Save $500 on Sony Xperia Pro 5G


Sony has a $500 rebate for the Sony Xperia Pro 5G that you can download here, but it is valid for purchase from any certified retailer. The Sony Xperia Pro 5G is currently available from B&H PhotoAmazon / Adorama

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Capture One and Luminar Finally Add Apple M1 Support


I’m a big fan of the Apple M1 and I have loved my M1 MBP since purchasing it a few months ago, but I have run into a bit of a wall with only 16GB of ram that I’m hopeful native applications will solve because I doubt I will be able to build a 128GB configuration anytime soon. To be clear I am only running into this wall with non-native apps when dealing with several hundred gigabytes of data, but my Intel Macs don’t have an issue juggling the files and cache with 32 to 128GB of ram, which is probably because the apps are optimized to use cache right.

With Capture One and Luminar now supporting the Apple M1 natively Lightroom Classic seems like the only mainstream application left to be updated that most photographers use. Luminar AI is also adding lots of useful features that are worth checking out. Almost everything is faster on an Apple M1 computer and I rarely have to plug it in with a single charge lasting for up to two days sometimes!

Capture One still has some discounts if you are interested, but hopefully, you grabbed the larger discount the other day for the full version of Capture One Pro. If Luminar is more your speed you can save by using our discount code FUJIADDICT directly.

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Sony FE 50mm f/1.2 GM In Stock Don’t Miss Out


The Sony FE 50mm f/1.2 GM has been hard to find since launch and they are in stock at Amazon, but will likely sell out shortly so don’t miss out.

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Venus Optic Laowa 65mm f/2.8 2x Macro Discounted


You can currently save $50 on a very affordable high quality 2x macro lens for E-mount on B&H Photo

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New WANDRD ROAM Sling


The WANDRD ROAM Sling is a beautiful and innovative camera-slash-everyday bag built for those that want their cake and want to eat it too.

Orem, UT (May 25, 2021) —  On Kickstarter today, WANDRD releases the ROAM Sling and patent-pending Laptop Carry — the perfect camera solution and everyday carry for Sling devotees.

After high demand, diligent designing, and field testing, the ROAM Sling is available in three sizes: 3L, 6L, and 9L, along with an add-on patent-pending laptop carry available in 13” and 16”.

“It may look small, but this baby can carry everything you need for a full day of shooting, working, snacking, and all around butt-kicking,” says Ryan Cope, WANDRD co-founder and head of marketing. ‘Oh yeah, and it can also fit a 16″ laptop. Show us another sling that can do that…We’ll wait.”

With WANDRD’S key focuses always in mind — comfort, access and versatility — the feature-packed ROAM Sling is more comfortable than anything else out there, has a wide opening for easy access, comes with removable dividers, and features an expandable water bottle/tripod pocket with secure and easy access.

Moreover the 6L and 9L ROAM Slings include a patent-pending design allowing one to carry a laptop right on the Sling. More than your average laptop case carry. Heck, it’s more than your above-average laptop case. This baby transforms into an ergonomic stand, is built to withstand all your “oh shit” moments, and quickly integrates with the WANDRD 6L and 9L Sling, Carry Strap and Tech Bags to create a minimal carry solution.

Support WANDRD today on Kickstarter

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Sony Corporate Strategy Meeting FY2021


Sony Corporate Strategy Meeting FY2021
Leveraging the Sony Group’s Diverse Strengths Around the Axis of its Purpose, to Achieve Value Creation from a Long-term View, and the Evolution and Growth of its Business

Tokyo, Japan – Sony Group Corporation (“Sony” or the “Company”) today held its Corporate Strategy Meeting for the fiscal year ending March 31, 2022 (FY2021).

Focusing on the keywords of creativity, technology and the world (community), Chairman, President and CEO Kenichiro Yoshida presented Sony’s corporate strategy from a long-term view as a creative entertainment company with a solid foundation of technology, around the axis of its Purpose (or reason for being) to “fill the world with emotion (or Kando) through the power of creativity and technology,” which he established as part of Sony’s corporate culture following his appointment as CEO three years ago.

He stated that in order to deliver Kando to even more users through the content that Sony creates together with creators, Sony plans to further strengthen its partnerships in the area of DTC (Direct-to-Consumer) services, and accelerate its initiatives and investments, particularly in the mobile and social spaces, with the aim of expanding the number of people around the world directly connected to the Sony Group due to their desire to consume entertainment from the current number of approximately 160 million to 1 billion people.

As part of these efforts, Jim Ryan, President and CEO of Sony Interactive Entertainment (“SIE”) stated that, “through investments in IP, group collaboration within Sony, and investment in social and mobile, we are excited for the opportunity to continue to expand our community.”

Sony plans to continue to leverage the Group’s diverse strengths around the axis of its Purpose, in order to create new value for creators and users from a long-term view, and drive the further evolution and growth of its business.

Highlights from the presentation are below. For further details, please refer to the speech materials, presentation slides and archived webcast from the event, which will be available on Sony’s corporate website. Read More »

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