New 7Artisans AF 40mm f/2.5 Now Available

By Louis Ferreira | Published: February 4, 2026


The 7Artisans AF 40mm f/2.5 was first shown at the NAB show last year, and it was expected to ship around January 27th. The lens is now available and in stock directly via Amazon.

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Sony a7SIII Firmware 5.0 Update Released

By Louis Ferreira | Published: February 3, 2026


Sony a7SIII: B&H Photo / Amazon / Moment / Adorama

ILCE-7SM3 System Software (Firmware) Update Ver. 5.00 Download Here

Benefits and Improvements

  • Adapts the display layout of shooting information for both horizontal and vertical viewing
  • Adds Spot: XL under Spot in the Focus Area menu
  • Adds Custom 1, Custom 2, and Custom 3 under Custom in the Focus Area menu
  • Adds Tracking: Spot XL, Tracking: Custom 1, Tracking: Custom 2, and Tracking: Custom 3 under Tracking in the Focus Area menu
  • Adds the option to enlarge the menu screen display
  • Allows the remaining capacity of both storage devices to be displayed during movie recording when using Simult. or Auto Switch Media (Relay Recording)
  • Adds support for USB streaming
    • When connecting to a device with a USB Type-C® port, please use a commercially available USB cable or a conversion adapter.
  • Supports the Write Digital Signature function for movies as part of Sony’s Camera Authenticity Solution
    • The timing for the provision of licenses (paid) to customers other than certain media outlets is yet to be determined.
    • Services may not be available in some countries or regions. For more information, please visit the Authenticity Catalog Page.
  • Supports Scan and Tag, Photo Cropping, and Volume Photography Commands under the Volume Photography License
    • Installation of a paid license is required for use.
    • Services may not be available in some countries or regions.
  • Fixes an issue where audio may still be recorded even when Audio Recording is set to Off
  • Improves the operational stability of the camera

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Godox V1 Mid 55W Announced

By Louis Ferreira | Published: February 2, 2026


Godox V1Mid: B&H Photo / Amazon

The Godox V1 Mid was launched overseas a few weeks ago and we had enough information to generate an AI press release for the lens at that time. Now the lens is available in the United States from B&H Photo and Amazon.

  • [Upgraded 24mm Optics vs Godox V1 Limit] Unlike the classic Godox V1 for Sony which is limited to 28mm, the upgraded Godox V1Mid features a wider 24mm optical start to eliminate vignetting on standard zoom lenses. The revolutionary 2-inch OLED Color Touch Screen brings Godox flash workflows a smartphone-like efficiency, allowing users of this flash for Sony to slide-adjust power instantly, offering a modern alternative to the traditional Godox V1 button interface.
  • [650+ Pops & USB-C Charging] Powering this V1 MID Godox speedlite is the new VB22 Li-ion Battery (7.2V/2200mAh). Through optimized energy management, it delivers 650+ full-power flashes, significantly outlasting the heavier Godox V1 Flash for Sony (480 pops). Featuring Direct USB-C Charging built into the battery cell, this Godox V1 MID eliminates the bulky charging dock required by Godox V1 owners, defining a new standard for travel lighting.
  • [Perfect-Balance for Sony Mirrorless Scenarios] Engineered specifically for the MI Shoe system, this Godox V1 MID for Sony fully supports TTL, High-Speed Sync (1/8000s), and TCM. Its lightweight 413g form factor creates the ultimate “On-the-Go” lighting setup for Sony A7C II, A7C R, A6700, ZV-E1, and A7 IV cameras. It solves the top-heavy imbalance often caused by the traditional Godox V1, reducing wrist fatigue during all-day shoots.
  • [Wireless Master for Godox V1 System] Built-in 2.4G Wireless X System allows this Godox V1 MID for Sony to function as a Master to control other Godox V1 or AD strobes, or as a Slave controlled by godox XPro-S, godox x3, godox x3 pro triggers. With stable 55Ws output and 1.7s recycling, the V1Mid balances portability with event-grade performance, making it the perfect lightweight companion to your existing godox AD200PRO II , Godox v1 pro, Godox v100, Godox V860 III, Godox V1 for Sony setup.
  • [Godox V1MID Magnetic-Ecosystem] The Godox V1MID retains the standard round head diameter of the Godox V1 flash, ensuring seamless compatibility with your existing AK-R1 accessories (Dome, Gels). Due to the ultra-compact V1 Mini body design, this godox flash DOES NOT FIT the older S2 Bracket. Please use the new Godox S3 Bracket. NOT COMPATIBLE with the ML-CS1625, AK-R22, or AK-R21, note that the AK-R1-Snoot requires a separate adapter ring.

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Sony Savings Sunday

By Louis Ferreira | Published: February 1, 2026


Sony a7RV (Save $700):
B&H Photo / Amazon / Moment / Adorama
Sony a7IV (Save $300):
B&H Photo / Amazon / Adorama

Tamron Lenses
Tamron 17-28mm f/2.8 Di III RXD FE Save $300:
B&H Photo /  Amazon / Adorama
Tamron 17-50mm f/4 Di III VXD Save $150:
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Save $100
B&H Photo / Amazon
Tamron 28-75mm f/2.8 Di III VXD G2 Save $200:
B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD Save $100
B&H Photo / Amazon
Tamron 35-150mm f/2-2.8 Di III VXD Save $100:
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III RXD FE G2 Save $100:
B&H Photo / Amazon / Adorama
Tamron 50-400mm f/4.5-6.3 Di III VC VXD Save $200
B&H Photo / Amazon
Tamron 150-500mm f/5-6.7 Di III VC VXD Save $200
B&H Photo / Amazon

Tamron 20mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama

Sigma Lenses
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $200:
B&H Photo / Amazon / Adorama

Flashes
Godox V1 (Save $60):
B&H Photo / Amazon / Adorama
Godox AD600Pro Witstro (Save $415):
B&H Photo / Amazon

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options


New Apple M2/M3 Ultra: B&H Photo / Amazon
New Apple M4: B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2025
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| 10 Comments

New SmallRig NP-FZ100 and NP-FW50

By Louis Ferreira | Published: January 31, 2026

SmallRig already made third-party batteries for Sony cameras that were Orange and Blue, but they just released some new black batteries with gold lettering. SmallRig updated the SmallRig NP-FZ100 and SmallRig NP-FW50. There are no other differences apparent at this time.

Posted in Accessories| 7 Comments

SongRAW AF 50mm f/1.2 and AF 85mm f/1.2

By Louis Ferreira | Published: January 30, 2026


SongRAW will be releasing the SongRAW AF 50mm f/1.2 and SongRAW AF 85mm f/1.2 as “youth edition” lenses. They will be inexpensive and lightweight, with some additional optimizations.

SongRAW lenses can be found on Amazon.

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via weibo

Posted in 3rd Party Lens| Tagged , , , , , , , , | 13 Comments