7Artisans AF 10mm f/2.5 Fisheye MAX FF Announced

By Louis Ferreira | Published: August 27, 2026

 

7Artisans AF 10mm f/2.5 Fisheye MAX FF: B&H Photo / Amazon

7Artisans AF 10mm f/2.5 Fisheye Overview

The 10mm f/2.5 AF MAX Fisheye Lens from 7Artisans is a bright fisheye lens with a sweeping 185° angle of view and a bright f/2.5 maximum aperture. This fisheye lens is optimized for video in addition to still photography thanks to the incorporation of autofocus, making it simple to keep your subject in focus as they move. A 5.9″ minimum focusing distance allows you to capture exaggerated perspectives, while a 9-blade diaphragm ensures smooth focus fall-off.

A Practical Fisheye
The addition of autofocus makes this fisheye lens perfect for filming action sports, vlogging, and other applications that require dynamic subject tracking. Photographers are now able to create exaggerated fisheye photos in an instant, unlocking a new world of potential.

Convenient Controls

  • Weighing only 1.1 lb, the lens is lightweight enough for everyday handheld use.
  • Dual customizable function buttons make it easy to quickly switch settings.
  • A clicked aperture ring allows precise and intuitive aperture adjustment.
  • Durable all-metal construction ensures long-term reliability.

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OL: Sony FE 50-150mm f/2 GM – Optical Performance is Mostly Superb

By Louis Ferreira | Published: August 26, 2026


Sony FE 50-150mm f/2 GM: B&H Photo / Amazon / Adorama

Optical Limits published its full review of the Sony FE 50-150mm f/2 GM, which you can read in full here or check out the excerpt below:

The optical performance is mostly superb except for a slight drop at 100mm f/2 and in the corners at 150mm.

Pros

  1. Uniquely fast tele zoom lens
  2. High performance
  3. Relatively compact for an f/2 zoom lens

Cons

  1. Background bokeh can be slightly busy in difficult scenes
  2. Not compatible with teleconverters
  3. Not cheap
  4. Expensive front filters (95mm)
  5. Tripod foot still not Arca-Swiss compatible

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Sony a7RVI, Sony a7V, and Sony FE 100mm f/2.8 Macro GM OSS Received 2026–2027 EISA Awards

By Louis Ferreira | Published: August 24, 2026


Sony A7RVI: B&H Photo / Amazon / Adorama

With this high resolution camera, professional photographers gain a highly capable tool that enables them to deliver their projects and assignments to the highest standard. When detail is paramount, a brand-new full-frame Exmor RS CMOS sensor delivers 66.8MP resolution. This is supported by the BIONZ XR2 processor with an integrated AI processing unit, which enables continuous shooting at 30 frames per second, 8K video, and dramatically improved subject recognition and tracking. The camera offers enhanced RAW formats, flexible focus area settings, excellent video functionality, a longer-lasting battery and two card slots, which accept both CFexpress Type A and UHS-II SD cards. Image quality is outstanding, with exceptionally wide dynamic range.


Sony a7V: B&H Photo / Amazon / Adorama

The Sony Alpha 7 V is a weather-sealed full-frame camera that’s suitable for virtually any application. It combines tried-and-tested features such as 5-axis image stabilisation with cutting edge photographic technology. Its partially stacked Exmor RS CMOS image sensor delivers 33 megapixels while enabling shooting at 30 frames per second to provide blackout free continuous shooting. It employs Sony’s latest BIONZ XR2 processor, with an integrated AI processing unit that supports autofocus with real-time subject recognition including human pose estimation. It’s also a very good video camera that’s capable of 4K recording at 60fps, or 120fps with a Super-35 crop. Whether in the studio or outdoors, the Sony Alpha 7 V is a reliable and high performance camera for discerning photographers.


Sony FE 100mm f/2.8 Macro GM: B&H Photo / Amazon / Adorama

The Sony FE 100mm F2.8 Macro GM OSS is a true gem, as it’s an almost perfect lens without any real weaknesses. The lens provides 1.4x magnification and is also compatible with teleconverters. Using a 2x teleconverter, magnification can be extended to 2.8x, allowing extremely small subjects to fill the frame. The lens also features weather sealing, fast autofocus powered by four XD Linear Motors, and improved image stabilisation that now works across five axes. With excellent sharpness from corner to corner, this is a lens that clearly deserves its premium ‘G Master’ designation.

via EISA

Posted in Sony a7, Sony a7IV, Sony a7RVI| 2 Comments

Significant Sony FX3A, FX30, FX6, FR7 Cinema Cameras Price Increase Announced in Japan

By Louis Ferreira | Published: August 23, 2026


Sony Japan announced a significant price increase for several cameras:

ModelProductOld PriceNew PriceIncrease% Increase
ILME-FX3AFX3A body¥581,900¥693,000¥111,10019.1%
ILME-FX6VFX6 body¥935,000¥1,045,000¥110,00011.8%
ILME-FX6VKFX6 + 24-105mm¥1,089,000¥1,215,500¥126,50011.6%
ILME-FR7FR7 PTZ cinema¥1,430,000¥1,622,500¥192,50013.5%
ILME-FR7KFR7 + 28-135mm¥1,727,000¥1,972,300¥245,30014.2%
ILME-FX30FX30 XLR handle¥352,000¥374,000¥22,0006.3%
ILME-FX30BFX30 body¥297,000¥319,000¥22,0007.4%

Notice Regarding Price Revision for Some Products
Thank you for your continued patronage of Sony products. Sony Marketing Inc. will revise the manufacturer’s shipping prices for some products sold in Japan, effective September 1, 2026. Due to the impact of the current external environment, including rising raw material costs and manufacturing/logistics costs, we will revise the shipping prices as follows. We will also revise the manufacturer’s suggested retail prices.

  • Date of revision of shipping price and suggested retail price: September 1, 2026
  • Target Categories: Cinema Line camera and professional camcorder products
  • Average price revision rate: Approximately 12% increase
  • Total affected products: 18 (7 cameras above + 11 memory cards)
  • Average increase across the priced products is reported at 12-14.5%

via Photorumors

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Meike Lens Roadmap: New Autofocus Zooms and Fast Primes Including An f/1.2 AF Lens

By Louis Ferreira | Published: August 22, 2026


Here is the full list of upcoming Meike lenses:

  • Meike AF 24-70mm f/2.8 full frame
  • Meike AF 65mm f/1.4 medium format
  • Meike AF 110mm f/1.8 medium format
  • Meike AF 50mm f/1.2 VCM full-frame ()
  • Meike AF 70-180mm f/2.8 full-frame
  • Meike AF 35mm f/1.4 MIX full-frame ()
  • Meike AF 100mm f/2.8 macro full-frame
  • Meike AF 85mm f/1.2 VCM full-frame

The above lenses will most likely be available for Sony E-mount.

Meike lenses can be found at B&H Photo and Amazon

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New TTArtisan AF 85mm f/1.8 Neo – A Very Affordable Portrait Lens

By Louis Ferreira | Published: August 21, 2026


TTArtisan AF 85mm f/1.8 Neo: B&H Photo / Amazon
TTArtisan AF 50mm f/1.8 Neo: B&H Photo / Amazon

TTArtisan AF 85mm f/1.8 Overview

The previously reported TTartisan AF 85mm f/1.8 Neo lens for Nikon E-mount is now officially announced. The Neo series focuses on lightweight, affordable autofocus lenses

Portrait-Ready Optics

  • 85mm telephoto focal length provides a classic perspective for pleasing portraits
  • Fast f/1.8 maximum aperture for beautiful background separation and low-light conditions
  • Two extra-low-dispersion and two high-index elements for optimal sharpness and detail
  • 9-blade diaphragm produces smooth, natural bokeh in out-of-focus areas
  • STM stepping motor produces fast, reliable autofocus performance

Simplified Design

  • Streamlined physical design ensures ease-of-use and keeps your focus on framing and composition
  • Reinforced fiberglass construction ensures durability while keeping weight low at 11.7 oz
  • 62mm front filter thread for the easy addition of desired filters
  • Full frame sensor coverage for Sony E-mount cameras
  • Separately available lens shells for personalized look and feel


 

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