Sony Savings Sunday


Sony a7RV (Save $900):
B&H Photo / Amazon / Moment / Adorama
Sony a7RIV (Save $900):
B&H Photo / Amazon / Adorama
Sony a7IV (Save $300):
B&H Photo / Amazon / Adorama
Sony a7CII (Save $200):
B&H Photo / Amazon / Moment / Adorama
Sony a7SIII (Save $300):
B&H Photo / Amazon / Moment / Adorama


Tamron Lenses
Tamron 70-180mm f/2.8 Di III RXD FE G2 Save $100:
B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD Save $100
B&H Photo / Amazon
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Save $100
B&H Photo / Amazon
Tamron 50-400mm f/4.5-6.3 Di III VC VXD Save $100
B&H Photo / Amazon
Tamron 150-500mm f/5-6.7 Di III VC VXD Save $200
B&H Photo / Amazon

Tamron 20mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama

Sigma Lenses
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $100:
B&H Photo / Amazon / Adorama

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options



Apple M2 Ultra: B&H Photo / Amazon
Apple M3 Ultra: B&H Photo / Amazon
Apple M4:
B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
Apple Mac Pro:
 B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2025
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| 11 Comments

LT: Sigma 35mm F1.2 DG II Art Review: Cons – Vignetting


Sigma 35mm F1.2 DG II | Art: B&H Photo / Amazon / Adorama

Lens Tips posted its full Sigma 35mm F1.2 DG II Art, which you can read here or check out the excerpt below:

Pros:

  • solid, weather-sealed casing,
  • excellent image quality in the frame centre,
  • good image quality on the edge of the APS-C sensor,
  • good image quality on the edge of full frame,
  • negligible longitudinal chromatic aberration,
  • low lateral chromatic aberration,
  • slight distortion,
  • good coma control,
  • very low astigmatism,
  • moderate vignetting on the APS-C sensor,
  • perfect correction of focus breathing,
  • silent, quick, and accurate autofocus.

Cons:

  • very high vignetting on full frame.

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Posted in 3rd Party Lens| Tagged , , | Leave a comment

CP+ 2026: Tamron’s Keiya Nishimura on the 35-100mm f/2.8, iOS Lens Utility, Chinese Competition, Canon RF Full-Frame, and 10 New Lenses for 2026


Tamron’s Keiya Nishimura (Product Development) was interviewed by Phototrend at CP+ 2026. You can find a translated summary of the entire interview below or check out the French interview here.

1. The New 35-100mm f/2.8 Di III VXD: Design & Philosophy

  • Achieving Compactness at f/2.8: The 35-100mm f/2.8 weighs just 565g with a constant f/2.8 aperture. Tamron achieved this through extensive simulations and over ten design iterations, optimising glass selection and group distribution — particularly through the use of GM (glass-moulded) aspherical elements.
  • A Different Purpose Than the 35-150mm: Although both lenses share a portrait-zoom concept, they serve different use cases. The 35-150mm f/2-2.8 prioritises maximum versatility and image quality, while the new 35-100mm is designed around mobility and everyday usability for travel and reportage.
  • Ideal Pairing with the 20-40mm f/2.8: Tamron positions the 35-100mm as the perfect companion to the compact 20-40mm f/2.8 Di III VXD, creating a lightweight and high-performance two-lens kit.
  • A Possible 35-150mm G2? If Tamron decides to develop a second-generation 35-150mm, it would certainly be more compact — but it could never be as small as the 35-100mm due to technical constraints.

2. Tamron Lens Utility (TLU) & Tamron Link: iOS at Last

  • iOS Support Finally Here: By solving the long-standing iOS compatibility challenge with the new Tamron Link wireless system, Tamron can now bring the Lens Utility to a much wider audience and continue expanding its feature set.
  • Video-Centric Pro Features in v5.0: The latest update introduces advanced video tools including IRIS markers, Ring Stopper, and Focus Time Lapse. While aimed at advanced users, the update also includes beginner-friendly functions.
  • Modest Adoption, But Big Ambitions: Current user numbers remain modest, but Tamron sees enormous potential in the video market. The Tamron Link system offers unique value that no other lens manufacturer currently provides.
  • Future Vision: Tamron plans to continuously enrich the TLU so that it becomes a decisive factor in the lens purchase decision — going beyond just optics and mechanics.
  • Compatibility Note: All Tamron lenses with a USB-C port are compatible with Tamron Link, except the 28-75mm f/2.8 G2 (Z-mount) and the 35-150mm f/2-2.8 (E-mount). Firmware updates for these two lenses are expected in Spring 2026.

3. Chinese Competition: Viltrox, 7Artisans, TTArtisan

  • Zoom Focus as a Strategic Choice: Tamron’s current priority is compact zooms, where they believe they excel. They have not abandoned the prime lens market, but recognise it is already saturated and must carefully allocate R&D resources.
  • Impressed by Chinese Competitors: Nishimura acknowledged that emerging Chinese manufacturers like Viltrox are genuinely impressive — not just for their aggressive pricing, but for their performance and rapid development cycles.
  • Expecting Zooms from Chinese Brands: While Chinese competitors currently focus on prime lenses, Tamron expects them to expand into zooms. Tamron plans to leverage decades of accumulated expertise to respond with products that inspire enthusiasm.

4. Canon RF Full-Frame: Status Unknown

  • APS-C Only for Now: Tamron has launched two Canon RF-mount lenses, but both are APS-C only (the 11-20mm f/2.8 and the 18-300mm f/3.5-6.3).
  • Full-Frame RF Under Consideration: Nishimura could not disclose specific plans for full-frame RF lenses but acknowledged strong demand and confirmed Tamron is studying the feasibility of new projects.

5. Product Roadmap: 10 Launches Planned for Fiscal 2026

  • Aggressive Launch Calendar: Tamron plans 10 product launches for fiscal year 2026 — nearly double the six launched in 2025.
  • Filling Gaps in the Lineup: The roadmap is aimed at addressing segments where Tamron is currently absent. Full-frame remains the core focus, but APS-C remains a priority as it continues to be a dynamic market.
  • No Public Roadmaps — By Design: Unlike some competitors, Tamron deliberately avoids publishing lens roadmaps because their products are designed to be unique and surprising at launch. Nishimura pointed out that Tamron has historically been a pioneer — citing the original compact 28-200mm all-in-one zoom in 1992 — and that competitors typically follow Tamron’s innovations.

6. Optical Technology & Computational Corrections

  • Next-Gen R&D on All Fronts: Tamron’s R&D teams are working on breakthrough technologies across optics, mechanics, and electronics, including innovations that will speed up the development process itself.
  • TLU as a Technology Platform: Future innovations will extend beyond glass and mechanics, with additional capabilities channelled through the Tamron Lens Utility software.
  • Balanced Approach to Digital Corrections: Tamron integrates digital corrections (distortion, vignetting, chromatic aberration) throughout the design process. This helps keep lenses compact and lightweight. However, certain optical aberrations — axial chromatic aberration and coma — cannot be fully corrected digitally and must be addressed through optical design.
  • Bodies Getting Smarter Helps Lenses Get Smaller: As camera body processing power improves, more aberrations can be handled digitally, allowing Tamron to remove optical elements and produce even more compact lens designs.
  • 28-70mm f/2 Patent: A recent patent revealed a compact 28-70mm f/2 zoom. Nishimura declined to comment on whether it is in active development, but stated that Tamron continuously evolves its roadmap based on market feedback.

7. Third-Party Limitations & Body Compatibility

  • Burst Rate Restrictions: Some features, such as the 120fps burst mode on Sony E-mount bodies, remain unavailable with Tamron lenses. Nishimura stated only that Tamron makes the most of the capabilities that camera manufacturers make available to them.

8. Sales Performance by Mount

  • Sony E-Mount Leads: Sony E-mount products remain Tamron’s best sellers and primary revenue driver.
  • Nikon Z Growing Fast: Nikon Z-mount is growing rapidly and Tamron must keep pace with that momentum.
  • Best-Seller on Z-Mount: The 28-75mm f/2.8 Di III VXD G2 is Tamron’s top seller in Nikon Z-mount, with telephoto lenses also performing well in certain markets.
  • Competitive Landscape Matters Most: More than user demographics, Nishimura believes it is the presence and availability of competing lenses on each mount that most influences Tamron’s sales performance.
  • Fujifilm and Canon Not Neglected: Although Sony E and Nikon Z take priority, Tamron confirmed it cannot afford to ignore Fujifilm X-mount and Canon RF.

9. Market Outlook: Maturity and Opportunity

  • Mirrorless Lens Market Maturing: Tamron recognises that the interchangeable lens market for mirrorless is reaching maturity, with volumes up only 3% in 2025 and value roughly flat.
  • Growth Through Innovation: Tamron believes significant growth opportunities remain for manufacturers who can address emerging needs — hybrid photo/video use cases, the demand for lighter gear, and new forms of creative expression.
  • User-Centric Development: Tamron emphasises that it is constantly listening to users rather than simply producing standard focal lengths, which is why it develops unique optics and features.

10. The CP+ Booth: “Back to the Future” and 75 Years of Tamron

  • Annual Booth Design Contest: Tamron runs a competition each year to select the best partner agency for its CP+ booth design. This year’s agency had direct contacts with Universal Studios, resulting in the “Back to the Future” theme — following last year’s Godzilla collaboration.
  • The Meaning Behind the Theme: 2026 marks Tamron’s 75th anniversary. The “Back to the Future” concept reflects the company’s slogan — “Focus on the Future” — looking back on 75 years of history while keeping its eyes firmly on what lies ahead.

Tamron lenses can be purchased from B&H Photo and Amazon.

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Posted in Sony Interview| Tagged | 2 Comments

STARVIS 3: Sony Semiconductor Solutions to Release 4K Image Sensor for Security Cameras with the Industry’s Smallest 1.45 µm LOFIC Pixels


Sony Semiconductor Solutions to Release
4K Image Sensor for Security Cameras with the Industry’s Smallest 1.45 µm LOFIC Pixels
Contributing to improved recognition precision with high image quality in high-contrast environments and dark scenes
Sony Semiconductor Solutions Corporation

Atsugi, Japan — Sony Semiconductor Solutions Corporation (Sony) today announced the upcoming release of the IMX908, a 4K CMOS image sensor for security cameras with the industry’s smallest*1 1.45 µm LOFIC*2 pixels.

The new sensor uses the newly developed LOFIC pixels to achieve 96 dB high dynamic range imaging at 4K resolution with a single exposure. Building on this, improved low-light performance delivers high-quality imaging with reduced highlight blowout, loss of shadow detail, and noise in both high contrast environments and dark locations compared to conventional products.

The new sensor will expand Sony’s lineup of products with both high-resolution and high dynamic range for security camera applications, which require high-precision image recognition in a wide range of indoor and outdoor environments, thereby contributing to a safer and more secure society.

*1  Among CMOS image sensors for security camera applications. According to Sony research (as of announcement on March 17, 2026).
*2  Lateral overflow integration capacitor (LOFIC).

IMX908 CMOS image sensor

Model nameSample shipment date (planned)

IMX908 1/2.8-type (6.42 mm diagonal)
8.4-effective-megapixel*3 CMOS image sensor

End of March 2026

*3  Based on the image sensor effective pixel specification method.

Security cameras have been widely used not just for security surveillance, but also in broad applications including monitoring public spaces such as urban areas and other facilities. As AI-based image recognition becomes a standard feature in cameras, the demand for image sensors that can provide stable and high-quality imaging in conditions from bright to dark continues to grow.

The IMX908 employs STARVIS 3™, Sony’s proprietary LOFIC pixel technology developed for security cameras. It enables nearly 20x the amount of saturated charge as conventional products*4 and delivers an approximately 27% improvement*4 in low-light performance,*5 which makes for a dynamic range of 96 dB. Not using multiple exposures, the more common method for HDR imaging, this sensor also provides high dynamic range imaging with a single exposure to deliver high-definition images with fewer artifacts,*6 even of scenes with moving subjects. Furthermore, Sony’s original pixel design has enabled all these features to be provided at the industry’s smallest*1 LOFIC pixel size of 1.45 µm. By offering higher-quality 4K imaging even in high-contrast scenes and dark environments, the new product will contribute to improved recognition accuracy and multifunctionality in security cameras.

*4  Compared to the IMX778 1/2.8-type, 8.45-effective-megapixel image sensor for security cameras.
*5  Based on SNR1s, Sony’s proprietary low light image quality index for security camera CMOS image sensors.
*6  Visual anomalies (e.g., unintended patterns and shifted colors) resulting from image processing that were not present in the original scene.

Main Features
■ Compact design and 4K resolution thanks to the industry’s smallest*1 1.45 µm LOFIC pixels
The new sensor is equipped with newly developed LOFIC pixels. The LOFIC structure offers more efficient charge accumulation and voltage conversion than conventional products, contributing to increased sensor saturation charge and improved low-light performance. The structure also enables the industry’s smallest*1 1.45 µm single pixels, delivering 4K resolution imaging on a compact 1/2.8-type sensor.

■ High image quality in high-contrast environments and dark locations made possible by a high dynamic range of 96 dB
By expanding the amount of saturated charge to nearly 20x that of conventional products,*4 the new sensor can accumulate more charge, enabling reduced highlight blowout when shooting under strong light sources. It can also convert voltage from less light, with an approximately 27% improvement in low-light performance*5 compared to conventional, *4 reducing loss of shadow details and suppressing noise when shooting in dark locations. These improvements expand the single exposure dynamic range to 96 dB, enabling high-quality and high-sensitivity imaging even in high-contrast and dark environments.

■ High-definition imaging with fewer artifacts thanks to the single exposure method
The new sensor achieves a high dynamic range with the single exposure method. Unlike the multiple exposure method, which composites multiple images captured at different exposure settings, the single exposure method reduces artifacts and supports high‑speed output. This results in stable, high-definition imaging with less outline and color shifting, which tend to hinder AI image recognition, thereby contributing to improved recognition accuracy, even of moving subjects. This product can also support output image data generated with different conversion efficiency levels, offering more flexible options in camera design.

Key Specifications
Model name

IMX908-AQR1

Image size

Diagonal 6.42 mm (1/2.8 type)

Effective pixels

3,856 (H) × 2,180 (V)
Approx. 8.4 megapixels

Unit cell size

1.45 μm (H) × 1.45 μm (V)

Frame rate

10bit: 90 fps
12bit: 60 fps

Input drive frequency

24 / 27 / 37.125 / 72 / 74.25 MHz

Power supply

1.1 / 1.8 / 3.3 V

HDR support functions

Clear HDR*7 (30 fps, 16 bit)
Clear HDR3*7 (30 fps, 16 bit)
Hybrid HDR3*7 (30 fps, 12 bit)
DOL/12 bit 2F 30 fps
DOL/10 bit 3F 30 fps

SNR1s

0.53 lx

Dynamic range

96 dB (Clear HDR3)

Output interface

MIPI D-PHY 2 / 4 Lane

Color filter

Bayer

Package

Ceramic LGA AR coating
Size 12.0 ㎜ (H) × 9.3 ㎜ (V)

*7 Uses internal compositing.

Note: STARVIS, STARVIS 3, and their logos are the registered trademarks or trademarks of Sony Group Corporation or its affiliated companies.

Posted in Press releases| Tagged | 20 Comments

Viltrox 50mm Pro/85mm II FE Firmware 1.20/1.31 Updates Released


AF 50/1.4 Pro FE V1.20 Download Here

Firmware update instructions:
1. Optimized the AF stability of the lens.
2. Fixed known issues.

Viltrox AF 85/1.8 FE Mark II V1.31 Download Here

Firmware update instructions:
1. Fixed an issue with abnormal vignetting on some camera models.

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Viltrox 50mm f/1.4 Pro: B&H Photo / Amazon
VILTROX 85mm f/1.8 II: B&H Photo / Amazon

Posted in 3rd Party Lens, Firmware updates| Leave a comment

Venus Optics Is Teasing A New Laowa Wide-Angle Zoom AF Lens

Venus Optics posted a survey a few days ago, allowing people to vote for their preferred wide-angle AF zoom lens. I translated the survey, so the dollar amounts are likely Yuan. This was followed by a teaser image below showing an aperture ring, zoom ring, and focusing ring. The lens looks like a wide-angle zoom AF lens for E-mount that might cover 12-20mm at f/2.8, and the lens is expected in late April or May.

via Photorumors

Posted in 3rd Party Lens| Tagged , , | 13 Comments