Another Kenji Tanaka Senior General Manager of Sony’s Digital Imaging Business Group Interview

Amateur Photographer interviewed Kenji Tanaka about the future of Sony cameras. Below are excerpts from the interview:

  • Mirrorless has a big advantage over DLSR’s speed, vibration, image quality
  • The diameter of the lens mount doesn’t matter
  • Sony’s 400mm f/2.8 is built better than their competitors
  • Sony could make f/1 lens if they wanted but there isn’t really a market for them
  • Sony might make a f/1.2 in the future
  • Sony has a 5-year head start on others producing lenses
  • The ILC market continues to shrink, but Sony mirrorless has been growing.
  • Sony wants to figure out how to make the market grow.
  • Nikon/Canon/Panasonic shouldn’t copy Sony if they want the market to grow.
  • Sony isn’t focused on competitors.
  • Sony has plans for another sports lens in the future beyond the 400mm f/2.8
  • Making bigger cameras is against Sony’s philosophy

via amateurphotographer

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