Sony 2021 CES Press Conference Scheduled For January 11th 5:00EST

By Louis Ferreira | Published: December 10, 2020


SAN DIEGO, Dec. 9, 2020 – Sony, heading into its landmark 50th year as an exhibitor at the Consumer Electronics Show (CES), today announced its robust participation in the upcoming 2021 event. The company will showcase its innovations at this year’s groundbreaking digital-only event, to be held January 11-14, 2021.

Sony will take the main (virtual) stage and invites CES 2021 registered media to join the live press conference. Any member of the public can also view Sony’s live press conference on Sony’s digital event platform. Members of the media can access and download the company’s CES-related resources and materials on both Sony and CTA’s Digital platforms.

Press Conference details:

WHAT: 

Sony Digital Press Event at CES 2021

WHEN:

Monday, January 11th, 5:00 – 5:30 p.m. Eastern Standard Time (U.S.)

WHO: 

Sony Corporation Executives

WHERE: 

Details will be released for registered CES attendees soon; interested members of the public will also be able to watch the live press conference and all can review Sony’s latest resources and materials on the company’s standalone event platform, which will debut shortly.

via Photorumors

Posted in Press releases| Tagged , , , | Leave a comment

Lightroom and Camera Raw Now Native on Apple M1

By Louis Ferreira | Published: December 10, 2020


Long time readers of the site know I am not a fan of Adobe, but they are transitioning to the new Apple M1 very quickly. Apple’s new processor is shockingly fast and it is unfortunate that it is only available in 13″ Laptops and the Mac Mini for the time being. This is an especially big deal for photographers because the Apple M1 allows a $1,000 laptop to perform at the level of the $15k Mac Pro for tasks like photo editing, even while running non-native applications through Rosetta 2.

I was one of the many naysayers that thought Apple couldn’t pull off the transition to ARM-based Apple Silicon smoothly and I couldn’t be happier that they seem to have proven me very wrong. Competition is good for consumers and the Apple M1 has lit a fire under Intel and AMD’s butt that hasn’t been there since the Cyrix days when their processor was far superior for some tasks. I just hope Apple doesn’t run into the limitations that Cyrix did, but I digress. If you want to get more technical we can do so in the comments, but I personally have a loaded Apple M1 on order and I’m excited for an Apple Silicon-based Mac Pro in the future because they might actually be worth $15k.

Adobe rapidly supporting Apple’s new platform is huge for creators. It should give Apple users a big leg up on Windows because there is nothing in the pipeline from Intel or AMD to challenge the M1’s level of performance per watt.

Press Release
Today we’ve released updates for Camera Raw and Lightroom Classic as well as Lightroom for Windows, Mac, Android, ChromeOS, iOS, and iPadOS. In addition to supporting the latest cameras and lenses, Lightroom is now a native Apple M1 and Win Arm app.

Lightroom as a native Apple M1 and Win Arm app
I’m excited to announce that the latest version of Adobe Lightroom is now a native app for both Apple M1 and Windows Arm platforms.

We rebuilt Lightroom to take advantage of the newest performance and power efficiency benefits of the Apple M1 and Qualcomm Snapdragon (for Windows 10) processors. Read More »

Posted in Software| Tagged , , , , , , | Leave a comment

Sony a7SIII Added to DPR Studio Scene and Compared to a7RIV

By Louis Ferreira | Published: December 9, 2020


DPR added the Sony a7SIII to its studio comparison tool the other day. The results are certainly not what I would expect to see since the Sony a7RIV seems to control noise better or as well as the a7SIII at 102,400 in some parts of the studio scene. There are certainly other parts where the a7RIV losses a lot of detail and the a7SIII shines, but the a7RIV compares shockingly well in my option. You can see for yourself here.

Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube

Plus our owners’ groups
Sony a9 Owners Group
Sony a7 Owners Group

Sony a7SIII: B&H Photo / Amazon / Moment / Adorama
Atomos NINJA V: B&H Photo / Amazon / Adorama

Sony a7RIV: B&H Photo / Amazon / Adorama

Posted in Sony a7RIV, Sony a7SIII| Leave a comment

Sony’s Unreleased ECM-W2BT Wireless Mic Registration

By Louis Ferreira | Published: December 8, 2020


Nokishita spotted the Sony ECM-W2BT registered at Bluetooth.com

Sony’s unreleased wireless microphone “ECM-W2BT” has been registered with an overseas certification body. Compatible with Bluetooth 5.0.

Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube

Plus our owners’ groups
Sony a9 Owners Group
Sony a7 Owners Group

via Nokishita

Posted in Patents| Tagged , | Leave a comment

New Sony Camera SDK Announced

By Louis Ferreira | Published: December 8, 2020


Sony Announces New Camera Software Development Kit (SDK), App Library & Support For E-Commerce Sector
Sony has announced a new camera automation software development kit (SDK) created to streamline imaging for product photographers. It’s especially useful for large e-commerce businesses, allowing them to simplify, speed up and standardize product photography.

The new SDK enables virtually every facet of the camera and lens to be controlled and automated, including the white balance, resolution, image compression, zoom, focus and video triggering.

Several new features have a specific focus on the e-commerce sector. The addition of multi-camera operation allows product photographers to precisely control the triggering of all cameras, allowing products to be captured from multiple angles and packshot shooting. The new SDK is also compatible with macOS, the operating system most-used by product photographers. It is also available for Windows and Linux.

The SDK will support the Sony α9 II, Sony α7R IV, α7S III and Sony α7C camera bodies.

Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube

Plus our owners’ groups
Sony a9 Owners Group
Sony a7 Owners Group

Posted in Sony a7C, Sony a7RIV, Sony a7SIII, Sony a9II| Tagged , , , | Leave a comment

Notice and Apology For Supply of Digital Imaging Products

By Louis Ferreira | Published: December 7, 2020


Notice and apology for supply of digital imaging products
Thank you for your continued patronage of Sony products.

In the digital imaging category (Cyber-shot, α, Handycam, Action cam), it is expected that some models will not be able to supply enough to meet the demand due to the problem of parts supply, so it will take a while until the product is delivered. It may take some time.

[Products that take time to deliver]
-Digital SLR cameras: α6100 series

In addition, for certain models with tight supply, we have decided to suspend the acceptance of orders from distributors to us and the acceptance of orders from customers at Sony stores after December 3, 2020. It was. Regarding the resumption of order acceptance, we will consider while observing the status of parts supply and will inform you separately on the product information page.

[Products subject to order suspension]
・ Digital video camera: FDR-AX45, HDR-CX680
・ Action cam: FDR-X3000 / X3000R, HDR-AS300 / AS300R
・ Digital still camera: DSC-RX0M2

We deeply apologize for any inconvenience caused to our customers.

that’s all

This is probably the result of the fire we reported, which you can read about here.

Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube

Plus our owners’ groups
Sony a9 Owners Group
Sony a7 Owners Group

Posted in Press releases| Leave a comment