Sony Savings Sunday Returns


Sony Alpha 1 II (Save $200):
B&H Photo / Amazon / Adorama
Sony a9III (Save $400):
B&H Photo / Amazon / Adorama
Sony a7RV (Save $300):
B&H Photo / Amazon / / Adorama
Sony a7IV (Save $500):
B&H Photo / Amazon / Adorama
Sony a7III (Save $600):
B&H Photo / Amazon / Adorama
Sony a7CR (Save $400):
B&H Photo / Amazon / Adorama
Sony a7CII (Save $400):
B&H Photo / Amazon / Adorama
Sony a7SIII (Save $300):
B&H Photo / Amazon / Adorama
Sony ZV-E1 (Save $300):
B&H Photo / Amazon / Adorama
Sony ZV-E10 (Save $50):
B&H Photo / Amazon / Adorama

Lenses
Sony FE 12-24mm f/2.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 16-25mm f/2.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony 16-35mm f/4.0 PZ FE Save $100:
B&H Photo / Amazon / Adorama
Sony FE 16-35mm f/2.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 20-70mm f/4 G Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-50mm f/2.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-70mm f/2.8 GM Save $300:
B&H Photo / Amazon / Adorama
Sony FE 70-200mm f/2.8 Save $150:
B&H Photo / Amazon / Adorama
Sony FE 24-240mm f/3.5-6.3 OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 70-200mm f/4 G OSS II Save $100:
B&H Photo / Amazon / Adorama
Sony FE 70-300mm f/4.5-5.6 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 100-400mm F4.5–5.6 GM OSS Save $100:
B&H Photo / Amazon / Adorama
Sony 200-600mm FE Save $100:
B&H Photo / Amazon / Adorama

Sony FE 14mm f/1.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 20mm f/1.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24mm f/2.8 G Save $50:
B&H Photo / Amazon / Adorama
Sony 35mm f/1.4 GM Save $150:
B&H Photo / Amazon / Adorama
Sony FE 35mm f/1.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 40mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/1.2 GM Save $100:
B&H Photo / Amazon /Adorama
Sony FE 50mm f/1.4 GM Save $150:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 85mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 85mm f/1.4 GM II Save $150:
B&H Photo / Amazon / Adorama
Sony FE 85mm F1.8 Save $50:
B&H Photo / Amazon / Adorama
Sony FE 90mm f/2.8 Macro G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 300mm f/2.8 GM OSS Save $200:
B&H Photo / Amazon / Adorama

Sony E 11mm f/1.8 Save $50:
B&H Photo / Amazon / Adorama
Sony E 15mm F1.4 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 16-55mm F2.8 G Save $200:
B&H Photo / Amazon / Adorama
Sony E 35mm f/1.8 OSS Save $100:
B&H Photo / Amazon / Adorama
Sony E 70-350mm f/4.5-6.3 G OSS Save $100:
B&H Photo / Amazon / Adorama

Sony E PZ 10-20mm F4.0 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony E PZ 18-105mm f/4 G OSS Save $100:
B&H Photo /Amazon/Adorama


Tamron Lenses
Tamron 17-50mm f/4 Di III VXD Save $100:
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Save $100
B&H Photo / Amazon
Tamron 28-75mm f/2.8 Di III VXD G2 Save $200:
B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD Save $100
B&H Photo / Amazon
Tamron 35-150mm f/2-2.8 Di III VXD Save $200:
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III RXD FE G2 Save $100:
B&H Photo / Amazon / Adorama
Tamron 50-400mm f/4.5-6.3 Di III VC VXD Save $200
B&H Photo / Amazon
Tamron 150-500mm f/5-6.7 Di III VC VXD Save $200
B&H Photo / Amazon

Sigma Lenses
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $150:
B&H Photo / Amazon / Adorama
Sigma 16mm F1.4 DC DN | Contemporary Save $125
B&H Photo / Amazon / Adorama
Sigma 30mm F1.4 DC DN | Contemporary Save $75
B&H Photo / Amazon / Adorama
Sigma 56mm F1.4 DC DN | Contemporary Save $125
B&H Photo / Amazon / Adorama

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options


New Apple M2/M3/M5 Ultra: B&H Photo / Amazon
New Apple M6:
B&H Photo / Amazon
New Apple MBP: B&H Photo / Amazon
MacBook Pro Savings: B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2027
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| 1 Comment

Sony FX6 Firmware 6.02 Released


Sony FX6: B&H Photo / Amazon / Adorama

Sony FX6 Firmware 6.02 Benefits and Improvements: Download Here

  • Improved stability during simultaneous dual-slot recording for a rare condition where recording on the other media slot could also stop when an error occurred in one media slot

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Posted in Firmware updates, Video| Tagged | 2 Comments

Laowa 24mm f/2 Zero-D Tilt-Shift Announced

Laowa 24mm f/2 Zero-D Tilt-Shift: B&H Photo / Venus Optics

A New Perspective in Tilt-Shift Photography

Anhui, China — November 4, 2026 — Laowa officially announces the 24mm f/2 Zero-D Tilt-Shift, a full-frame tilt-shift lens built for demanding architectural and commercial photography. It combines a fast f/2 aperture, Laowa’s signature Zero-D (near-zero distortion) optics, ±12mm shift and ±10° tilt, and a large image circle that also serves GFX and XCD medium-format users. Alongside the launch, Laowa introduces the XCD mount for its 55mm and 100mm f/2.8 Tilt-Shift 1x Macro lenses, bringing more options to Hasselblad medium-format photographers.

Key Features

  • Fastest f/2 aperture in its tilt-shift class
  • ±12mm shift for perspective control and stitching
  • ±10° tilt for selective focus / Scheimpflug effects
  • Zero-D optical design — straight lines stay straight
  • Compact as a tilt-shift lens
  • Large Ø67mm image circle — full-frame + medium format
  • 13 elements in 10 groups (including ED and aspherical glass)
  • Manual focus; Ø77mm filter thread; all-metal build

Precise ±10° of Tilt and ±12mm of Shift

  • Shift Function: Offers up to ±12mm of shift on full-frame cameras, enabling precise perspective control and effortless vertical line correction. It allows photographers to capture ultra-wide panoramic images by stitching multiple shifted frames together.
  • Tilt Function: Offers up to ±10° of tilt adjustment, allowing photographers to manipulate the plane of focus for both practical and creative effects, including the distinctive miniature effect.

*The 24mm f/2 is engineered to balance its tilt and shift capabilities while maintaining a compact form factor. The available tilt and shift ranges may vary slightly depending on the camera mount, particularly when focusing at infinity. In general, applying more tilt reduces the available shift range, and vice versa.

Fast f/2 Maximum Aperture

With its ultra-large f/2 aperture, this is the fastest tilt-shift lens ever made for any format. The extra light-gathering capability expands the possibilities of tilt-shift photography beyond daylight, making it ideal for dimly lit interiors, blue-hour scenes, and night-sky photography.

Compact Form in Tilt-Shift Photography

Measuring Ø93mm × 119mm (Ø3.66″ × 4.69″) and weighing just 860g (1.90 lb), the 24mm f/2 Zero-D Tilt-Shift maintains a remarkably compact form factor for a lens of its class, making it a versatile choice for both studio and on-location photography.

Zero Distortion

Laowa’s signature Zero-D optical design minimises distortion at the source, keeping straight lines straight across the frame, from the centre to the edges, with no bowed doorframes or curved horizons to correct in post-production.

Bringing Tilt-Shift Photography to Medium Format

The 24mm f/2 Zero-D Tilt-Shift also supports GFX and XCD medium-format camera systems via compatible mounts, retaining its full ±10° tilt range and ±12mm of shift along both the X and Y axes. With its 24mm-equivalent field of view, it is one of the most affordable solutions in its category for GFX and XCD photographers.

XCD Mount Now Available for 55mm and 100mm f/2.8 Tilt-Shift 1x Macro

Expanding its medium-format lineup, Laowa introduces XCD mount versions of its existing 55mm and 100mm f/2.8 Tilt-Shift 1x Macro lenses. This expansion gives Hasselblad photographers greater flexibility in product photography, close-up work, and creative tilt-shift applications.

Pricing & Availability

The 24mm f/2 Zero-D Tilt-Shift lens, along with the 55mm and 100mm f/2.8 Tilt-Shift 1x Macro lenses, is available on the official Venus Optics website (venuslens.net) and through authorised global resellers starting November 5, 2026, at 14:00 GMT / 22:00 HKT / 6:00 PST.

US MSRP: USD 1,249 (pricing varies by region)

Technical Specifications

Product NameLaowa 24mm f/2 Zero-D Tilt-Shift
FormatFull Frame
Focal Length24mm
Aperture Rangef/2 – f/22
Angle of View84°
Lens Structure13 elements in 10 groups
Aperture Blades14
Min. Focus Distance25cm / 9.84 inch
Shift±12mm
Tilt±10°
Mount Rotation360°
Max. Magnification0.194X
Filter ThreadØ77mm
DimensionsØ93mm × 119mm / Ø3.66″ × 4.69″
Weight860g / 1.90 lb
MountsSony E / Nikon Z / Canon RF / L Mount / GFX / XCD

*Incompatible camera bodies: Panasonic S52 / S52X / S1M2 / S1M2E / S1R2

Posted in 3rd Party Lens| Tagged , , , | 5 Comments

Sony Released An Approx. 50-Effective Megapixel CMOS Image Sensor for Mobile Applications

Sony Semiconductor Solutions to Release Approx. 50-Effective Megapixel CMOS Image Sensor for Mobile Applications
With Superb Low-Light Performance and 4K HDR Video Recording
Delivering top-tier technology honed in the LYTIA high-end series

Sony Semiconductor Solutions Corporation

Sony Semiconductor Solutions Corporation (Sony) today announced the upcoming release of the LYTIA 720, an approximately 50-effective megapixel*1 image sensor for mobile applications that delivers industry-leading*2 low-light performance and supports 4K 60 fps HDR video recording.Designed for use on the main camera of mobile devices, the new sensor inherits technologies developed for Sony’s LYTIA high-end series. Sony’s proprietary low-noise circuit technology reduces random noise in dark environments by approximately 50% compared to a conventional product*3 while achieving a dynamic range of 100 dB through HDR compositing technology. This contributes to high-quality still images and videos in dark environments, high-contrast scenes, and a wide range of other shooting conditions. By optimizing AD conversion circuits, the new sensor supports 4K 60 fps video recording with all-pixel autofocus while HDR is enabled.The new sensor offers high imaging performance in a 1/1.56-type size, which is being widely adopted in the smartphone market. Sony aims to deliver high-quality imaging experiences to more users.*1  Based on the image sensor effective pixel specification method.
*2  Among CMOS image sensors for mobile applications. According to Sony’s research (as of the announcement on October 28, 2026).
*3  Compared with LYTIA 700, a 1/1.56-type approximately 50-effective megapixel CMOS image sensor.

LYTIA 720 CMOS image sensor

Model nameMass-production shipping date (planned)

LYTIA 720 1/1.56-type (diagonal 10.24 mm) approximately 50-effective megapixel*1 stacked CMOS image sensor

Early November 2026

Main Features
■Proprietary UHCG circuit technology delivers industry-leading*2 low-light performance
Ultra High Conversion Gain (UHCG) circuit technology that achieves high charge-to-voltage conversion efficiency suppresses image grain caused by noise in dark environments. It also reduces random noise by approximately 50% compared to a conventional product,*3 delivering the industry-leading*2 low-light performance and high-quality imaging with reduced noise in dark scenes.

Left: Conventional model LYTIA 700 Right: New model LYTIA 720
LYTIA 720 delivers brighter images while maintaining similar noise levels.
(Captured in low-light conditions at 2 lux)

■Optimized AD conversion circuits enable 4K 60 fps HDR video recording with all-pixel autofocus
The optimized circuit design reduces the time required for AD conversion, enabling 4K 60 fps HDR video recording with all-pixel autofocus while lowering sensor power consumption. This is the first 1/1.56-type LYTIA product with a 1.0 μm pixel size to support this feature. Additionally, using single-frame HDR technology for 4K 60 fps HDR video recording suppresses motion artifacts while maintaining sufficient exposure time for low-noise imaging.

Left:DCG-HDR OFF Right: DCG-HDR ON
4K HDR video recording enables natural-looking footage with reduced highlight blowout,
even in high-contrast scenes

■Hybrid Frame-HDR technology delivers a 100 dB dynamic range
Hybrid Frame-HDR (HF-HDR) is an HDR technology that combines Dual Conversion Gain-HDR (DCG-HDR) with frames recorded at short exposures. DCG-HDR imaging data, which covers low- to medium-brightness ranges with a single exposure, is merged with high-brightness range imaging data that was obtained through a short exposure in post-processing thereby expanding the dynamic range. HF-HDR technology, combined with UHCG circuit technology, delivers a dynamic range of 100 dB. This enables imaging that more closely resembles what the human eye perceives, with reduced loss of detail in shadows and highlight blowouts even in high-contrast scenes.

Key Specifications
Model name

LYTIA 720

Image size

1/1.56-type (10.24 mm diagonal)

Effective pixels

Approx. 50 megapixels

Unit cell size

1.0 μm(H)×1.0 μm(V)

Color filter

Quad Bayer Coding

 

Frame rate (with all-pixel autofocus)

50 Megapixels (4:3)

30 fps

12.5 Megapixels (4:3)

90 fps
30 fps (DCG-HDR)

4K2K (16:9)

120 fps
60 fps (DCG-HDR)

Power supplyAnalog

2.8 v/1.8 v

Digital

1.1 v

Interface

1.8 v or 1.2 v

Output interface

MIPI C-PHY 2/3 trio, Max. 4.5 Gsps/trio
MIPI D-PHY 2/4 lane, Max. 2.5 Gbps/lane

Posted in Press releases| 9 Comments

Sony Savings Return


Sony Alpha 1 II (Save $200):
B&H Photo / Amazon / Adorama
Sony a9III (Save $400):
B&H Photo / Amazon / Adorama
Sony a7RV (Save $300):
B&H Photo / Amazon / / Adorama
Sony a7IV (Save $500):
B&H Photo / Amazon / Adorama
Sony a7III (Save $600):
B&H Photo / Amazon / Adorama
Sony a7CR (Save $400):
B&H Photo / Amazon / Adorama
Sony a7CII (Save $400):
B&H Photo / Amazon / Adorama
Sony a7SIII (Save $300):
B&H Photo / Amazon / Adorama
Sony ZV-E1 (Save $300):
B&H Photo / Amazon / Adorama
Sony ZV-E10 (Save $50):
B&H Photo / Amazon / Adorama

Lenses
Sony FE 12-24mm f/2.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 16-25mm f/2.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony 16-35mm f/4.0 PZ FE Save $100:
B&H Photo / Amazon / Adorama
Sony FE 16-35mm f/2.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 20-70mm f/4 G Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-50mm f/2.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-70mm f/2.8 GM Save $300:
B&H Photo / Amazon / Adorama
Sony FE 70-200mm f/2.8 Save $150:
B&H Photo / Amazon / Adorama
Sony FE 24-240mm f/3.5-6.3 OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 70-200mm f/4 G OSS II Save $100:
B&H Photo / Amazon / Adorama
Sony FE 70-300mm f/4.5-5.6 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 100-400mm F4.5–5.6 GM OSS Save $100:
B&H Photo / Amazon / Adorama
Sony 200-600mm FE Save $100:
B&H Photo / Amazon / Adorama

Sony FE 14mm f/1.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 20mm f/1.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24mm f/2.8 G Save $50:
B&H Photo / Amazon / Adorama
Sony 35mm f/1.4 GM Save $150:
B&H Photo / Amazon / Adorama
Sony FE 35mm f/1.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 40mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/1.2 GM Save $100:
B&H Photo / Amazon /Adorama
Sony FE 50mm f/1.4 GM Save $150:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 85mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 85mm f/1.4 GM II Save $150:
B&H Photo / Amazon / Adorama
Sony FE 85mm F1.8 Save $50:
B&H Photo / Amazon / Adorama
Sony FE 90mm f/2.8 Macro G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 300mm f/2.8 GM OSS Save $200:
B&H Photo / Amazon / Adorama

Sony E 11mm f/1.8 Save $50:
B&H Photo / Amazon / Adorama
Sony E 15mm F1.4 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 16-55mm F2.8 G Save $200:
B&H Photo / Amazon / Adorama
Sony E 35mm f/1.8 OSS Save $100:
B&H Photo / Amazon / Adorama
Sony E 70-350mm f/4.5-6.3 G OSS Save $100:
B&H Photo / Amazon / Adorama

Sony E PZ 10-20mm F4.0 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony E PZ 18-105mm f/4 G OSS Save $100:
B&H Photo /Amazon/Adorama


Tamron Lenses
Tamron 17-50mm f/4 Di III VXD Save $100:
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Save $100
B&H Photo / Amazon
Tamron 28-75mm f/2.8 Di III VXD G2 Save $200:
B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD Save $100
B&H Photo / Amazon
Tamron 35-150mm f/2-2.8 Di III VXD Save $200:
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III RXD FE G2 Save $100:
B&H Photo / Amazon / Adorama
Tamron 50-400mm f/4.5-6.3 Di III VC VXD Save $200
B&H Photo / Amazon
Tamron 150-500mm f/5-6.7 Di III VC VXD Save $200
B&H Photo / Amazon

Sigma Lenses
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $150:
B&H Photo / Amazon / Adorama
Sigma 16mm F1.4 DC DN | Contemporary Save $125
B&H Photo / Amazon / Adorama
Sigma 30mm F1.4 DC DN | Contemporary Save $75
B&H Photo / Amazon / Adorama
Sigma 56mm F1.4 DC DN | Contemporary Save $125
B&H Photo / Amazon / Adorama

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options


New Apple M2/M3/M5 Ultra: B&H Photo / Amazon
New Apple M6:
B&H Photo / Amazon
New Apple MBP: B&H Photo / Amazon
MacBook Pro Savings: B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2027
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| 30 Comments

LT: Viltrox AF 26mm f/2.8 EVO FE Review – Excellent Image Resolution At The Center


Viltrox AF 26mm f/2.8 EVO FE: B&H Photo / Amazon

Lens Tips published its full review of the Viltrox AF 26mm f/2.8 EVO FE, which you can read here or check out the excerpt below:

Pros:

  • solid, mostly metal construction,
  • excellent image resolution at the center of the frame,
  • good image resolution at the edge of the APS-C sensor,
  • decent image resolution at the edge of the full-frame sensor,
  • negligible longitudinal chromatic aberration,
  • low lateral chromatic aberration,
  • very low astigmatism,
  • moderate vignetting on an APS-C/DX sensor,
  • 5-year warranty,
  • good value for money in terms of quality and capabilities.

Cons:

  • some issues with spherical aberration,
  • enormous vignetting on a full-frame sensor,
  • flare resistance leaves a lot to be desired,
  • pronounced focus breathing.

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Posted in 3rd Party Lens| Tagged , , , , | 17 Comments