How Trump’s Tariffs Could Impact the Camera Industry—Separating Fact from Clickbait


Before addressing the details, let me clearly state that I strongly oppose exploiting global disruptions to drive profits, especially within photography media. While we are a small business and genuinely appreciate it when our readers click affiliate links, using fear tactics to prompt premature camera purchases is unethical. Unfortunately, some larger competitors are currently employing such tactics—not just out of greed but due to a fundamental misunderstanding of global trade. I’ll try to summarize the situation concisely, but please bear with me if some points require additional depth or explanation.

As someone experienced with global business, politics, and trade law, I can confidently say that companies anticipated these tariffs well in advance. Camera manufacturers responded by shipping as much inventory to the U.S. as possible before the tariffs took effect. Whether or not we like to admit it, American consumers represent a huge market opportunity; therefore, the U.S. often receives supply-chain priority, partly explaining recent overseas shortages. Of course, not every company navigated this challenge equally well, and ongoing supply-chain disruptions only complicated the situation further. Thankfully, recent efforts by manufacturers to diversify their production locations will help mitigate long-term risks.

Given the current political climate—and particularly the unpredictability associated with President Trump—it remains possible that these tariffs could be short-lived. If tariffs persist, however, manufacturers have several strategies at their disposal to minimize consumer price increases. One common method is to intentionally delay or “slow-roll” the launch of new camera models. This approach allows companies to achieve lower manufacturing costs over time through increased scale and production efficiencies. In the short term, manufacturers may absorb some tariff-related expenses themselves to maintain consumer goodwill. Nevertheless, if tariffs remain long-term, any short-term price relief will likely be offset by higher pricing in future product generations.

Another potential strategy involves relocating production to countries with lower tariff rates or even to the United States, a move that would likely attract government incentives and political favor. Such major operational shifts require time and careful planning, further incentivizing manufacturers to slow the pace of new product releases. Companies understand that significantly increasing prices could stifle the growing enthusiasm for photography gear among consumers, so careful negotiation and strategic planning have already begun.

Ultimately, camera manufacturers prefer to stay out of political controversies and are motivated to maintain positive relationships with their customers. While slight price increases may occur as existing inventories are depleted, catastrophic price surges or severe product shortages are unlikely in the immediate term. The real impact of sustained tariffs—should they persist—would most likely be felt in subsequent product generations, when manufacturers’ ability to absorb tariff-related costs becomes significantly more limited.

If you’ve been persuaded into panic-buying and your purchase stretches your budget, it might be wise to reconsider and perhaps cancel your order. However, if you were already planning to purchase a camera soon, securing your current price could be beneficial. If you choose to proceed with your purchase, we would genuinely appreciate your support by using one of our affiliate links. We deeply value this community and always strive to maintain your trust. Thank you for reading.

Support The Site: B&H Photo / Amazon / Moment / Adorama

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Viltrox AF 50mm f/2 Announced


Viltrox AF 50mm f/2: B&H Photo / Amazon

Viltrox announced the Viltrox 50mm f/2 as part of its air series of lenses. Preorders started and you can find the MTF below.

Coupling a classic, versatile focal length with a lightweight design, the AF 50mm f/2 FE Lens from Viltrox for Sony E-mount full-frame digital cameras is a prime well-suited for everyday photography. Quick and quiet autofocus performance is provided via its STM focusing motor, making it reliable for both photo and video applications. Its f/2 maximum aperture allows working in dimly lit environments and helps to create flattering bokeh. Optical aberration and image distortion are reduced by the incorporated extra-low dispersion (ED), high-refractive (HR), and aspherical (ASPH) lens elements. Exif data transmission is supported as well as multiple camera shooting modes.

Optical Design
Thirteen lenses in nine groups, including three extra-low dispersion (ED) lenses, four high-refractive (HR) lenses, and one aspherical (ASPH) lens, to reduce flare and ghosting for improved contrast and quality

Nine-bladed diaphragm for more circular and pleasing bokeh

20″ minimum focusing distance, allowing you to focus on subjects fairly close to you

Internal focusing mechanism to optimize use with gimbals and other support systems

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Sony HVL-F60RM2 Discontinued Overseas


Sony HVL-F60RM2: B&H Photo / Amazon / Adorama

The Sony HVL-F60RM2 is showing up as discontinued overseas. They are still in stock everywhere in the US, but Amazon sellers are starting to run out of them.

  • Kitamura Camera: Delete page
  • Map Camera: Discontinued products, in stock
  • Bic Camera: On sale now
  • Yodobashi Camera: Low in stock
  • Sony Store: On sale now

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Exclusive! Sony Goes Medium Format With The Sony R1


Sony is going to release its first medium-format interchangeable lens camera, the Sony R1. This powerhouse will utilize Sony’s latest medium-format sensor—a 44×33mm stacked, backside-illuminated CMOS sensor with approximately 100 megapixels—delivering exceptional detail and dynamic range. Its advanced global shutter provides leaf shutter–level performance, enabling any flash to sync at speeds up to 1/16,000th of a second so that even an on-camera flash can overpower the sun.

The R1 features a unique rangefinder-inspired design with a high-resolution electronic viewfinder, appealing to both professional photographers and hipsters alike. Additionally, Sony will offer a mount adapter that lets users attach any Sony E-mount lens, expanding creative possibilities beyond native medium-format glass.

Sensor & Image Processing
Sensor: The R1 is powered by Sony’s latest 44×33mm medium-format sensor engineered at approximately 100 megapixels. This backside-illuminated, stacked CMOS sensor features an optional global shutter mode, eliminating rolling shutter artifacts and providing leaf shutter-level performance.
Image Processor: Utilizing the next-generation BIONZ XR processor with dual neural engine technology, the R1 supports 16-bit RAW output and rapid continuous shooting. This ensures exceptional detail, vibrant color, and outstanding performance in both stills and 8K video.

ISO & Dynamic Range
Native ISO: Optimized for low noise, the sensor starts at ISO 50/64 for maximum dynamic range.
ISO Range: The R1 offers an ISO range from approximately 50 to 12,800, with expandable options for extreme lighting conditions.
Dynamic Range: Achieving around 15 stops of dynamic range, the dual-gain architecture preserves fine details in both shadows and highlights, making it ideal for challenging high-contrast scenes.

Autofocus & AI Features
AF System: The R1 employs a high-precision hybrid autofocus system that covers nearly the entire sensor. With hundreds of phase-detection points and advanced contrast detection, the camera locks focus quickly even in low light.
AI-Powered Recognition: Enhanced by cutting-edge AI, the R1 offers intelligent subject recognition that can track faces, eyes, animals, and even small details like insects. This ensures reliable focus during high-speed bursts and cinematic video capture.

Shutter & Flash Synchronization
Global Shutter: With its advanced global shutter technology, the R1 eliminates rolling shutter distortion, providing crisp, clear images even in fast-paced scenes.
Flash Sync: The electronic shutter supports flash synchronization at speeds up to 1/16,000th of a second. This breakthrough enables the on-camera flash to overpower even bright sunlight, expanding creative possibilities for high-speed photography.

Video Capabilities
Recording: The R1 can record internal 8K Ultra HD video at up to 60p in 10-bit 4:2:2, along with 4K recording up to 120p for stunning slow-motion footage.
Formats: It supports professional codecs such as ProRes and H.265, plus offers a 12-bit RAW video output via HDMI for maximum post-production flexibility.
Thermal Management: An advanced cooling system ensures extended 8K video recording without overheating, making the R1 as capable in video as it is in still photography.

Viewfinder & Rear Display
Electronic Viewfinder (EVF): In a true rangefinder spirit, the R1 features a high-resolution EVF with a wide, natural field of view. The EVF provides crisp, lifelike previews with minimal lag and includes advanced overlays such as focus peaking, zebras, and customizable digital aids.
Rear LCD: A 3.2-inch tilting touchscreen delivers intuitive menu navigation, live view, and playback. It’s designed for both studio use and on-the-go shooting, offering brilliant clarity and responsiveness.

Storage & Connectivity
Media: Dual card slots are provided – one CFexpress Type B slot for high-speed recording and one UHS-II SD slot for versatility and backup.
Ports: The R1 is equipped with a full-size HDMI port, a high-speed USB-C port for tethered shooting and power delivery, as well as standard mic and headphone jacks.
Wireless: Built-in Wi-Fi 6 and Bluetooth allow rapid file transfers, remote control via a smartphone app, and seamless integration into modern workflows.
Mount Adapter: Sony will also release a dedicated mount adapter that lets you attach any Sony E-mount lens to the R1, expanding creative options and lens versatility.

Body Design & Power
Build: The R1 boasts a rugged, weather-sealed magnesium alloy chassis with a retro rangefinder aesthetic. Its minimalist design and tactile analog controls – including dedicated dials for shutter speed and exposure – deliver a classic look paired with modern performance.
Portability: Despite its medium-format internals, the R1 is remarkably compact and lightweight, making it ideal for street photography, travel, and creative on-location shoots.
Battery: Powered by Sony’s high-capacity NP-FZ100 battery, the R1 offers an estimated 500 shots per charge for still photography and up to 40 minutes of continuous 8K video recording. USB-C Power Delivery enables convenient in-field charging, ensuring you’re always ready to shoot.

Additional Innovations
Pixel Shift Mode: A multi-shot pixel shift function creates ultra-high-resolution composite images (up to 400MP) by capturing multiple frames with slight sensor shifts, perfect for static subjects requiring maximum detail.
Customizability: The R1’s interface is highly configurable, with programmable function buttons and custom menus to tailor the camera’s behavior to your creative style.
Silent Shooting: The all-electronic shutter operation allows completely silent shooting – ideal for discreet street photography or sensitive environments.
Intelligent Exposure: Advanced metering and real-time exposure analysis, supported by the dual neural engine, ensure accurate exposure and stunning color reproduction in every shot.

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Today Is The Last Day Save 15% Off Viltrox Lenses


Viltrox lenses are currently 15% off at B&H Photo

Viltrox E-Z AF:  B&H Photo / Amazon

Viltrox 25mm f/1.7: B&H Photo / Amazon
Viltrox 35mm f/1.7: B&H Photo / Amazon
Viltrox 40mm f/2.5: B&H Photo / Amazon
Viltrox 56mm f/1.7: B&H Photo / Amazon

Viltrox AF 28mm f/1.8 FE: B&H Photo / Amazon

Viltrox 56mm f/1.7 E: B&H Photo / Amazon / Adorama

Viltrox AF 27mm f/1.2 Pro: B&H Photo / Amazon
Viltrox AF 75mm f/1.2 Pro:
 B&H Photo / Amazon / Adorama

VILTROX 85mm f/1.8 II: B&H Photo / Amazon
VILTROX 56mm f/1.4: B&H Photo / Amazon
VILTROX 33mm f/1.4: B&H Photo / Amazon
VILTROX 23mm f/1.4: B&H Photo / Amazon
VILTROX 16mm f/1.8: B&H Photo / Amazon
VILTROX 13mm f/1.4: B&H Photo / Amazon

Viltrox 50mm f/1.8: B&H Photo / Amazon
Viltrox 35mm f/1.8: B&H Photo / Amazon
Viltrox 24mm f/1.8: B&H Photo / Amazon

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LT: Sigma C 28-70mm f/2.8 DG DN Review – Very Good Image Quality


Sigma 28-70mm F2.8 DG DN Contemporary:
B&H Photo / Amazon / Adorama

Lenstips published its review of the Sigma C 28-70 mm f/2.8 DG DN, which you can read in full here or check out the excerpt below:

Pros:

  • solid but compact barrel,
  • very good image quality in the frame centre across the whole focal range,
  • good image quality on the edge of the APS-C/DX sensor,
  • slight longitudinal chromatic aberration,
  • very low lateral chromatic aberration,
  • low astigmatism,
  • slight vignetting on the APS-C sensor,
  • sensible performance against bright light,
  • silent, quick, and accurate autofocus,
  • slight focus breathing,
  • sensible out-of-focus areas.

Cons:

  • very high vignetting on full frame,
  • distinct distortion on both ends of the focal range.

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