Sony Savings Sunday

By Louis Ferreira | Published: May 24, 2026


Sony a7RV (Save $500):
B&H Photo / Amazon / Moment / Adorama
Sony a7RIV (Save $900):
B&H Photo / Amazon / Adorama
Sony a7IV (Save $500):
B&H Photo / Amazon / Adorama

Lenses
Sony FE 24-240mm f/3.5-6.3 OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 70-300mm f/4.5-5.6 G OSS Save $100:
B&H Photo / Amazon / Adorama

Sony FE 12-24mm f/2.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-70mm f/2.8 GM Save $200:
B&H Photo / Amazon / Adorama
Sony FE 70-200mm f/2.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-240mm f/3.5-6.3 OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 70-300mm f/4.5-5.6 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 100-400mm F4.5–5.6 GM OSS Save $100:
B&H Photo / Amazon / Adorama

Sony 24mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24mm f/2.8 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 40mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/1.2 GM Save $100:
B&H Photo / Amazon /Adorama
Sony FE 50mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 85mm F1.8 Save $50:
B&H Photo / Amazon / Adorama

Sony E 11mm f/1.8 Save $50:
B&H Photo / Amazon / Adorama
Sony E 15mm F1.4 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 16-55mm F2.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 35mm f/1.8 OSS Save $50:
B&H Photo / Amazon / Adorama
Sony E 70-350mm f/4.5-6.3 G OSS Save $100:
B&H Photo / Amazon / Adorama

Sony E PZ 10-20mm F4.0 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony E PZ 18-105mm f/4 G OSS Save $100:
B&H Photo /Amazon/Adorama

Samyang
Samyang AF 35-150mm f/2-2.8 Save $300:
B&H Photo / Adorama
Samyang AF 85mm f/1.4 FE II Save $100:
B&H Photo
Samyang AF 135mm f/1.8 FE Save $200:
B&H Photo / Amazon / Adorama

Voigtlander
Voigtlander Heliar-Hyper Wide 10mm f/5.6 ASPH (Save $350):
B&H Photo / Amazon / Adorama
Voigtlander Super Wide-Heliar 15mm f/4.5 ASPH III (Save $250):
B&H Photo / Amazon / Adorama
Voigtlander Nokton 35mm f/1.4 FE (Save $200):
B&H Photo / Amazon / Adorama
Voigtlander Nokton 40mm f/1.2 FE (Save $350):
B&H Photo / Amazon / Adorama
Voigtlander Nokton 50mm f/1.2 FE (Save $200):
B&H Photo / Amazon / Adorama
Voigtlander MACRO APO-LANTHAR 65mm f/2 ASPH (Save $200):
B&H Photo / Amazon / Adorama
Voigtlander MACRO APO-LANTHAR 110mm f/2.5 (Save $300):
B&H Photo / Amazon / Adorama

Sigma Lenses
Sigma 100-400mm f/5-6.3 DG DN OS Save $50:
B&H Photo / Amazon / Adorama
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $100:
B&H Photo / Amazon / Adorama
Sigma 28-45mm f/1.8 DG DN Art Save $75:
B&H Photo / Amazon / Adorama

Zeiss Batis and Loxia Savings:
Zeiss Batis 135mm Save $450:
B&H Photo / Amazon / Adorama
Zeiss Batis 25mm Save $350:
B&H Photo / Amazon / Adorama

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options



Apple M2 Ultra: B&H Photo / Amazon
Apple M3 Ultra: B&H Photo / Amazon
Apple M4: B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2025
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| Leave a comment

Viltrox Plans to Launch Quite a Few Lenses Soon

By Louis Ferreira | Published: May 23, 2026


Viltrox is teasing several new lenses:

  • Viltrox 28mm f/4.5 Chip for L-mount
  • Viltrox 26mm f/2.8 EVO pancake
  • Viltrox 28mm f/2.8
  • Viltrox 90mm f/2.2 EVO APS-C
  • Viltrox 75mm f/1.8 EVO APS-C
  • Viltrox AF 18mm f/1.2 Pro APS-C
  • Viltrox AF 35mm f/1.2 Pro APS-C
  • Viltrox AF 35mm f/1.4 Pro
  • Viltrox AF 25mm f/1.7 MFT
  • Viltrox HSS flash
  • Viltrox tilt or shift or both lens

Viltrox lenses can be found on B&H Photo and Amazon

via Photorumors, FujiAddict

Posted in 3rd Party Lens| Tagged , , , , , , , , , , , , , | 1 Comment

Brightin Star 12mm f/2.8 Now Available

By Louis Ferreira | Published: May 23, 2026


Brightin Star announced that the new Brightin Star 12mm f/2.8 is now available on Amazon.

Details:

  • Lens design: 11 groups of 15 elements
  • 5 aperture blades
  • Rear 34mm filter
  • Angle of view: 122.5°
  • Minimum focusing distance: 0.24m
  • Dimensions: 70 x 96.6mm
  • Weight: 550g
  • E/Z/RF/L mount



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Sony HVL-F28RM and Sony HVL-F28RMA Firmware Updates Released

By Louis Ferreira | Published: May 22, 2026


Sony HVL-F28RMA: B&H Photo / Amazon

Sony released firmware updates for the Sony HVL-F28RM Download Here, and Sony HVL-F28RMA Download Here

  • Global shutter sync shooting is now supported across the entire shutter speed range.
    By using this in combination with a camera equipped with a global shutter image sensor, you can synchronize the flash across the camera’s entire shutter speed range. This enables more efficient flash exposure than conventional high-speed sync shooting (HSS).

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Posted in Firmware updates, Sony accessories| Tagged , | Leave a comment

Laowa 4.5-10mm f/2.8 CF Zoom Fisheye Announced

By Louis Ferreira | Published: May 21, 2026


Laowa 4.5-10mm f/2.8 CF Zoom Fisheye:
Venus Optics / B&H Photo / Amazon

The Laowa 4.5-10mm f/2.8 CF Zoom Fisheye is a compact parfocal zoom lens designed for creators who want to capture the world uniquely.

It transitions smoothly from a dramatic circular fisheye effect at 4.5mm to an immersive diagonal fisheye perspective at 10mm. This lens allows for both natural and experimental storytelling, offering an 180° ultra-wide field of view, a constant f/2.8 aperture, and close focusing capability, unlocking limitless possibilities for photography and video creation.

Whether you aim to exaggerate motion, amplify emotion, or capture the world through your imagination.

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Sony Won Camera Grand Prix 2026 Camera and Lens of The Year

By Louis Ferreira | Published: May 20, 2026


Sony a7V: B&H Photo / Amazon / Adorama

Reasons for choice
The Sony α7 V achieves both advanced processing power and low power consumption thanks to its next-generation “BIONZ XR2” engine, which integrates an AI processing unit. Equipped with a partially stacked Exmor RS CMOS sensor, it boasts a wide dynamic range of up to approximately 16 stops and enables blackout-free continuous shooting at up to 30 frames per second in 14-bit RAW.

The real-time Recognition AF, inherited from the flagship model, boasts further improved tracking accuracy and reliability. Features such as 4K60p video recording with full-pixel readout and a highly versatile 4-axis multi-angle LCD monitor meet the diverse needs of creative professionals at a high level.

The α7 V overturned the conventional concept of a “basic model.” Its high level of perfection, which established a new standard for full-frame mirrorless cameras, received very high praise from the selection committee. We highly value the importance of providing cutting-edge technology to a wide range of users, and for this reason, we have selected this model as Camera of the Year for Camera GP 2026.


Sony FE 50-150mm f/2 GM: B&H Photo / Amazon / Adorama

Reasons for choice
The SONY FE 50-150mm F2 GM is the world’s first large-aperture zoom lens to achieve a constant F2 aperture across the entire zoom range from 50mm to 150mm. Its innovative optical design, effectively utilizing two ultra-high-precision aspherical XA lenses, delivers superior resolution comparable to prime lenses and a natural, soft bokeh. It also features excellent close-up shooting capabilities with a maximum magnification of 0.2x. All of this is condensed into a lightweight design of approximately 1,340g (excluding the tripod mount). It has been highly praised in professional settings where mobility is essential, such as portrait photography, weddings, indoor events, and sports. We have selected this model as the Lens of the Year for Camera GP 2026.

via cjpc

Posted in Press releases, Sony a7V| 2 Comments