Author Archives: Louis Ferreira

Hasselblad X1D II 50C Announced With Updated Processor – Finally Worth Owning?

Hasselblad is doubling down on the 50MP 44 x 33mm sensor made by Sony with the announcement of the Hasselblad X1D II 50C. The new X1D is at a more attractive price point than ever, but its mandatory leaf shutter glass made’s it an expensive system to get into. Fujifilm and Hasselblad have been battling […]

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Nikon Wants To Challenge The Sony a9

Nikon Rumors is reporting that Nikon has expressed interest in challenging the Sony a9 with a new mirrorless camera that is equivalent to the D5. This is likely why Sony will refresh the Sony a9 sooner rather than later with an even more impressive Sony a9II. I highly doubt that Nikon will manage to match […]

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Sony vs Fujifilm Color Science Comparison

Max Yuryev compared Sony and Fujifilm’s latest color science using the Sony a6400 and Fujifilm X-T30 with some A/B comparisons which I have clipped from the video below. Make your own picks and see which camera you really prefer in the video above. It’s interesting how Sony’s tendency to tint the image can be of […]

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Sony Savings Sunday: Father’s Day Edition

There are also a variety of new Fathers day deals at B&H Photo and Amazon today. Sony’s current offers Sony Bodies Sony a9 (Save $1,000): B&H Photo / Amazon / Adorama Sony a7RIII (Save $600): B&H Photo / Amazon / Adorama Sony a7rII (Save $500): B&H Photo / Amazon / Adorama Sony a7sII (Save $400): B&H Photo / Amazon / Adorama Sony a6000 (Save $150): B&H Photo / Amazon / Adorama Sony a5100 (Save $100): B&H […]

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Round Up: Sony 600mm f/4 GM and 200-600mm f/5.6-6.3 Coverage

Above is probably the best summary of the war between Sony, Nikon, and Canon. The Sony 600mm f/4 GM and 200-600mm f/5.6-6.3 have really rounded out Sony’s mirrorless system and there really isn’t a good argument for Nikon or Canon technological dominance anymore. My friend that runs our sister sites has always commented on Sony’s […]

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Should Sony’s Sensor Business Spin Off?

Activist investor Daniel Loeb is calling for Sony to spin off their sensor business and he even set up a website astrongersony. The 102-page presentation and 7-page letter is interesting and I will likely read it all, but does anyone agree with him? Activist investors have been getting too much attention in recent history, which […]

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