Sony Has to Create Something New

Kimio Maki the Senior General Manager of the Digital Imaging Business Group at Sony gave another pretty typical interview with Amateur Photographer about the a99 except for one detail.

“Are fast-focusing mirrorless cameras like the Fujifilm X-T2 a threat to Sony Alpha 7-series customers?
KM: Yes. In terms of speed we have learned a lot from Fujifilm, Canon and other competitors. There’s still a lot more to learn of course and we don’t have the same kind of weapon right now. We have to create something new.”

It’s a rare admission of defeat from Sony, but it could also indicate the return of the original distinction between the Sony a7 and a7R when they launched. Sony might go back to developing the Sony a7 line as a speed demon line instead of a value line in the future. Maybe the Mark III line up will be laid out as follows:

Sony a7 III Autofocus King
Sony a7S III Low Light King
Sony a7R III Resolution King

If Sony went back to the original formula it would mean we would see them refreshed a7, a7R and finally a7S. Next year could be interesting.

Via Amateur Photographer


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