Laowa 14mm f4 FF RL Zero-D Announced and Preorders

Laowa announced their new Laowa 14mm f4 FF RL Zero-D today and you can preorder it at Venus Optics Today and eventually on B&H Photo and Amazon.

14mm f/4 FF RL Zero-D is a wide-angle lens designed for full frame mirrorless cameras. It features close-to-zero distortion(Zero-D) with 114° angle of view. The screw-in 52mm filter thread and the ultra wide perspective allows photographers to create the inspiring pictures with one-of-kind elements. Also, it is extremely compact and lightweight (weight: 228g, dimension: 58mmx59mm)which can be carried to anywhere, anytime with Zero Burden.

For Leica M mount photographers, rangefinder coupling is available for the lens to have a more accurate and easy focus.

*Shipping starts from Late-Sep for Leica M (Black version), L mount, Nikon Z and Sony E mount.
*The Leica M mount (Silver version) will be shipped from Early-Oct onwards.
* A FREE 100mm magnetic filter holder (Value: $149) will be included in the first 100 orders.

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Sony Exiting From Brazil By Mid 2021


Sony announced it will quasi exiting brazil after 48 years of history being there by closing its factory in Manaus and sales of cameras (and other electronics) in Brazil by mid-2021. It’s an interesting move and I wonder if we will get any more clarifying statements in the future. I’m curious if this has to do with the corruption and taxes in Brazil because I know a lot of Brazilians come to Florida to bring back rediculous amounts of electronics and clothing.

We inform that the Sony Group decided to close its factory in Manaus at the end of March 2021 and interrupt, in mid-2021, sales of consumer products by Sony Brasil Ltda.—such as TV, audio and cameras—considering the recent environment and the expected business trends. The decision aims to strengthen the structure and sustainability of its businesses, in order to respond to rapid changes in the external environment.

We also inform you that Sony Brasil will continue to maintain its local operation to offer all consumer support for products under its commercial responsibility in accordance with applicable laws and its product warranty policy.

It is important to clarify that the other Sony group businesses in Brazil (Games, Professional Solutions, Music and Pictures Entertainment) will continue to maintain their strong presence in the local market.

With 48 years of history in Brazil and in this trajectory, we are grateful for the relationship of trust built over the whole time with our strong partnership.

We are available to schedule a meeting so that we can share and detail the next steps of this trajectory.

Confident of being able to count on your understanding, we thank you in advance for your always prompt attention and collaboration with Sony Brazil.

Kind regards,
Senior Operations Manager

Via PetaPixel

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Tamron 70-300mm f/4.5-6.3 Di III RXD Product Images Leak


Tamron has release quite a few great lenses for E-mount and they arent finished yet. The development of the Tamron 70-300mm f/4.5-6.3 Di III RXD was announced in August and now product photos are leaking so it looks like Tamron is moving quickly and we might see this lens sooner rather than later.

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Tamron 70-300mm f/4.5-6.3 Di III RXD: B&H Photo

Tamron 20mm F/2.8 Di III OSD M1:2(Model F050):
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2(Model F051):
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2(Model F053):
B&H Photo / Amazon / Adorama

Tamron 17-28mm f/2.8 Di III RXD FE: B&H Photo /  Amazon / Adorama
Tamron 28-75mm f/2.8 Di III RXD FE: B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III RXD FE: B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD FE:
B&H Photo / Amazon / Adorama

via Nokishita

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Atomos Enable 4Kp60 ProRes RAW Over HDMI From Sony’s Alpha 7SIII

Atomos NINJA V: B&H Photo / Amazon / Adorama
Sony a7SIII: B&H Photo / Amazon / Adorama

Atomos enable 4Kp60 ProRes RAW over HDMI from Sony’s Alpha 7S III with Ninja V free firmware update
Melbourne, Australia – September 16, 2020 – Atomos are today enabling RAW recording at up to 4Kp60 via HDMI from Sony’s new Alpha 7S III (ILCE-7SM3) full-frame mirrorless camera to the Ninja V HDR monitor-recorder.

The Alpha 7S III has a state-of-the-art CMOS image sensor and the Ninja V can record its full dynamic range in Apple ProRes RAW for maximum detail and latitude in post-production. The RAW files are optimal for HDR finishing, or for greater flexibility in SDR (Rec.709), giving stunning results in either. Images are recorded directly to affordable, reliable AtomX SSDmini or other compatible SSD drives for quick transfer to your editing system. Read More »

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Sony a7C Preorders Officially Start Now


The Sony a7C preorders start at 10 am EST at B&H Photo / Amazon / Moment / Adorama also don’t miss out on our live blog here.

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Sony a7C: B&H Photo / Amazon / Moment / Adorama
Sony HVL-F28RM: B&H Photo / Amazon / Moment / Adorama
Sony FE f/4-5.6 28-60mm: Moment B&H Photo / AmazonAdorama

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Early Sony a7C Preorder Don’t Miss Out! Tomorrow at 10am Everywhere Else!


It looks like Amazon listed the Sony a7C early for preorder so don’t miss out! Everyone else will start tomorrow at 10am and don’t miss our live blog here.

And just like that, it is gone. I hope some of you got orders in…

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Plus our owners’ groups
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Sony a7C: B&H Photo / Amazon / Adorama
Sony HVL-F28RM: B&H Photo / Amazon / Adorama
Sony FE f/4-5.6 28-60mm: B&H Photo / Amazon / Adorama

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