DPReview interviewed Tamron USA’s VP of Marketing and Communications VP of Marketing and Communications. Also, the Tamron 28-75mm is now in stock on Amazon. Excerpts below:
- Tameron is the most customer-centric 3rd part lens company
- All their products have a six-year warranty
- They have a three-business-day turnaround for repairs with no extra charge worldwide
- Every year they survey customers to find out what they need/want
- Tamron’s customers are 60% enthusiast and 40% professional photographers
- They make their lenses affordable so that any photographers can have 4, 5, or 6 lenses
- Lenses registered after 2011 are eligible for the Tamron VIP program
- Levels of the VIP Program for four lenses, five lenses or six+ lenses make you eligible for silver, gold and platinum VIP levels
- Tamron just had a VIP event for platinum level members in Santa Fe
- They prioritize high quality followed by size/weight
- For E-mount, Tamron emphasizes size/weight more than other platforms
- Tamron emphasizes video most on E-Mount and it’s why they used an RXD silent focusing motor.
- The Tamron 28-75mm Di III RXD FE is still in high demand, but supply is catching up.
- Tamron will make more lenses for E-mount
- The market is swiftly moving toward mirrorless dominance
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Tamron 28-75mm f/2.8 Di III RXD FE: B&H Photo / Amazon / Adorama
via DPReview
