Laowa 17mm f/4 Zero-D Tilt-Shift/Shift Announced For FE Mount


Laowa 17mm f/4 Zero-D Tilt-Shift: Venus Optics / B&H Photo / Amazon
Laowa 17mm f/4 Zero-D Shift: Venus Optics / B&H Photo / Amazon

Laowa’s New Tilt-Shift Lens – 17mm f/4 Zero-D Tilt-Shift & Shift – Your Vision, Precisely in Control
Laowa, a leading innovator in camera lens design, proudly announces the dual launch of the Laowa 17mm f/4 Zero-D Tilt-Shift and the 17mm f/4 Zero-D Shift. These lenses introduce a new era of precision for architectural and landscape photography, combining an ultra-wide 104° angle of view with unparalleled perspective control. Pairing the ±12mm shift capability for the tilt-shift version ±11mm for the shift version, and with the signature Zero-D design, they effectively eliminate optical distortion and the keystone effect, ensuring perfectly straight lines for every professional application. Although the lenses are designed primarily for full-frame mirrorless cameras, the expansive image circle provides ample coverage for medium format sensors with an incredible ±8mm shift capability. With the tilt-shift version, photographers gain control over the focus plane, allowing for both technical selective focus and the creative miniature effect. Both lenses offer a great blend of technical correction and artistic freedom, along with benefits such as a 360° rotation mechanism for seamless stitching, a 25cm close-focusing distance, and 14 aperture blades.

Comparison Between the Two

Product Name17mm f/4 Zero-D Shift17mm f/4 Zero-D Tilt-Shift
Features
  • 17mm Ultra Wide Lens
  • Perspective Control
  • 360° Lens Body Rotation for Easy Stitching
  • Plane of Focus Control
  • Miniature Effect Made Easy
  • Selective Focus for Creative Shots
Shift±11mm*±12mm*
Tilt±10°
Weight770g810g
MountsSony E, Canon RF, Nikon Z, L-mount^, Fuji GFX, Hasselblad XCD

*±8mm on medium format camera for both tilt-shift and shift version

^ Tilt-shift version is not compatible with the following Panasonic Lumix models: S52 S1M2 S1R2 S1M2E S5M2X

Optical Excellence: Zero-Distortion Design
The cornerstone of the Laowa 17mm f/4 Tilt-Shift lens is its signature Zero-D (Zero-Distortion) design. While ultra-wide lenses typically suffer from barrel distortion that causes straight lines to curve—a significant challenge for architectural and interior photography—this lens is optically engineered to maintain geometric integrity. The Laowa 17mm f/4 Tilt-Shift lens ensures that vertical and horizontal lines remain perfectly straight from edge to edge. By correcting distortion optically rather than digitally, it removes the need for heavy post-processing. This allows photographers to avoid the significant resolution loss that occurs when stretching or warping pixels in software, preserving the maximum level of detail and sharpness across the entire frame.

Refined Rendering: 14-Blade Aperture
The 14-blade aperture design helps create a more rounded bokeh, resulting in softer out-of-focus areas. Also, it translates into a softer, subtler Sunstar effect. This is especially beneficial in night cityscapes, where point light sources appear as smoother orbs rather than harsh points. This design enhances the overall aesthetic, allowing the subject to stand out more effectively.

Versatile Compositions: 25cm Min. Close-Focusing Distance
In addition to its perspective control capabilities, the Laowa 17mm f/4 Tilt-Shift lens offers impressive flexibility with a minimum focusing distance of 25cm. This close-focusing ability allows photographers to get remarkably close to foreground subjects while still capturing the vastness of the background. It provides more creative options for emphasizing close-up subjects without sacrificing the sense of space.

The Power of Shift
The 17mm ultra-wide focal length provides an expansive field of view, making it ideal for capturing tight interiors and grand architectural exteriors in a single frame with just a simple shift. The shift function eliminates the keystone effect. This ensures that vertical lines remain straight and parallel rather than converging, providing the professional geometric accuracy required for high-end real estate and architectural documentation. The advantage of doing it in-shot, instead of in-post, is to get the best quality of photo. Since software would require stretching, warping, and cropping pixels—which inevitably leads to a loss of resolution—the 17mm shift function preserves the full integrity of the image data. Every shot maintains its original sharpness and detail across the entire frame, delivering a clean, high-resolution output that is ready for large-scale printing.

When paired with the integrated 360-degree lens body rotation, the lens becomes a powerful tool for high-resolution stitching and panoramas in any orientation. Mounting the lens on a tripod keeps the image axis stationary during rotation and shifting, enabling the creation of expansive wide-angle images that maintain incredible detail and a natural sense of space. This capability is crucial for achieving perfect stitching in panorama photography.

The Art of Tilt
The tilt function of the 17mm f/4 Zero-D Tilt-Shift lens introduces a sophisticated layer of creative control by allowing photographers to manipulate the orientation of the focus plane. By tilting the lens, you can achieve the famous miniature effect, which makes real-world landscapes and cityscapes appear like tiny, intricate scale models. This is achieved by creating a narrow strip of sharpness while blurring the rest of the frame, tricking the eye into perceiving a much shallower depth of field than is typically possible with such a wide-angle lens.

Beyond artistic effects, controlling the plane of focus is a crucial technical tool for professional photographers. By tilting the lens, you can align the plane of focus with the subject instead of keeping it parallel to the camera sensor. This allows photographers to adjust the image plane to emphasize the most important areas.

Furthermore, this ability to control the plane of focus allows photographers to achieve selective focus easily, enabling them to highlight specific elements within a complex composition. You can choose to keep a particular object or architectural detail in focus while the surrounding environment softly blurs away. This level of precision creates a more intentional narrative in your photography, guiding the viewer’s eye with accuracy. Whether aiming for technical perfection or a unique artistic signature, the tilt function transforms the 17mm f/4 into a versatile tool for visual storytelling.

User-Centric Design: 86mm Filter Thread and Arca-Swiss Support
The Laowa 17mm f/4 Zero-D series is built with practical, on-site usability in mind, featuring a standard 86mm front filter thread. Unlike many ultra-wide lenses that require bulky, expensive external filter holders due to bulb-like front elements, this lens allows photographers to use common screw-in filters. For landscape and architectural shooters, this is a massive advantage—enabling the quick attachment of circular polarisers to cut reflections or ND filters for long exposures without adding unnecessary weight or complexity to their kit.

The 17mm f/4 is engineered for a seamless professional workflow, featuring an integrated Arca-Swiss lens support that allows for direct mounting to a tripod without the need for extra plates. For maximum versatility, the lens includes a 360-degree lens body rotation mechanism that features precise clicks every 15 degrees. This allows photographers to quickly and accurately switch between vertical, horizontal, and diagonal orientations.

Specification

Name17mm f/4 Zero-D Tilt-Shift / Shift
Format Full Frame
Focal Length17mm
Aperture Range f/4 – 22
Angle of View 104°
Lens Structure 18 elements in 12 groups
Aperture Blades14
Shift ±12mm (±11mm for Shift version only) *
Tilt±10° / –
Min. Focusing Distance 25cm
Max. Magnification 0.131X
Focusing SystemMF
Filter ThreadØ86mm 
Dimensions Ø93mm x 111mm
Weight810g (770g for Shift version)
Mounts Sony E / Nikon Z / Canon RF / L Mount^/ GFX / XCD
PriceUSD 1249 (USD999 for Shift version)

*±8mm on medium format for both tilt-shift and shift versions
^ Tilt-shift version is not compatible with the following Panasonic Lumix models: S52 S1M2 S1R2 S1M2E S5M2X

Posted in 3rd Party Lens| Tagged , , | 3 Comments

New Elinchrom Transmitter Pro X


Elinchrom Transmitter Pro X: B&H Photo

Complete control, made easy

A remote built for speed, clarity, and confidence
We are pleased to introduce the Elinchrom Transmitter Pro X – the next generation of on-camera flash control within the Elinchrom system. Built on the proven foundation of the Transmitter Pro, the Elinchrom Transmitter Pro X refines what matters most to professional photographers: clarity, control, and predictable results. More than a trigger, the Elinchrom Transmitter Pro X is the control centre of your lighting workflow – designed for photographers who demand speed, precision, and confidence when working with complex lighting setups.

What’s New

  • Modern colour touch screen with clear visual feedback
  • Real-time control of flash power and modelling lamps
  • HSS and Hi-Sync up to 1/8000s (camera and flash dependent)
  • TTL support for fast and accurate exposure
  • 20 channels and 4 groups
  • Color-coded groups displayed on screen
  • Extended working range up to 200 m (656 ft)
  • Secure locking metal hotshoe
  • Firmware upgradable via USB-C
  • Powered by AA batteries
  • Integrated Bluetooth for future capabilities

Modern Colour Touch Screen

Your entire setup, under control
The Elinchrom Transmitter Pro X is seamlessly integrated into the color-coded interface developed by Elinchrom. Each flash group is clearly displayed both on the transmitter’s screen and on each flash unit, where a bright LED indicator ensures immediate readability and intuitive navigation.

Power settings, color-coded groups, and modeling light controls are presented clearly and logically, giving you full control over your entire lighting setup — directly from the camera.

No guesswork. No menu diving. Just clear, actionable information when it matters most.

Visual Feedback & Two-Way Control

Go beyond your camera’s X-sync
High Speed Sync and Hi-Sync enable shutter speeds of up to 1/8000 second, depending on camera and flash combination. Freeze motion, control ambient light, or work with wide apertures in bright conditions.

With TTL, your camera communicates directly with Elinchrom studio flashes and automatically adjusts flash output to ensure correct exposure from the very first shot. Ideal for fast-paced and demanding environments such as weddings, events, and reportage photography.

After the first exposure, settings can easily be fine-tuned or locked and switched to manual control for full creative freedom.

Refined Ergonomics

Faster access. Smoother workflow
The Elinchrom Transmitter Pro X is designed for intuitive and efficient handling. Improved unit and group selection, along with responsive navigation, make adjustments faster and more precise.

The display shows flash groups using the same colour coding as Elinchrom’s latest flash units – a unique feature that makes setup fast and intuitive.

Every interaction is designed to reduce friction and increase confidence.

Reliable Range

Freedom to work without compromise
With a working range of up to 200 metres (656 ft) outdoors and 60 metres (196 ft) indoors, the Elinchrom Transmitter Pro X delivers dependable performance even in demanding environments.

A Connected Platform

Designed to evolve
Built on a next-generation hardware platform, the Elinchrom Transmitter Pro X is designed to support future capabilities within the Elinchrom ecosystem. Integrated Bluetooth connectivity and firmware updates via USB-C ensure long-term relevance as the system evolves.

The Elinchrom Transmitter Pro X is available for Canon, Sony, Nikon, and Fujifilm and is designed to work seamlessly across the Elinchrom lighting ecosystem, supporting both studio and on-location workflows with the same logic and consistency.

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Sony Savings Sunday


Sony A1 (Save $500):
B&H Photo / Amazon / Moment / Adorama
Sony a7RV (Save $900):
B&H Photo / Amazon / Moment / Adorama
Sony a7RIV (Save $400):
B&H Photo / Amazon / Adorama
Sony a7IV (Save $300):
B&H Photo / Amazon / Adorama
Sony a7CII (Save $200):
B&H Photo / Amazon / Moment / Adorama
Sony a7SIII (Save $300):
B&H Photo / Amazon / Moment / Adorama
Sony FX30 (Save $300):
B&H Photo / Amazon / Adorama


Tamron Lenses
Tamron 17-28mm f/2.8 Di III RXD FE Save $150:
B&H Photo /  Amazon / Adorama
Tamron 17-50mm f/4 Di III VXD Save $100:
B&H Photo / Amazon / Adorama
Tamron 28-75mm f/2.8 Di III VXD G2 Save $200:
B&H Photo / Amazon / Adorama

Tamron 20mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama

Sigma Lenses
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $100:
B&H Photo / Amazon / Adorama

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options


New Apple M2/M3 Ultra: B&H Photo / Amazon
New Apple M4: 
B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
New Apple Mac Pro:
 B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2025
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| 9 Comments

Tamron 6-Year Lens Warranty Updated


Tamron America announced updates to its 6-Year Limited Warranty program, aimed at providing more value and support for photographers and videographers in North America. This enhancement builds on their existing warranty, which offers coverage for defects in materials or workmanship for six years from the date of purchase when purchased from an authorized retailer.

Key Details and Eligibility

  • The enhanced benefits are available for Tamron lenses purchased from authorized Tamron Americas retailers or the official Tamron Store.
  • Applies to customers in the United States, Canada, and Mexico.
  • To access the full benefits, the lens must be registered with Tamron Americas according to their guidelines.
  • New benefits (marked below) are effective for eligible lenses purchased and registered on or after January 1, 2026.
  • Full terms and details can be found on Tamron’s warranty registration page.

Benefits for Registered Users

Registering your lens unlocks product support, company updates, event invitations, educational seminars, and potential qualification for the Tamron VIP Club. Specific warranty perks include:

  • Authorized repairs using original Tamron parts.
  • Free annual external clean and check service.
  • New: Accidental damage coverage – 50% off repair charges for non-warranty issues like liquid, impact, or sand damage within the first six months of purchase.
  • New: $50 bonus rebate toward purchasing a new Tamron lens.
  • New: Free replacement of zoom and focus rubbers.
  • New: 25% savings on replacement hoods, front caps, and rear caps.
  • Lens replacement for unrepairable units – In-warranty replacements are free (same or equivalent model); out-of-warranty may qualify with applicable charges.
  • Repair replacement review – If the same issue requires a third consecutive repair, the lens may qualify for replacement.

Additional information is available here.

Tamron Lenses
Tamron 11-20mm f/2.8 Di III-A RXD:
B&H Photo / Amazon
Tamron 17-28mm f/2.8 Di III RXD FE:
B&H Photo /  Amazon / Adorama
Tamron 28-75mm f/2.8 Di III VXD G2 FE:
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III RXD FE G2:
B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD:
B&H Photo / Amazon
Tamron 35-150mm f/2-2.8 Di III VXD:
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD:
B&H Photo / Amazon
Tamron 70-300mm f/4.5-6.3 Di III RXD
B&H Photo / Amazon
Tamron 50-400mm f/4.5-6.3 Di III VC VXD
B&H Photo / Amazon
Tamron 150-500mm f/5-6.7 Di III VC VXD
B&H Photo / Amazon

Tamron 20mm F/2.8 Di III OSD M1:2:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2:
B&H Photo / Amazon / Adorama

via Photorumors

Posted in 3rd Party Lens| Tagged | 12 Comments

Sony Camera Tips You Might Not Know and Sony Monitor & Control App

Sony a7V: B&H Photo / Amazon / Adorama

Jason Vong posted a Sony settings tutorial to help photographers with some settings that might be unclear. There is a summary of the video below, along with links to where they occur in the video.

Tip 1: Eliminating Blurry Photos in Aperture Priority

Many users struggle with blurry photos in Aperture Priority mode because the camera often selects a shutter speed that is too slow to freeze motion.

  • The Problem: In auto modes, the camera prioritizes the lowest ISO for exposure, which can result in shutter speeds like 1/30s—too slow for moving subjects [01:41].
  • The Target: For most street photography or general action, aim for a minimum shutter speed of 1/125s to 1/250s [01:47].
  • The Fix (ISO Auto Min. SS): This setting forces the camera to maintain a minimum shutter speed by raising the ISO instead of slowing down the shutter [03:12].
    • Menu 2.0 (Newer Cameras): Exposure/Color → Exposure → ISO Auto Min. SS.
    • Menu 1.0 (Older Cameras): Camera Tab 1 → ISO Setting → ISO Auto Min. SS.
    • How it works: If the scene is too dark, the camera raises ISO to keep your shutter speed at the set minimum. If the scene is very bright, it will automatically raise the shutter speed above your minimum to maintain proper exposure [03:23].

Tip 2: Mastering Outdoor Visibility

Using the rear LCD in bright daylight can be nearly impossible without the right display setting.

  • Sunny Weather Mode: This overrides standard brightness to make the screen much more visible in direct sunlight [04:44].
  • Location: Found in the Setup (Yellow Briefcase) tab under Monitor Brightness in both Menu 1.0 and 2.0 systems.
  • Usage: Select “Sunny Weather” to instantly boost the backlight for easier composition without needing to rely solely on the viewfinder [04:44].

Tip 3: Advanced Desktop Monitoring & Control

Sony has released a desktop version of their Monitor & Control app, allowing for professional-grade monitoring without expensive capture cards [05:19].

  • Core Capabilities: Unlike standard live streaming, this allows you to change settings (Aperture, ISO, Picture Profiles), view histograms, and trigger recording directly from your computer [05:35].
  • Multi-Camera Support: The app can monitor up to 20 Sony cameras simultaneously, making it ideal for podcasts, weddings, or church setups [06:14].
  • Free vs. Paid Versions:
    • Free: Includes basic recording triggers and setting adjustments; works on Desktop, iPhone, and iPad [07:20].
    • Paid: Unlocks 20-camera monitoring, higher-resolution previews, snapshots, and more presets [07:42].
  • Connection Tips:
    • Wireless: Connect the camera and computer to the same Wi-Fi (5GHz recommended) [06:44].
    • Wired (Recommended): Use a direct USB-C to USB-C cable for the most stable connection, or use a USB-C to Ethernet adapter for multi-cam setups [07:55].
  • Setup Instructions:
    1. Go to Network (Green Tab) → Access Point Set → Connect to your Wi-Fi [06:49].
    2. Ensure Wi-Fi Connect is ON.
    3. Find Remote Shoot Function, turn it ON, and keep the “Access Authentication” info open for the password [06:57].
    4. Open the app on your Mac and enter the credentials [07:09].
  • Compatibility Note: The desktop app is currently Mac-only and compatible with select newer Sony models (e.g., A7 IV, A7S III, A1, FX series) [08:32].

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Posted in Sony a7V| 14 Comments

Schneider Kreuznach × LK Samyang Interview With Kim Dubin Samyang’s Product and Planning Manager


Phototrend posted a lengthy interview with Kim Dubin Samyang’s product and planning manager at CP+2026. You can read the full interview on Phototrend or check out the translated, summarized interview below:

Strategic Overview & Development Philosophy

  • User-Driven Innovation: Samyang is using these 3D prototypes to gather feedback from users and media before finalizing production.
  • The “f/2” Standard: The company is exploring f/2 as the next performance standard for zoom lenses to differentiate itself from the saturated f/2.8 market.
  • New AF Technology: The manufacturer is moving toward a new linear Voice Coil Motor (VCM) for autofocus to improve video tracking and speed, replacing older stepper motors.
  • Optical Stabilization: Samyang is actively developing its own proprietary OIS system, which is currently being tested on 135mm f/1.8 prototypes.
  • Mount Strategy: While primarily focused on Sony FE, they are technically prepared to adapt designs like the 24-60mm to Canon RF and Nikon Z once licensing is secured.

Detailed Lens Prototypes

Samyang AF 20-50mm f/2 FE

  • Concept: Designed to provide a wider-than-average starting point (20mm) with a very bright f/2 aperture.
  • Physicality: Expected to be significantly larger and heavier than the current 24-60mm f/2.8 due to the fast aperture.
  • Timeline: Still in early development; launch not expected before 2028 or 2029 to avoid competing with their own recently released 24-60mm.

Samyang AF 28-85mm f/2-2.8 FE

  • Evolution: Originally envisioned with a constant f/2 aperture, but changed to a variable f/2-2.8 to keep the size manageable.
  • Features: Will not feature internal stabilization (unstabilized) and will be slightly larger than the 24-60mm f/2.8.
  • Market Position: Intended to compete with Tamron’s 28-75mm and Sigma’s 28-70mm f/2.8 zooms.
  • Timeline: Potential release in late 2027 or spring 2028 depending on user reception.

Samyang AF 28-135mm f/2.8 FE

  • Production Status: Reportedly already in production (first showcased as a prototype at IBC 2025).
  • Technology: Will feature the new linear VCM autofocus motor for superior video performance and fast-action tracking.
  • Versatility: Positioned as a more versatile “king of versatility” compared to competitors like the Sigma 28-105mm or Tamron 35-100mm.
  • Timeline: Planned for release in late 2026 at the earliest.

Samyang AF 300mm f/4 FE OIS

  • Key Innovation: Likely to be Samyang’s first lens with Optical Image Stabilization (OIS).
  • Workaround Feature: Samyang is considering an internal 1.4x teleconverter (converting it to a 420mm f/5.6) to bypass licensing restrictions that prevent them from selling external teleconverters.
  • Controls: The prototype shows numerous physical control switches on the lens barrel.

Samyang AF 200mm f/1.8 FE OIS

  • Performance: A high-end prime lens aimed at professional sports and portrait photographers.
  • Challenges: Samyang acknowledges that production will be very costly due to the complex optics and the new OIS system.
  • Market Goal: The objective is to demonstrate Samyang’s technical capabilities against established Japanese brands and emerging Chinese competitors.

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