Sony DSC-HX99 Launched in The USA

The Sony HX-99 was added to B&H Photo’s website today without much of an announcement. Pre-orders will start tomorrow Tuesday, October 16th.

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Zeiss Batis 40mm f/2 CF Roundup

ephotozine – “Quality, lack of compromise and elegance of design. These are the things that characterise the new lens, one which I have found very exciting to use. It also does not fall into the trap of being clinically sharp without having that indefinable character. It manages to be crisp and clean in terms of its images, but they also have the sparkle that gives that emotional element. Sometimes this is referred to as “pixie dust”, the magical extra ingredient that makes great lenses.

Thus the new Zeiss Batis 40mm f/2 CF lens justifies its price tag and it has that extra quality that makes it an Editor’s Choice.”

explora – In the Field: Zeiss Batis 40mm f/2 CF Lens for Sony E-Mount Cameras

photographyblog – Zeiss Batis 40mm f/2 CF Sample Images

ZEISS Batis 40mm f/2 CF: B&H Photo / Adorama

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Sony SF-G Tough SD Cards Are Now Available For Preorder

The Sony SF-G Tough SD Cards are now available for pre-order. They are on the expensive side, but if you’re paranoid about data and still stuck with one card slot then this is the card to get.

Sony 128GB SF-G Series: B&H Photo / Amazon (Coming Soon) / Adorama
Sony 64GB SF-G Series: B&H Photo / Amazon (Coming Soon) / Adorama
Sony 32GB SF-G Series: B&H Photo / Amazon (Coming Soon) / Adorama

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Sony Zeiss Otus 100mm f/1.4

Nokishita leaked the first pictures of the Sony Zeiss Otus 100mm f/1.4 and it should be available in early 2019.


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New Sony APS-C Cameras Coming Soon and More reporting from the Sony booth with Kenji Tanaka Senior General Manager have some additional details from Photokina 2018 to share.

  • Using E-mount for high-end cinema cameras like “VINCE” is part of the strength of the Mount. It can be used for anything.
  • Sony is pushing AI as a way to evolve shooting
  • Sony E-mount is number one for full frame
  • Sony focused on full frame for the professionals to become number one, but now they will develop APS-C again
  • We should hear more about Sony APS-C by CP+
  • Photokina becoming a yearly makes it a little less special
  • SF-G Tough is equipped with performance equivalent to IP68 waterproof and dust-proof by eliminating the integrally molded shell and terminal insulation ribs, and the write-protection switch is abolished, and it also gives a bending strength of 18 Kg with impact resistance and pressure resistance

You can read’s complete coverage here.

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Sony FE 400mm f/2.8 GM OSS In Stock For The First Time

The Sony FE 400mm f/2.8 GM OSS is in stock for the first time at Amazon with only one left in stock. Other retailers should have it in soon.

Sony 400mm f/2.8 FE: B&H Photo / AmazonAdorama

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