Sony a7RVI, Sony a7V, and Sony FE 100mm f/2.8 Macro GM OSS Received 2026–2027 EISA Awards

By Louis Ferreira | Published: August 24, 2026


Sony A7RVI: B&H Photo / Amazon / Adorama

With this high resolution camera, professional photographers gain a highly capable tool that enables them to deliver their projects and assignments to the highest standard. When detail is paramount, a brand-new full-frame Exmor RS CMOS sensor delivers 66.8MP resolution. This is supported by the BIONZ XR2 processor with an integrated AI processing unit, which enables continuous shooting at 30 frames per second, 8K video, and dramatically improved subject recognition and tracking. The camera offers enhanced RAW formats, flexible focus area settings, excellent video functionality, a longer-lasting battery and two card slots, which accept both CFexpress Type A and UHS-II SD cards. Image quality is outstanding, with exceptionally wide dynamic range.


Sony a7V: B&H Photo / Amazon / Adorama

The Sony Alpha 7 V is a weather-sealed full-frame camera that’s suitable for virtually any application. It combines tried-and-tested features such as 5-axis image stabilisation with cutting edge photographic technology. Its partially stacked Exmor RS CMOS image sensor delivers 33 megapixels while enabling shooting at 30 frames per second to provide blackout free continuous shooting. It employs Sony’s latest BIONZ XR2 processor, with an integrated AI processing unit that supports autofocus with real-time subject recognition including human pose estimation. It’s also a very good video camera that’s capable of 4K recording at 60fps, or 120fps with a Super-35 crop. Whether in the studio or outdoors, the Sony Alpha 7 V is a reliable and high performance camera for discerning photographers.


Sony FE 100mm f/2.8 Macro GM: B&H Photo / Amazon / Adorama

The Sony FE 100mm F2.8 Macro GM OSS is a true gem, as it’s an almost perfect lens without any real weaknesses. The lens provides 1.4x magnification and is also compatible with teleconverters. Using a 2x teleconverter, magnification can be extended to 2.8x, allowing extremely small subjects to fill the frame. The lens also features weather sealing, fast autofocus powered by four XD Linear Motors, and improved image stabilisation that now works across five axes. With excellent sharpness from corner to corner, this is a lens that clearly deserves its premium ‘G Master’ designation.

via EISA

Posted in Sony a7, Sony a7IV, Sony a7RVI| Leave a comment

Significant Sony FX3A, FX30, FX6, FR7 Cinema Cameras Price Increase Announced in Japan

By Louis Ferreira | Published: August 23, 2026


Sony Japan announced a significant price increase for several cameras:

ModelProductOld PriceNew PriceIncrease% Increase
ILME-FX3AFX3A body¥581,900¥693,000¥111,10019.1%
ILME-FX6VFX6 body¥935,000¥1,045,000¥110,00011.8%
ILME-FX6VKFX6 + 24-105mm¥1,089,000¥1,215,500¥126,50011.6%
ILME-FR7FR7 PTZ cinema¥1,430,000¥1,622,500¥192,50013.5%
ILME-FR7KFR7 + 28-135mm¥1,727,000¥1,972,300¥245,30014.2%
ILME-FX30FX30 XLR handle¥352,000¥374,000¥22,0006.3%
ILME-FX30BFX30 body¥297,000¥319,000¥22,0007.4%

Notice Regarding Price Revision for Some Products
Thank you for your continued patronage of Sony products. Sony Marketing Inc. will revise the manufacturer’s shipping prices for some products sold in Japan, effective September 1, 2026. Due to the impact of the current external environment, including rising raw material costs and manufacturing/logistics costs, we will revise the shipping prices as follows. We will also revise the manufacturer’s suggested retail prices.

  • Date of revision of shipping price and suggested retail price: September 1, 2026
  • Target Categories: Cinema Line camera and professional camcorder products
  • Average price revision rate: Approximately 12% increase
  • Total affected products: 18 (7 cameras above + 11 memory cards)
  • Average increase across the priced products is reported at 12-14.5%

via Photorumors

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Meike Lens Roadmap: New Autofocus Zooms and Fast Primes Including An f/1.2 AF Lens

By Louis Ferreira | Published: August 22, 2026


Here is the full list of upcoming Meike lenses:

  • Meike AF 24-70mm f/2.8 full frame
  • Meike AF 65mm f/1.4 medium format
  • Meike AF 110mm f/1.8 medium format
  • Meike AF 50mm f/1.2 VCM full-frame ()
  • Meike AF 70-180mm f/2.8 full-frame
  • Meike AF 35mm f/1.4 MIX full-frame ()
  • Meike AF 100mm f/2.8 macro full-frame
  • Meike AF 85mm f/1.2 VCM full-frame

The above lenses will most likely be available for Sony E-mount.

Meike lenses can be found at B&H Photo and Amazon

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New TTArtisan AF 85mm f/1.8 Neo – A Very Affordable Portrait Lens

By Louis Ferreira | Published: August 21, 2026


TTArtisan AF 85mm f/1.8 Neo: B&H Photo / Amazon
TTArtisan AF 50mm f/1.8 Neo: B&H Photo / Amazon

TTArtisan AF 85mm f/1.8 Overview

The previously reported TTartisan AF 85mm f/1.8 Neo lens for Nikon E-mount is now officially announced. The Neo series focuses on lightweight, affordable autofocus lenses

Portrait-Ready Optics

  • 85mm telephoto focal length provides a classic perspective for pleasing portraits
  • Fast f/1.8 maximum aperture for beautiful background separation and low-light conditions
  • Two extra-low-dispersion and two high-index elements for optimal sharpness and detail
  • 9-blade diaphragm produces smooth, natural bokeh in out-of-focus areas
  • STM stepping motor produces fast, reliable autofocus performance

Simplified Design

  • Streamlined physical design ensures ease-of-use and keeps your focus on framing and composition
  • Reinforced fiberglass construction ensures durability while keeping weight low at 11.7 oz
  • 62mm front filter thread for the easy addition of desired filters
  • Full frame sensor coverage for Sony E-mount cameras
  • Separately available lens shells for personalized look and feel


 

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Sony FX5 Shipment Postponed Due To Production Issues In Japan

By Louis Ferreira | Published: August 20, 2026


Sony FX5:  B&H Photo / Amazon / Adorama

Notice of postponement of release for the professional camcorder “FX5” and related accessories.

Thank you for your continued patronage of Sony products.

Regarding the professional camcorder “FX5,” which was announced as having a release date of “August 21, 2026 (Friday)” in the press release on July 22, 2026 (Wednesday), we regret to inform you that the release will be postponed due to production issues. In addition, the release of related accessories “DVF-EL1,” “XLR-H2,” and “VMC-BNCU1” will also be postponed.
We will inform you of the new release dates as soon as they are confirmed.

We sincerely apologize for any inconvenience caused by this last-minute announcement.

[Target Products]

  • Professional camcorder “FX5”
  • OLED viewfinder “DVF-EL1”
  • XLR handle unit “XLR-H2”
  • Timecode adapter cable “VMC-BNCU1”

[Regarding the release date]
<As of July 22, 2026> Release date: August 21, 2026 (Friday) → Undecided *We will inform you again once it is confirmed.

via Sony

Posted in Press releases, Video| 3 Comments

Sony Semiconductor Solutions and TSMC Agreed to Establish Joint Venture for Next-Generation Image Sensors

By Louis Ferreira | Published: August 19, 2026

Sony Semiconductor Solutions and TSMC Agreed to Establish Joint Venture for Next-Generation Image Sensors

Sony Semiconductor Solutions Corporation (“Sony”) and Taiwan Semiconductor Manufacturing Company Limited (“TSMC”) (TWSE: 2330, NYSE: TSM) today announced the execution of a legally binding definitive agreement for the establishment of Advanced Vision Semiconductor Manufacturing Corporation as a joint venture (“JV”) in Koshi City, Kumamoto Prefecture, Japan. The JV will serve as a core hub for the development and manufacturing activities required for the volume production of image sensors for smartphones utilizing advanced manufacturing process technology. The JV is expected to commence volume production in 2029.

Sony will be the sole controlling shareholder and the JV is planned to operate as a consolidated subsidiary of Sony Group Corporation. The Representative Director of the JV is planned to be appointed by Sony.
Pursuant to the definitive agreement, Sony plans to contribute approximately 465 billion yen to the JV through a combination of cash contributions and the transfer of its assets* through a company split. TSMC plans to make cash contributions of approximately 282 billion yen. These capital contributions are expected to be made in phases based on market demand and other relevant business conditions. In addition to these capital contributions by Sony and TSMC, investments required to realize the production capacity planned by the JV are being considered on the premise that they would receive support from the Japanese government.

Under the strategic partnership, Sony intends to take a leading role in the development of core image sensor technologies, as well as product planning and product design. The JV plans to leverage TSMC’s advanced process technology and manufacturing expertise to drive development and manufacturing activities required for the volume production. Through this collaboration, the companies intend to accelerate the commercialization of image sensor products driven by customer needs while advancing technological innovation and strengthening manufacturing capacity.

The establishment of the JV and completion of the transaction are subject to the receipt of required regulatory approvals and the satisfaction of other customary closing conditions.

All other aspects of the partnership remain unchanged from the announcement by Sony and TSMC titled “Sony Semiconductor Solutions and TSMC Enter Preliminary Agreement for Next-Generation Image Sensor Strategic Partnership” issued on May 8, 2026.

* Sony’s newly constructed fab in Koshi City, Kumamoto Prefecture, Japan, in which Sony has already invested.

via TSMC

Posted in Press releases| 5 Comments