Sony Market Share By Percentage 1H 2018 Analysis

Sony Market Share By Percentage 1H 2018

Brand U.S. Dollar Share
Sony 40%
Canon 33%
Nikon 26%

Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on Dollars Share, Jan.- Jun. 2018.


SonyMirrorlessPro received a more detailed report of about where Sony stands compared to Canon and Nikon and full frame cameras it’s not looking good for the legacy brands. How much market share Sony currently holds is largely debated by Canon/Nikon fanboys and with both companies going mirrorless soon no one should be surprised about how over the top the rhetoric is becoming.

Further complicating the launch of Canon/Nikon mirrorless cameras I have heard whispers that these cameras won’t be D850/D5 killers like the Sony a7RIII and Sony a9. If that’s the case Canon/Nikon will have a hard time pulling photographers away from Sony. Nikon/Canon can’t stick to their traditional release schedule if they want to take on Sony. Read More »

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Sony RX1 Replacement Teased by Zeiss?

The Zeiss China Weixin account has a teaser that looks like a new camera. As Photorumors points out the rumors of a Zeiss camera aren’t new, but this is the first time we have seen compelling evidence that it is coming.

The text says something like:

“For those who understand our tradition, they understand our tough quality requirements. You should be aware that how much experience and technology we put into each lens.

For that, Zeiss wins the trust of millions of photographers worldwide.

As it turns out, the photography world and us still miss something.


It’s time for more Zeiss.
It’s time to welcome a new milestone of Zeiss photography.

Text after the poster:


Mystery veil will be open soon
Before that
Can you guess what is the BRAND NEW PRODUCT based on the picture?
Tell us what you guess
We will choose ten people who respond correctly in random on September 27
And send you a small gift
Let’s imagine together”

If it is a camera body than it’s most likely an RX1 replacement, but it could be a new rangefinder style digital camera too with an M-mount. Either way, it’s highly likely that Sony played a big part in designing this camera and if it is an RX1 replacement it might make the price easier to accept. What do you think?

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TCSTV: Sony FE 400mm f/2.8 GM OSS

The Camera Store TV received one of Sony’s FE 400mm f/2.8 GM OSS lenses for testing and according to them it is second to none and Canon/Nikon will have to answer. It’s not surprising that Sony is continuing to outperform Canon/Nikon. The Sony FE 400mm f/2.8 GM OSS paired with a Sony a9 is unbeatable at this time by all accounts.

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Sony 400mm f/2.8 FE: B&H Photo / AmazonAdorama
Sony a9 Action Shooting Kit: B&H Photo / Amazon / Adorama
Sony a9: B&H Photo / Amazon / Adorama

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Samyang MF 85mm F1.8 ED UMC CS for APS-C Mirrorless Cameras

Samyang Press Release
Samyang unveils the MF 85mm F1.8 ED UMC CS lens for mirrorless cameras with APS-C crop sensors

Samyang Optics launches a new manual-focus lens for mirrorless shooters: The MF 85mm F1.8 ED UMC CS is designed for use with APS-C sensor mirrorless cameras in the following mounts: Sony E, Fujifilm X, Canon M, and Micro-Four-Thirds. It is competitively priced and light-weight. This medium telephoto lens inherits the renowned image quality of Samyang’s manual focus series and also boasts beautiful out of focus bokeh and availability for a variety of cameras. Read More »

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Sony Savings Sunday

Sony currently has some across the board rebates and trade in deals that shouldn’t be missed if you’re looking for something particular. You can view many of the rebates here and the above trade in instant rebate+bonus can be found here. These deals end September 9th.

Sony FE 28mm f/2 (Save $50):
B&H PhotoAmazonAdorama
Sony 50mm FE f/1.8 (Save $50):
B&H PhotoAmazonAdorama
Sony FE 50mm f/2.8 Macro (Save $50):
B&H PhotoAmazonAdorama
Sony FE 85mm f/1.8 (Save $50):
B&H PhotoAmazonAdorama
Sony FE 12-24mm f/4 G (Save $100):
B&H Photo / Amazon / Adorama
Sony Zeiss Vario-Tessar T* FE 16-35mm f/4 ZA OSS (Save $100):
B&H PhotoAmazonAdorama
Sony FE PZ 28-135mm f/4 G OSS (Save $100):
B&H PhotoAmazonAdorama
Sony FE 24-240mm f/3.5-6.3 OSS (Save $100):
B&H PhotoAmazonAdorama
Sony FE 70-200mm f/4 G OSS Lens (Save $100):
B&H PhotoAmazonAdorama
Sony FE 70-300mm f/4.5-5.6 G OSS (Save $100):
B&H Photo / Amazon / Adorama

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First Lok: Sony FE 400mm f/2.8 GM OSS

Lok got his hands on a Sony FE 400mm f/2.8 GM OSS at a launch event and he seems to be very impressed with how it handles, especially it’s lightweight. Canon and Nikon better release lighter 400mm lenses soon and for their upcoming mirrorless cameras or Sony’s new 400mm might start taking over the market. There is nothing worse than lugging around extra weight when you have a long day of photography ahead of you and the Sony a9’s new Z-battery makes shooting Sony all day a dream.

Sony 400mm f/2.8 FE: B&H Photo / AmazonAdorama
Sony a9 Action Shooting Kit: B&H Photo / Amazon / Adorama
Sony a9: B&H Photo / Amazon / Adorama

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