Category Archives: Sony Interview

New Sony APS-C Cameras Coming Soon and More reporting from the Sony booth with Kenji Tanaka Senior General Manager have some additional details from Photokina 2018 to share. Using E-mount for high-end cinema cameras like “VINCE” is part of the strength of the Mount. It can be used for anything. Sony is pushing AI as a way to evolve shooting Sony E-mount […]

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Lensvid: Sony interview at Photokina

Lensvid posted an interesting interview with Sony’s Mr. Yann Salmon-Legagneur (General manager for product marketing in Sony Europe) that was filmed at Photokina 2018. There is a recap of the video below.

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Laowa 10-18mm f4.5-5.6 and 100mm f2.8 2:1 Ultra Macro

From the Laowa booth – Laowa 10-18mm f4.5-5.6 and 100mm f2.8 2:1 Ultra Macro: 10-18mm zoom is the smallest and widest zoom for E-mount IBIS needs to be set manually in the menus if you want to leave it turned on Laowa is always trying to offer features that others dont There is a 37mm filter […]

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Cinema5D Interview: Where is The Sony a7SIII?

Cinema5D Interviewed Sony Senior Manager Yutaka Iwatsuki who is responsible for product planning and they flat out asked them for us… Where is the Sony a7SIII? Of course, he doesn’t give an answer beyond we want to get it right. Below you can see the key points covered: Sony wants to get the a7SIII right They […]

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Sony Market Share By Percentage 1H 2018 Analysis

Sony Market Share By Percentage 1H 2018 Brand U.S. Dollar Share Sony 40% Canon 33% Nikon 26% Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on Dollars Share, Jan.- Jun. 2018.   SonyMirrorlessPro received a more detailed report of about where Sony stands compared to Canon and Nikon […]

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The Art of Photography: Why Sony is Absolutely KILLING it Right Now

It’s taken some time, but mirrorless technology has finally begun to surpass the DSLR and now Canon/Nikon are trying to catch up. Ted Forbes has put together a great video explaining how and why mirrorless technology surpassed the DSLR, which he breaks down into 5 parts. Sensor Processor Software Power Lens Design In the first […]

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