Sony Savings Sunday

By Louis Ferreira | Published: February 15, 2026


Sony A1 (Save $500):
B&H Photo / Amazon / Moment / Adorama
Sony a7RV (Save $700):
B&H Photo / Amazon / Moment / Adorama
Sony a7RIV (Save $400):
B&H Photo / Amazon / Adorama
Sony a7IV (Save $500):
B&H Photo / Amazon / Adorama
Sony a7CR (Save $200):
B&H Photo / Amazon / Moment / Adorama
Sony a7CII (Save $200):
B&H Photo / Amazon / Moment / Adorama
Sony a7SIII (Save $300):
B&H Photo / Amazon / Moment / Adorama
Sony a6400 (Save $250):
B&H Photo / Amazon / Adorama
Sony FX30 (Save $300):
B&H Photo / Amazon / Adorama
Sony ZV-E10II (Save $200):
B&H Photo / Amazon / Adorama
Sony ZV-E10 (Save $100):
B&H Photo / Amazon / Adorama
Sony ZV-1F (Save $100):
B&H Photo / Amazon / Adorama

Lenses
Sony 16-35mm f/4.0 PZ FE Save $100:
B&H Photo / Amazon / Adorama
Sony Zeiss Vario-Tessar T* FE 24-70mm f/4 ZA OSS Save $200:
B&H Photo / Amazon / Adorama
Sony FE 24-240mm f/3.5-6.3 OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 70-300mm f/4.5-5.6 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony 200-600mm FE Save $100:
B&H Photo / Amazon / Adorama

Sony FE 20mm f/1.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24mm f/2.8 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 35mm f/1.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 40mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony Zeiss Sonnar T* FE 55mm f/1.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 85mm F1.8 Save $50:
B&H Photo / Amazon / Adorama

Sony E 11mm f/1.8 Save $50:
B&H Photo / Amazon / Adorama
Sony E 15mm F1.4 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 16-55mm F2.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 35mm f/1.8 OSS Save $50:
B&H Photo / Amazon / Adorama
Sony E 70-350mm f/4.5-6.3 G OSS Save $100:
B&H Photo / Amazon / Adorama

Sony E PZ 10-20mm F4.0 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony E PZ 18-105mm f/4 G OSS Save $100:
B&H Photo /Amazon/Adorama


Tamron Lenses
Tamron 17-28mm f/2.8 Di III RXD FE Save $150:
B&H Photo /  Amazon / Adorama
Tamron 17-50mm f/4 Di III VXD Save $100:
B&H Photo / Amazon / Adorama
Tamron 28-75mm f/2.8 Di III VXD G2 Save $200:
B&H Photo / Amazon / Adorama

Tamron 20mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama

Sigma Lenses
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $100:
B&H Photo / Amazon / Adorama

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options


New Apple M2/M3 Ultra: B&H Photo / Amazon
New Apple M4: B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2025
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| 3 Comments

Tamron 35-100mm f/2.8 DI III VXD Leaked

By Louis Ferreira | Published: February 14, 2026


The Tamron 35-100mm f/2.8 DI III VXD has leaked online. The new lens will be priced at around $900, and it will start shipping in late March or early April.

Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube

Plus, our owners’ groups
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group

via Photorumors

Posted in 3rd Party Lens| Tagged , | 1 Comment

New Zeiss Otus ML 35mm f/1.4 Coming Soon

By Louis Ferreira | Published: February 14, 2026


Zeiss will announce a new Zeiss Otus ML 35mm f/1.4 Apo Distagon lens for Nikon Z, Sony E, and Canon RF mounts on February 23rd or 24th for the CP+ show in Japan. This will be the third Zeiss Otus mirrorless lens.

Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube

Plus, our owners’ groups
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group

Via NikonRumors

Posted in 3rd Party Lens| Tagged , , , , | 2 Comments

New Voigtlander SEPTON 40mm f/2 Aspherical Coming to E-mount

By Louis Ferreira | Published: February 13, 2026

Voigtlander SEPTON 40mm f/2: B&H Photo

Cosina announced the new Voigtlander SEPTON 40mm f/2 Aspherical lens for Nikon Z and Sony E mount. The E-mount version will be released in March 2026.

  • Compatible mounts: Sony E, Nikon Z
  • Lens construction: 6 groups, 7 elements (including 1 aspherical lens and anomalous partial dispersion glass)
  • Focal length: 40mm
  • Aperture ratio: 1:2
  • Minimum aperture: F16
  • Aperture blades: 10
  • Minimum focusing distance: 0.3m
  • Maximum magnification: 1:5.3
  • Filter diameter: 52mm
  • External dimensions: Φ61.7 x 30.0 mm (for Sony E)
  • Weight: 165g (for Sony E),
  • Accessories: Dedicated screw-in hood

Compact design with a total length of 32mm
The overall length from the mount surface is a compact 32mm, making it easy to carry around and take in and out of a bag, and the 40mm angle of view, which can also be used as a semi-wide-angle lens, makes it suitable for everyday use.

Electronic contacts for communication with the body
The lens mount is equipped with electronic contacts, enabling electrical communication between the lens and body. The combination of an electrical communication-compatible body and the latest firmware*1 enables support for Exif information, in-body image stabilization (3-axis), and three types of focusing support functions (focusing by changing the focus point frame color, focusing by peaking, and focusing using the magnification button).

Manual focus for precise focusing
The all-metal helicoid unit is machined and adjusted with high precision, and the use of high-quality grease that generates just the right amount of torque ensures smooth focusing, allowing for subtle focus adjustments.

Dome-shaped metal hood included
The included dome-shaped metal screw-on hood maintains the lens’s compact size. The hood has a φ52mm thread on its outer periphery, so the same front cap can be used with or without the hood.


Via Photorumors

Posted in 3rd Party Lens| Tagged , , , | 4 Comments

Sony a7V Firmware 1.01 Released

By Louis Ferreira | Published: February 13, 2026


Sony a7V: B&H Photo / Amazon / Adorama

Sony a7V Benefits and Improvements Download Firmware 1.01 Here

  • Fixes an issue where noise may appear in the preview image embedded in RAW files captured with the RAW & HEIF setting
  • Fixes an issue where the camera may not power on after being turned off while the Connect while Power Off setting is enabled
    (under Network → Connect/Remote Shoot)
  • Improves compatibility with third-party CFexpress Type A memory cards
  • Improves the operational stability of the camera

Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube

Plus, our owners’ groups
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group

Posted in Firmware updates, Sony a7V| 1 Comment

Tamron 35-100mm f/2.8 Coming Next Week

By Louis Ferreira | Published: February 12, 2026


According to Photorumors, Tamron will announce a new Tamron 35-100mm f/2.8 on February 19th. The lens will be a small, lightweight zoom, around 560g, and it will pair well with the existing Tamron 16-30mm f/2.8. You can see a mock-up above. This lens is one of the 10 lenses that Tamron plans to announce this year.

via Photorumors

Posted in 3rd Party Lens| Tagged | 7 Comments