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B&H Photo started a competing summer sale that you can shop here.

Amazon Prime Day is back. Don’t miss out on the savings and support the site by shopping through our affiliate links.
B&H Photo started a competing summer sale that you can shop here.

Sigma 35mm F1.4 DG II ART: B&H Photo / Amazon / Adorama
Lens Tips posted its full Sigma 35mm F1.4 DG Art II, which you can read here or check out the excerpt below:
Pros:
- solid, weather-sealed casing,
- excellent image quality in the frame centre,
- very good image quality on the edge of the APS-C sensor,
- good image quality on the edge of full frame,
- negligible longitudinal chromatic aberration,
- very low lateral chromatic aberration,
- slight distortion,
- very good coma correction,
- slight astigmatism,
- moderate vignetting on the APS-C sensor,
- excellent performance against bright light,
- nice out-of-focus areas,
- good correction of focus breathing,
- silent, quick, and accurate autofocus.
Cons:
- very high vignetting on full frame.
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Sony Semiconductor Solutions to Release LOFIC-Equipped CMOS Image Sensor for Mobile Applications with 100 dB Dynamic Range and Low Power Consumption
Delivering power saving, high-image quality 4K shooting and improved night view and outdoor imaging performance
Sony Semiconductor Solutions Corporation (Sony) today announced the upcoming release of the LYTIA L910, an approximately 50-effective megapixel*1 image sensor for mobile applications delivering 100 dB high dynamic range imaging with low power consumption.
This is the first product in the LYTIA lineup with the LOFIC*2 structure. It also features the new HDR technology and logic circuit technology to reduce random noise in dark areas of images. These technologies enable high-quality imaging by reducing highlight blowout in bright areas and noise in dark areas, compared to conventional products. Furthermore, it can offer HDR video recording at 4K, 60 fps, which has become more popular recently, while maintaining low power consumption with optimized circuit design. With these improvements, the new sensor provides high-quality imaging that looks much like what is seen by the human eye and clear capturing of both highlights and shadows in high-contrast scenes, such as night views with bright LED lights. It brings new value to the shooting experience on mobile cameras.
*1: Based on the image sensor effective pixel specification method.
*2: Lateral Overflow Integration Capacitor (LOFIC).
LYTIA L910 CMOS image sensor
| Model name | Mass-production shipment date |
|---|---|
LYTIA L910 1/1.28-type (12.49 mm diagonal) | Summer 2026 |
In recent years, the need for camera functionality that can provide stable, high-quality imaging in various environments continues to grow along with the popularity of video production and live streaming. Consequently, image sensors require expanded dynamic range and improved power efficiency.
The new sensor combines the expanded saturation capacity enabled by the LOFIC structure with the new HDR and circuit technology. It achieves a dynamic range of 100 dB with a single exposure, enabling imaging with rich gradations from highlights to shadows and minimal noise. Compared to multi-exposure HDR technologies, this design suppresses motion blur and flicker when shooting moving subjects, since the synthesizing process is not needed. Also, Sony’s proprietary circuit design reduces power consumption, enabling high-quality video recording at 4K, 60 fps even when shooting in HDR.
Main Features
■The new HDR and circuit technologies deliver 100 dB high dynamic range imaging in a single exposure
The new sensor equips the LOFIC structure, which can store overflow charge from the photodiode and expand the saturation capacity compared to Sony’s conventional product.*3 It also employs Triple Conversion Gain-HDR (TCG-HDR) technology, which reads out the charge obtained from a single exposure at three different conversion gains. This makes it possible to reduce highlight blowouts in bright areas and noise from dark areas to mid-tones to render high-quality imaging from bright areas to dark areas. Also, Ultra High Conversion Gain (UHCG) circuits technology enhances charge to voltage conversion efficiency. It reduces random noise by approximately 30% compared to Sony’s conventional product,*3 improving image quality in low-light conditions. These technologies achieve 100 dB high dynamic range images with a single exposure, suppressing noise in low-light conditions and enabling imaging with smooth gradations in high-contrast scenes. Single exposures also reduce moving subject blur, and the extended exposure time improves the image signal-to-noise ratio (SNR)*4 and suppresses light source flickering.
*3: Compared with the LYTIA 828 1/1.28-type (12.49 mm diagonal), approximately 50-effective megapixel stacked CMOS image sensor.
*4: A unit that expresses the ratio of signal to noise.
■The optimized circuit design delivers low-power 4K video recording while maintaining high dynamic range
Sony’s proprietary circuit design and advanced processes reduce the time required for analog-to-digital signal conversion, thereby lowering sensor power consumption. This leads to lower battery consumption for smartphones and enables high-quality 4K video recording at 60 fps while maintaining a high dynamic range. It also enables users to preview images in HDR quality on their smartphone screens. By capturing images and video as they appear, the sensor contributes to improved shooting experiences.
Key Specifications
| Model name | LYTIA L910 | |
|---|---|---|
| Image size | 1/1.28-type (diagonal 12.49 mm) | |
| Effective pixels | Approx. 50 megapixels | |
| Unit cell size | 1.22 μm (H) ×1.22 μm (V) | |
| Color filter | Quad Bayer Coding | |
| < Frame rate (at full-pixel AF) | 50 Megapixels (4:3) | 30 fps |
| 12.5 Megapixels (4:3) | 120 fps | |
4K2K (16:9) | 60 fps (2×2 Bin, DCG-HDR) | |
| Analog | 2.8 v/1.8 v | |
| Digital | 0.81 v | |
| Interface | 1.8 v or 1.2 v | |
| Output interface | MIPI® C-PHY 2/3 trio, Max. 6.0 Gsps/trio | |
For more information on LYTIA, Sony’s mobile image sensor brand, please visit the LYTIA brand site:https://www.sony-semicon.com/en/products/is/mobile/index.html
* LYTIA and the LYTIA logo are registered trademarks or trademarks of Sony Group Corporation.
* All product and service names that appear in this press release are the trademarks or registered trademarks of their respective owners.
via Sony
Brightin Star announced a new lens, the Brightin Star 14mm f/2.8, available from B&H Photo and Amazon.




Viltrox AF 90mm f/2.2 EVO: B&H Photo / Amazon
The Viltrox AF 90mm f/2.2 EVO was announced the other day, and Optical Limits just published its full review of this extremely sharp, affordable 90mm, which you can read here or check out the pro/cons below:
Pros
- Great sharpness straight from f/2.2
- Superb value proposition
- Very good build quality
Cons
- No auto-correction profile (in X-mount)
- Aperture ring can’t be de-clicked (X-mount)
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