VROX VR Robot System

The VROX 360 Robot was built to allow for high-quality remote VR capture anywhere in the world. It has 24 LEDs on it to provide lighting in any environment with an array of 15mm Voigtlander lenses mounted on Sony UMC-S3C cameras (Which are like the Sony a7S). Unfortunately, this robot can only be rented at this time from VROX Technology. It can be very difficult to capture high-quality VR and the footage created by the VROX is certainly impressive, but there are also some headset limitations at this time, but it is great that VR is continuing to mature. You can learn more about the VROX 360 VR Robot at Cinima5D.

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Lensbaby Composer Pro II With Sweet 80 Optic Lens Announced Today



Lensbaby Composer Pro II With Sweet 80 Optic Lens for E mount and A mount was announced today. You can see some samples here and you can pre-order E-mount here and A-mount here.  More details can be found below. Read More »

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Voigtlander Nokton 40mm f/1.2 ASPH Announced


Press Release
A compact size yet full size 40 mm lens realizes the world’s first * large aperture.
Two double-sided aspherical lenses are adopted as an optical system optimized for the image sensor of mirrorless camera made by Sony. It has a performance that you can use with confidence from opening the aperture, you can enjoy a smooth and large blur taste.

Main features:
With Sony E mount compatible electronic contact, lens usage status is reflected in Exif information of shooting data. In addition, because it incorporates a distance encoder, it supports 5-axis camera shake compensation on the camera body side. It is also possible to enlarge the viewfinder by operating the focus ring.

Optimized optical design
In addition to securing full-size image circle, it adopts optical design optimized for Sony E mount sensor. High resolution is maintained up to the periphery of the screen, and phenomena such as color hue are suppressed.

Versatile view angle
Since the angle of view of 40 mm is equivalent to 60 mm in the APS – C size camera, it can be handled as a standard lens even in full size or APS – C size.

Manual focus that enables reliable focusing
By adopting a total metal helicoid unit machined and adjusted with high accuracy and high quality grease producing moderate torque, smooth operation feeling is realized. It enables delicate focus adjustment.

Aperture click changeover mechanism An iris changeover mechanism capable of opening and closing the iris ring steplessly without generating click sound is installed. There is no worry of picking up the operation sound of the aperture ring at the time of movie recording.

* As a full size 40 mm lens August 2017 examined by us Read More »

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Sony a9: For Sports

The Sony a9 is maturing nicely with 3rd parties and Sony stepping up to ensure action photographers are covered. The Sony FE 100-400mm F4.5–5.6 GM OSS is the gold standard for photographers looking for tracking speed but adapted Sigma and Canon glass both perform very well today. Sigma has a slight advantage because the Sony a9 sees the lens like it is a native FE lens with the use of the MC-11 so the only real drawback is a slight lack of speed.

Join our Sony a9 Owners Group, also follow the Sony a9 Page to get more tailored news on Facebook and follow SonyAddict on Facebook and Twitter.

Sony a9 Action Shooting Kit: B&H Photo / Amazon / Adorama
Sony a9: B&H Photo / Amazon / Adorama
Sony FE 100-400mm F4.5–5.6 GM OSS:B&H Photo / Amazon / Adorama
Sigma MC-11: B&H Photo / Amazon / Adorama
Metabones Smart Adapter V: B&H Photo / Amazon / Adorama

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DPReview: Inside Sony Kumamoto Summary


Image courtesy of DPReview

A few organizations were invited to Sony’s Kumamoto factory for a tour and interview after it was back up and running and Image Resource was the first to publish their articles, which you can read here and here. Now DPReview has published their account and while similar it is worth covering for those that might have missed the originals and to reinforce Sony’s message. DPReview tries to sum up their impressions in their article’s title “Our company has a vision which is more important than profit alone.”

  • A quote they singled out “To establish an ideal factory that stresses a spirit of freedom and open-mindedness, and where engineers with sincere motivation can exercise their technological skills to the highest level.”
  • another quote they singled out “If the guinea pig spirit means developing innovative ideas and embodying them in new products, then I think this is an admirable spirit”
  • Sony was able to bring the a9 to market quickly because of how tightly integrated their divisions are. Digital Imaging was able to speak directly with semiconductors and they were able to work closely together to bring the a9 to market since the design started around the time of the a7 launch.
  • Sony believes the entry-level market is dying and only the pro/enthusiast market for cameras are growing.
  • Sony claims they don’t remove features from cameras to segment the market, while other companies do… (What happened with the a9?)
  • Sony usually keeps proprietary sensory technology for its cameras for 2 years.
  • Companies that request technology like BSI etc… can have it, but anything Sony semiconductors develops while making third-party chips can’t be used in a Sony chip later.
  • “Please think about vision. Our company has a vision, which is much more important than profit alone. Of course, if we cut our supply of sensors to other OEMs our camera market share might increase. But this is not our vision. Our vision is to grow the entire imaging market, and Sony alone cannot make every [imaging] product.”
  • Sony can’t make all the cameras that are needed by photographers, but they do make a lot of the sensors
  • Sony must grow the market to grow their camera business significantly.
  • Sony needs to move users away from smartphones, which is why they are focused on midrange and high-end cameras.
  • Sony is now at the top in mirrorless ILC sales in the U.S.
  • The Sony isn’t forcing users to abandon A-mount, but the Sony a9 could be a body for A-mount glass…
  • Sony isn’t abandoning APS-C

You can read the complete article here.

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Sony’s Imaging PRO Support Organization Continues to Evolve to Meet Demands of Working Pros


Press Release:

Sony’s Imaging PRO Support Organization Continues to Evolve to Meet Demands of Working Pros
Rapidly Expanding Service Platform adds 24/7 Call Center, Walk-in Locations and More

NEW YORK, September 12, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced several updates related to their Sony Imaging PRO Support organization.

Sony’s organization to support working professional photographers and videographers now features a domestic 24/7 call center and new walk-in service centers in New York City and Los Angeles. Additionally, Sony Imaging PRO Support has launched a full in-the-field technical team to support professionals across all of North America. The team is providing in-the-field service and on-site depot support at major sporting events, media events and shows across North America, offering camera cleanings, evaluation loaners, education and seminars. Read More »

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