Sony Photography News and Rumors

Profoto Pro-11: B&H Photo / Amazon / Adorama

• 2400Ws from 2 Outlets, 11 Stop Range
• Smartphone Connectivity, HSS
• Smartphone Wireless Control and Updates
• Optional Nikon, Canon, Sony Fuji Remotes
• Flash Durations as Short as 1/80,000 sec
• Recycling: 0.02-0.7 sec
• Uses Modeling Lamps up to 500W
• AirTTL Integrated with B1, B2, and D2

Profoto Pro-11 – The ultimate flash
Profoto adds AirX connectivity to their flagship flash. The latest evolution of Profoto’s top of the line flash generator is the addition of AirX connectivity. “This really is a breakthrough,” enthuses Göran Maren, Product Manager at Profoto. “With AirX inside, we’ve ensured the Pro-11 will offer the latest and best user experience for years to come. We are making it future proof”.

Profoto adds AirX connectivity to their flagship flash.
The latest evolution of Profoto’s top of the line flash generator is the addition of AirX connectivity. “This really is a breakthrough,” enthuses Göran Maren, Product Manager at Profoto. “With AirX inside, we’ve ensured the Pro-11 will oer the latest and best user experience for years to come. We are making it future proof”.

Profoto had previously introduced AirX for their A10 and B10 lights, at the time focusing on the ability to connect and use the flash with smartphone cameras.

“With AirX you can do this with Pro-11 too,” says Göran. “But for the most part, we are not adding AirX as a feature for today – we are adding it as a cornerstone for connectivity that will grow over time.” Göran continues, “The connectivity between cameras, lights and apps will define how professional images will be created going forward. With AirX inside, we’re ensuring that we can maintain seamless compatibility and connectivity with both current and future devices. Whatever comes down the line, the Pro-11 will compliment it perfectly – ever-broadening your access to the Profoto ecosystem today and tomorrow, so the potential is enormous.”

When shooting with the Pro-11, one instant benefit of having AirX inside becomes clear. The smartphone app control simplifies workflow for photographers and assistants by mirroring all the flash settings in the app. “It is so easy, it’s like the Pro-11 comes to you, instead of you having to go to it”, remarked a photographer’s assistant who experienced the Pro-11 in action at a recent shoot.

Should you prefer to adjust directly on the flash, you’ll notice a new brighter high-resolution display with an emphasis on simplicity. The Pro-11 might be top of the range, but it’s just as intuitive and easy to use as any other flash in the Profoto family.

“Beyond the added AirX connectivity,” adds Göran Maren, “Pro-11 remains the powerful workhorse that’s lightning fast and utterly reliable – everything you´d expect from Profoto’s flagship”.

Record-breaking flash durations of up to 1/80,000 of a second lets you freeze any action and recycling is so fast that you can even set the fastest cameras on motor drive and let the flash follow. You’ll never miss a shot.

All of this comes in our most durable and rugged package yet; tested to extremes. It looks tough, and it is tough – more than ready to meet the most arduous challenges of any high-end studio shooting.

“Could the Profoto Pro-11 be the ultimate studio flash?” Asks Göran. “We’d like to think so.”