Laowa 4.5-10mm f/2.8 CF Zoom Fisheye Announced


Laowa 4.5-10mm f/2.8 CF Zoom Fisheye:
Venus Optics / B&H Photo / Amazon

The Laowa 4.5-10mm f/2.8 CF Zoom Fisheye is a compact parfocal zoom lens designed for creators who want to capture the world uniquely.

It transitions smoothly from a dramatic circular fisheye effect at 4.5mm to an immersive diagonal fisheye perspective at 10mm. This lens allows for both natural and experimental storytelling, offering an 180° ultra-wide field of view, a constant f/2.8 aperture, and close focusing capability, unlocking limitless possibilities for photography and video creation.

Whether you aim to exaggerate motion, amplify emotion, or capture the world through your imagination.

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Sony Won Camera Grand Prix 2026 Camera and Lens of The Year


Sony a7V: B&H Photo / Amazon / Adorama

Reasons for choice
The Sony α7 V achieves both advanced processing power and low power consumption thanks to its next-generation “BIONZ XR2” engine, which integrates an AI processing unit. Equipped with a partially stacked Exmor RS CMOS sensor, it boasts a wide dynamic range of up to approximately 16 stops and enables blackout-free continuous shooting at up to 30 frames per second in 14-bit RAW.

The real-time Recognition AF, inherited from the flagship model, boasts further improved tracking accuracy and reliability. Features such as 4K60p video recording with full-pixel readout and a highly versatile 4-axis multi-angle LCD monitor meet the diverse needs of creative professionals at a high level.

The α7 V overturned the conventional concept of a “basic model.” Its high level of perfection, which established a new standard for full-frame mirrorless cameras, received very high praise from the selection committee. We highly value the importance of providing cutting-edge technology to a wide range of users, and for this reason, we have selected this model as Camera of the Year for Camera GP 2026.


Sony FE 50-150mm f/2 GM: B&H Photo / Amazon / Adorama

Reasons for choice
The SONY FE 50-150mm F2 GM is the world’s first large-aperture zoom lens to achieve a constant F2 aperture across the entire zoom range from 50mm to 150mm. Its innovative optical design, effectively utilizing two ultra-high-precision aspherical XA lenses, delivers superior resolution comparable to prime lenses and a natural, soft bokeh. It also features excellent close-up shooting capabilities with a maximum magnification of 0.2x. All of this is condensed into a lightweight design of approximately 1,340g (excluding the tripod mount). It has been highly praised in professional settings where mobility is essential, such as portrait photography, weddings, indoor events, and sports. We have selected this model as the Lens of the Year for Camera GP 2026.

via cjpc

Posted in Press releases, Sony a7V| 2 Comments

Yongnuo 85mm f/1.4 and 35mm f/1.4 Announced Plus f/1.2 Coming Soon


Yongnuo released its new AF 85mm F1.4 and AF 35mm F1.4 full-frame AF lenses for E-mount. Yongnuo will also release an F1.2 full-frame autofocus lens in the second half of the year. It will be interesting to see how well they perform.

Yongnuo lenses can be found on Amazon and B&H Photo.

via weibo

Posted in 3rd Party Lens| 1 Comment

Sony a7V Firmware 2.00 Released


Sony a7V: B&H Photo / Amazon / Adorama

Sony a7V Benefits and Improvements Download Firmware 2.00 Here

Benefits and Improvements

  • Allows high-quality audio recording (96 kHz, 32-bit float) when the XLR-A4 adapter (sold separately) is attached to the Multi Interface Shoe
  • Adds support for the Preset Focusfunction with lenses that do not have power zoom
  • Supports displaying the focal length down to one decimal place
  • Allows simultaneous Deleteand Ratingof images recorded on both memory card slot 1 and slot 2
  • Allows the display of folder names and file names during playback
  • Allows you to cancel the scheduled transfer of selected images during FTP* transfer
    *FTP = File Transfer Protocol
  • Adds support for the following Transfer & Taggingsettings:
    • A setting to automatically schedule FTP transfer of protected still images from FTP Import
    • A setting to automatically schedule FTP transfer of protected still images and videos from FTP Upload Preset
    • A setting to automatically protect still images transferred via FTP from FTP Upload Preset
    • A setting for configuring the SFTP (Secure File Transfer Protocol) server
      • The latest version of the Transfer & Taggingsetting is necessary.
        Note:  The Transfer & Taggingsetting may not be available in some countries or regions.
  • Supports the Write Digital Signaturefunction for movies as part of Sony’s Camera Authenticity Solution
    • The timing for the provision of licenses (paid) to customers other than certain media outlets is yet to be determined.
    • Services may not be available in some countries or regions. For more information, please visit the Authenticity Catalog Page.
  • Supports Scan and TagPhoto Cropping, and Volume Photography Commandsunder the Volume Photography License
    • Installation of a paid license is required for use.
    • The license is scheduled to become available from late May 2026 onwards.
      Note:  Services may not be available in some countries or regions.
  • Ends support for updating the lens firmware via the menu using a memory card
    Note:  Please use the Windows/Mac OS software update tool to update the lens firmware.
  • Fixes an issue where recording may not be possible when shooting movies with the ECM-M1 (sold separately) attached
  • Improves the operational stability of the camera

Notes:

  • If you are using the Camera Remote SDK(Software Development Kit), please check the Camera Remote SDKwebsite for a list of supported devices, download instructions, and FAQs.
    Note:  The Camera Remote SDKmay be unavailable in some countries or regions.
  • Please refer to the Help Guidefor details on all updated functions.

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Posted in Firmware updates, Sony a7V| 5 Comments

Sony Savings Sunday


Sony a7RV (Save $900):
B&H Photo / Amazon / Moment / Adorama
Sony a7RIV (Save $900):
B&H Photo / Amazon / Adorama
Sony a7IV (Save $500):
B&H Photo / Amazon / Adorama

Lenses
Sony FE 24-240mm f/3.5-6.3 OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 70-300mm f/4.5-5.6 G OSS Save $100:
B&H Photo / Amazon / Adorama

Sony FE 12-24mm f/2.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-70mm f/2.8 GM Save $200:
B&H Photo / Amazon / Adorama
Sony FE 70-200mm f/2.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-240mm f/3.5-6.3 OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 70-300mm f/4.5-5.6 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 100-400mm F4.5–5.6 GM OSS Save $100:
B&H Photo / Amazon / Adorama

Sony 24mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24mm f/2.8 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 40mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/1.2 GM Save $100:
B&H Photo / Amazon /Adorama
Sony FE 50mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 85mm F1.8 Save $50:
B&H Photo / Amazon / Adorama

Sony E 11mm f/1.8 Save $50:
B&H Photo / Amazon / Adorama
Sony E 15mm F1.4 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 16-55mm F2.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 35mm f/1.8 OSS Save $50:
B&H Photo / Amazon / Adorama
Sony E 70-350mm f/4.5-6.3 G OSS Save $100:
B&H Photo / Amazon / Adorama

Sony E PZ 10-20mm F4.0 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony E PZ 18-105mm f/4 G OSS Save $100:
B&H Photo /Amazon/Adorama

Samyang
Samyang AF 35-150mm f/2-2.8 Save $300:
B&H Photo / Adorama
Samyang AF 85mm f/1.4 FE II Save $100:
B&H Photo

Samyang AF 135mm f/1.8 FE Save $200:
B&H Photo / Amazon / Adorama

Voigtlander
Voigtlander Heliar-Hyper Wide 10mm f/5.6 ASPH 
(Save $750):
B&H Photo / Amazon / Adorama
Voigtlander Super Wide-Heliar 15mm f/4.5 ASPH III (Save $250):
B&H Photo / Amazon / Adorama
Voigtlander Nokton 35mm f/1.4 FE (Save $200):
B&H Photo / Amazon / Adorama
Voigtlander Nokton 40mm f/1.2 FE (Save $350):
B&H Photo / Amazon / Adorama
Voigtlander Nokton 50mm f/1.2 FE (Save $200):
B&H Photo / Amazon / Adorama
Voigtlander MACRO APO-LANTHAR 65mm f/2 ASPH (Save $200):
B&H Photo / Amazon / Adorama
Voigtlander MACRO APO-LANTHAR 110mm f/2.5 (Save $300):
B&H Photo / Amazon / Adorama

Sigma Lenses
Sigma 100-400mm f/5-6.3 DG DN OS Save $50:
B&H Photo / Amazon / Adorama
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $100:
B&H Photo / Amazon / Adorama
Sigma 28-45mm f/1.8 DG DN Art Save $75:
B&H Photo / Amazon / Adorama

Zeiss Batis and Loxia Savings:
Zeiss Batis 135mm Save $120:
B&H Photo / Amazon / Adorama
Zeiss Batis 25mm Save $350:
B&H Photo / Amazon / Adorama
Zeiss Loxia 35mm Save $500:
B&H Photo / Amazon / Adorama


Tamron Lenses
Tamron 70-180mm f/2.8 Di III RXD FE G2 Save $100:
B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD Save $100
B&H Photo / Amazon
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Save $100
B&H Photo / Amazon
Tamron 50-400mm f/4.5-6.3 Di III VC VXD Save $100
B&H Photo / Amazon
Tamron 150-500mm f/5-6.7 Di III VC VXD Save $200
B&H Photo / Amazon

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options



Apple M2 Ultra: B&H Photo / Amazon
Apple M3 Ultra: B&H Photo / Amazon
Apple M4: 
B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
Apple Mac Pro:
 B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2025
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| 1 Comment

ZEISS Otus ML 35mm f/1.4 Now In Stock


ZEISS Otus ML 35mm f/1.4: B&H Photo / Amazon / Adorama

The ZEISS Otus ML 35mm f/1.4 was announced in February, but it is only just now in stock for E-mount at B&H Photo.

Posted in 3rd Party Lens| Tagged , , , | Leave a comment