120fps does the FX3 II fully leverage the 3.5x readout speed capability of its 33-megapixel sensor in video modes.
  • When paired with the XLR handle unit, the FX3 II supports 32-bit floating-point recording at 48kHz and incorporates an AGC circuit for extensive level control to prevent clipping. It supports up to 8 audio channels, facilitating multi-person recording and immersive sound capture.
  • Additionally, the FX3 II supports outputting timecode signals externally as a master camera and enables wireless synchronisation of timecode between multiple FX3 II units via the 6GHz channel (unavailable in certain countries).

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via Photorumors

Posted in Video| Tagged , , , | 12 Comments

Sony Savings Sunday


Sony A1 (Save $500):
B&H Photo / Amazon / Moment / Adorama
Sony a7RV (Save $700):
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Lenses
Sony 16-35mm f/4.0 PZ FE Save $100:
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Sony Zeiss Vario-Tessar T* FE 24-70mm f/4 ZA OSS Save $200:
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Sony E 11mm f/1.8 Save $50:
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Sony E 15mm F1.4 G Save $100:
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Sony E 16-55mm F2.8 G Save $100:
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Sony E 35mm f/1.8 OSS Save $50:
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Sony E PZ 10-20mm F4.0 G OSS Save $100:
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Sony E PZ 18-105mm f/4 G OSS Save $100:
B&H Photo /Amazon/Adorama


Tamron Lenses
Tamron 17-28mm f/2.8 Di III RXD FE Save $150:
B&H Photo /  Amazon / Adorama
Tamron 17-50mm f/4 Di III VXD Save $100:
B&H Photo / Amazon / Adorama
Tamron 28-75mm f/2.8 Di III VXD G2 Save $200:
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Tamron 20mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2 Save $50:
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Sigma Lenses
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $100:
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Other Deals
Memory Card Savings
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Battery Banks
affordable options


New Apple M2/M3 Ultra: B&H Photo / Amazon
New Apple M4: 
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New Apple Mac Pro:
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New Apple iPad Pro and More: B&H Photo / Adorama
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Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
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Tamron 35-100mm f/2.8 DI III VXD Leaked


The Tamron 35-100mm f/2.8 DI III VXD has leaked online. The new lens will be priced at around $900, and it will start shipping in late March or early April.

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via Photorumors

Posted in 3rd Party Lens| Tagged , | 7 Comments

New Zeiss Otus ML 35mm f/1.4 Coming Soon


Zeiss will announce a new Zeiss Otus ML 35mm f/1.4 Apo Distagon lens for Nikon Z, Sony E, and Canon RF mounts on February 23rd or 24th for the CP+ show in Japan. This will be the third Zeiss Otus mirrorless lens.

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Via NikonRumors

Posted in 3rd Party Lens| Tagged , , , , | 5 Comments