Speed Booster ULTRA for E-Mount and X-mount cameras Sharper corners, less distortion, reduced vignetting New optical design: advanced 5-element/4-group optical design incorporating ultra-high index tantalum-based optical glass to achieve extraordinary optical performance with improved corner sharpness, distortion and reduced vignetting.
Like the revolutionary original Metabones Speed Booster announced in January 2013, the Speed Booster ULTRA has a magnification of 0.71x, and so it effectively reduces the crop factor of mirrorless cameras with DX-sized sensors and Super35 camcoder, such as Sony E-mount, Fuji X-mount cameras Sony FS7 MARKII, from 1.5x to 1.07x. However, the new ULTRA design makes very effective use of exotic materials at the furthest limit of glassmaking technology, and as a result is well corrected for use with virtually all fullframe SLR/Prime lenses regardless of exit pupil distance. (More information can be found in the press release here)
Sony invited all the celebrity photography bloggers to Thailand for a tour of the alpha factory and to demo the new Sony FE 85mm f/1.8, which is an amazing value. Hopefully they were also shown the a7III while there. Normally Sony plans these trips before product launches, not after. Chris jokes about the rumored a9, but not a new a7 so there might be an NDA in place.
We would like to announce the firmware update for the SIGMA MOUNT CONVERTER MC-11 EF-E. This firmware update allows it to be compatible with the SIGMA 135mm F1.8 DG HSM | Art (Release: April), SIGMA 100-400mm F5-6.3 DG OS HSM | Contemporary (TBD), Cine Lens 50mm T1.5 FF EF mount from FF High Speed Prime Line (TBD) and so on.
For customers who own the SIGMA MOUNT CONVERTER MC-11 EF-E, please update the firmware via SIGMA Optimization Pro by connecting it to a computer using a supplied USB Cable.
※ Before updating the MC-11 firmware, please ensure SIGMA Optimization Pro has been updated to ver. 1.4.1 or later for Windows, and ver. 1.4.0 or later for Macintosh from the following download page.
For SIGMA MOUNT CONVERTER MC-11 SA-E, firmware update announced on March 10th, 2017 allows it to be compatible with SIGMA 135mm F1.8 DG HSM | Art and SIGMA 100-400mm F5-6.3 DG OS HSM | Contemporary.
・ SIGMA MOUNT CONVERTER MC-11 EF-E
【Benefits of this firmware update】
・It has become compatible with the SIGMA 135mm F1.8 DG HSM | Art and SIGMA 100-400mm F5-6.3 DG OS HSM | Contemporary.
・It has become compatible with the Cine Lenses; SIGMA 20 mm T1.5 FF EF mount, 24 mm T1.5 FF EF mount, 35mm T1.5 FF EF mount, 50 mm T1.5 FF EF mount, 85 mm T1.5 FF EF mount from FF High Speed Prime Line, and 24-35mm T2.2 FF EF mount from FF Zoom Line.
ePhotozine spotted the Irix ILA-FE2EF at The Photography Show in Birmingham. The ILA-FE2EF is designed to let you used Canon EF mount lens on E-mount, but no pricing data is available yet and it is coming soon.
The Camera Store TV did a factory tour for the new Sony FE 85mm F1.8 which might sound boring, but they found it very interesting. Sony had people trained to know the feel and sound of the lenses in operation, which they found surprising. They also asked Sony to produce more APS-C lenses in the future. Beyond that it’s a lot of rambling and celebration about hitting 250k subscribers on YouTube, but feel free to enjoy.
Image Resource interviewed Kenji Tanaka head of Sony’s ILC Camera business.
Some sensors are reserved for Sony (Maybe this is why no one else is using their 42MP Full Frame sensor)
Sony invested billions in sensor technology and lenses
The Full Frame market is the most stable, but Sony wants to grow it slowly
“Before 42 megapixels… nobody needed such a resolution……but right now, people enjoy 42-megapixel cameras.”
“Now we are focused on three essential factors. One is of course the resolution, and another is the sensitivity, and third is the speed.”
Sports shooters target one millisecond in time so they might enjoy shooting 100-120fps
There is room for AF speed and intelligence improvement
Nikon/Canon use two systems for AF so their system can’t be intelligent. Our system can be intelligent because our sensor manages the AF.
AF and Exposure could benefit from Intelligence (AI)
The real advantage of mirrorless is direct information not the lack of a mirror.
An early problem with mirrorless was getting the data off the chip fast enough. Now the problem is interpreting all the data.
Sony a7RII mainly brought in customers form other systems, but Sony hopes to grow the ILC market beyond current DSLR/ILC users.
“I have said, too, that amateurs, people who don’t consider themselves photographers, like moms and dads, they need more advanced technology than the pros, because they’re the ones who more than anything need smart cameras and intelligent sensors. So maybe that will come.”
Full frame is their primary area
The price difference between Full Frame and APS-C could get closer together with time.
“I want to show our technology. The technology can change the future. Right now, I think American people still think the DSLR structure with mirror and shutter is best. But the technology can change that kind of way. And I think only Sony can do it.So I want to explain why the future is changing. And sensor is one aspect, and the lens is another one. Of course, intelligence is another aspect, but there are many technologies we have, so these things I want to tell your users. And of course [by combining] these technologies we create new cameras. So I want to show you the new camera…mirrorless can take a photo that the even professional DSLRs couldn’t capture.”
Image resource removed the interview so I linked to the cached edition if you want to read the full interview. It’s pretty long, but it sounds like Sony has a lot coming soon. Maybe he said too much and they pulled the interview….