Sony RX10V Super-Zoom Coming July 9th, 2026


Sony is teasing the announcement of a new Sony RX10, which will likely be named the Sony RX10V.

  • Zeiss 24-600mm f/2.4-4 25x optical zoom lens
  • 20.1MP stacked 1-inch Exmor RS sensor
  • Same overall bridge camera form factor, build quality, EVF, and tilting screen
  • New image processor (likely BIONZ XR or similar)
  • NP-FZ100 battery
  • Modern connectivity (USB-C charging/port and updated Wi-Fi/Bluetooth)
  • Better overall performance
  • Price in the $1,899–$1,999 range

The Sony RX10IV was announced in 2017.

via Photorumors

Posted in Sony RX10, Sony RX10 V| 2 Comments

7Artisans AF 135mm f/1.8 Announced and Available

7Artisans AF 135mm f/1.8: B&H Photo

The 7Artisans AF 135mm f/1.8  is now announced and available via B&H Photo

Key Features

  • Full-Frame | f/1.8 to f/16
  • Standard Telephoto Prime
  • Minimum Focus Distance: 2.2′
  • 5 HR and 6 ED Elements
  • 16 Elements in 13 Groups
  • 12-Blade Diaphragm
  • AF/MF Mode Switch
  • Customizable Function Button
  • Filter Thread Diameter: 82mm
  • USB-C Port for Firmware Upgrades

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Posted in 3rd Party Lens| Tagged , | Leave a comment

New Megadap ETZ21 Pro+ Sony E-Mount Lens to Nikon Z-Mount Autofocus Adapter

The new Megadap ETZ21 Pro+ Sony E-Mount Lens to Nikon Z-Mount Autofocus Adapter is now available from B&H Photo.

  • Enhanced support for heavier lenses: improved structural design to handle bulkier cinema primes, zooms, or lenses with matte boxes or follow-focus rigs.
  • Locking mechanism: it provides a more secure mount to prevent unintended rotation or loosening during dynamic shooting.
  • Full autofocus, auto exposure, aperture control, IBIS communication, and EXIF data transfer (same electronic capabilities as the Pro+).

Here are some reels of the new adapter:

via NR

Posted in 3rd Party Lens, Accessories| 4 Comments

Tamron 50-130mm f/2.8 Inner Zoom Patent Spotted (P2026105742)


Tamron has recently filed a patent application in Japan (P2026105742) for an interesting new lens design: a 50-130mm f/2.8 zoom lens. What makes this patent particularly notable is that it outlines an inner zoom optical system.

Key Patent Details (P2026105742):

  • Applicant: Tamron Co., Ltd.
  • Filing Date: December 16, 2024
  • Publication Date: June 26, 2026
  • Purpose: The patent aims to achieve a zoom lens and imaging device that realize both miniaturization and high performance.

Example 1 Specifications:

  • Focal Length: 51.5100 – 130.9425mm
  • F-number (Aperture): 2.8840
  • Half Angle of View: 22.5646 – 8.9407 degrees

Analysis:
This design looks like a slightly longer alternative to the existing Tamron 35-100mm f/2.8 Di III VXD. However, the crucial difference is the zoom mechanism. The 35-100mm extends when zoomed, whereas this 50-130mm patent describes an internal zooming mechanism.

An internal zoom design is highly desirable for several reasons. It means the physical length of the lens barrel remains constant regardless of the focal length. This design choice often results in better weather sealing, reducing the likelihood of dust and moisture ingress compared to extending barrel designs. Furthermore, an internal zoom maintains a consistent center of gravity, which is a significant advantage when balancing the camera on a gimbal for video work.

While a 50-130mm f/2.8 would directly compete with Tamron’s own 35-100mm, the addition of an internal zoom could make it an appealing option for videographers and those who prioritize robust weather resistance.

As always with patents, there’s no guarantee this specific design will ever make it to market. However, it does provide an interesting glimpse into what Tamron is currently exploring in their R&D department.

Would you prefer the internal zoom of a 50-130mm or the slightly wider range of the 35-100mm? Let us know in the comments!

Tamron lenses can be found on B&H Photo and Amazon

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via j-platpat

Posted in 3rd Party Lens, Patents| Tagged | 3 Comments

Sirui and Songraw Are Teasing New Lenses

Sirui and Songraw are teasing new lenses in July for the Sony E mount.

  • Songraw AF 85mm f/1.2 “Youth Edition” lens (E/Z) on July 8th
  • New Sirui compact (“pocket”) telephoto lens on July 2nd

Sirui lenses can be found on Amazon and B&H Photo

Songraw lenses can be found on Amazon and B&H Photo

via Photorumors

Posted in 3rd Party Lens| 5 Comments

Sony Savings Sunday


Sony a7RV (Save $500):
B&H Photo / Amazon / Moment / Adorama
Sony a7RIV (Save $900):
B&H Photo / Amazon / Adorama
Sony a7IV (Save $500):
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Lenses
Sony FE 24-240mm f/3.5-6.3 OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 70-300mm f/4.5-5.6 G OSS Save $100:
B&H Photo / Amazon / Adorama

Sony FE 12-24mm f/2.8 GM Save $100:
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Sony FE 24-70mm f/2.8 GM Save $200:
B&H Photo / Amazon / Adorama
Sony FE 70-200mm f/2.8 Save $100:
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Sony FE 24-240mm f/3.5-6.3 OSS Save $100:
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Sony FE 70-300mm f/4.5-5.6 G OSS Save $100:
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Sony FE 100-400mm F4.5–5.6 GM OSS Save $100:
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Sony 24mm f/1.4 GM Save $100:
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Sony FE 24mm f/2.8 G Save $50:
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Sony FE 40mm f/2.5 G Save $50:
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Sony FE 50mm f/1.2 GM Save $100:
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Sony FE 50mm f/2.5 G Save $50:
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Sony FE 85mm F1.8 Save $50:
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Sony E 11mm f/1.8 Save $50:
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Sony E 15mm F1.4 G Save $100:
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Sony E 16-55mm F2.8 G Save $100:
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Sony E 35mm f/1.8 OSS Save $50:
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Sony E 70-350mm f/4.5-6.3 G OSS Save $100:
B&H Photo / Amazon / Adorama

Sony E PZ 10-20mm F4.0 G OSS Save $100:
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Sony E PZ 18-105mm f/4 G OSS Save $100:
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Samyang
Samyang AF 35-150mm f/2-2.8 Save $450:
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Samyang AF 85mm f/1.4 FE II Save $204.85:
B&H Photo

Samyang AF 135mm f/1.8 FE Save $100:
B&H Photo / Amazon / Adorama

Voigtlander
Voigtlander Heliar-Hyper Wide 10mm f/5.6 ASPH 
(Save $350):
B&H Photo / Amazon / Adorama
Voigtlander Super Wide-Heliar 15mm f/4.5 ASPH III (Save $250):
B&H Photo / Amazon / Adorama
Voigtlander Nokton 35mm f/1.4 FE (Save $200):
B&H Photo / Amazon / Adorama
Voigtlander Nokton 40mm f/1.2 FE (Save $350):
B&H Photo / Amazon / Adorama
Voigtlander Nokton 50mm f/1.2 FE (Save $200):
B&H Photo / Amazon / Adorama
Voigtlander MACRO APO-LANTHAR 65mm f/2 ASPH (Save $200):
B&H Photo / Amazon / Adorama

Sigma Lenses
Sigma 100-400mm f/5-6.3 DG DN OS Save $50:
B&H Photo / Amazon / Adorama
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $100:
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Sigma 28-45mm f/1.8 DG DN Art Save $75:
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Zeiss Batis and Loxia Savings:
Zeiss Batis 135mm Save $450:
B&H Photo / Amazon / Adorama
Zeiss Batis 25mm Save $350:
B&H Photo / Amazon / Adorama

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options



Apple M2 Ultra: B&H Photo / Amazon
Apple M3 Ultra: B&H Photo / Amazon
Apple M4: 
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New Apple M5: B&H Photo / Amazon
Apple Mac Pro:
 B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
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Posted in Deals| 2 Comments