DCWatch Sony a6400 Interview

DC.Watch sat down with Sony about the new a6400. Below are excerpts from the interview:

  • Sony used the same mount for APS-C and Full Frame so that people could pick the right body for the job with any of their lenses.
  • Using the same mount also lets you upgrade easily
  • a6400 uses the same BIONZ X in the a9
  • The FE 24 mm F1.4 GM was designed to go well with APS-C and Full Frame bodies
  • The a6400 replaces the a6300 not the a6500 since it has IBIS
  • No comment about the replacement for the a6500 but it will exceed expectations
  • Most APS-C camera demand is for the high end
  • a6400 is about superior AF performance
  • The Sony a9 firmware update is coming in March and α7R III/α7 III will be in April
  • Sony can now use the image processing engine better in the Sony a9 which is why the improvement is coming
  • Sony focuses on the needs of everyone and not just professionals when designing cameras
  • Sony is trying to streamline there update and release schedule
  • The Sony a7III is selling well and it’s based on the advancements with the a9
  • The entire market is shrinking, but mirrorless continues doing well
  • Sounds like they want better battery performance across their line up
  • No data to release publicly about Imaging Edge software since its release
  • Since the a9 Sony professional services have grown
  • Sounds like their marketing is going to shift towards one mount for all when releasing and marketing new APS-C and Full Frame cameras

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via DC Watch

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