Sony Photokina 2018 Site Launched

Sony launched their Photokina 2018 site which shows the launch of the Sony HX99/HX95 at this time. We should see the announcement of the Sony 24mm f/1.4 GM, ZEISS Batis 40mm f/2 CF, Sony 135mm f/1.8 FE GM, and maybe the rumored professional APS-C a7000/a6800/a6700 along with some mark two cameras.

It would be very interesting if Sony decided to hit Photokina 2018 hard with high-end APS-C gear to combat Fujifilm and others, but at this time very little factual information exists about what is coming. Sony should also announce their Sony a7SIII, but it seems unlikely at this time since the Japanese sites that generally leak these details haven’t spilled anything big.

This has been a strangely quiet period leading up to Photokina, which starts Wednesday, 26 September and runs through Saturday, 29 September 2018. Only 7 days to go until we know for sure so stay tuned to SonyAddict for details.

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via Sony Photokina Site

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Voigtlander Color-Skopar 21mm f/3.5 Aspherical Announced For E-Mount

Main features: 
● Sony E mount compatible With 
electronic contacts, lens usage status is reflected in Exif information of shooting data. In addition, because it incorporates a distance encoder, it supports 5-axis camera shake correction on the camera body side. It is also possible to enlarge the viewfinder by operating the focus ring. 

Optimized optical design 採用 In addition 
to securing full-size image circle, it adopts optical design optimized for Sony E mount sensor. High resolution is maintained up to the periphery of the screen, and phenomena such as color hue are suppressed. 

● Manual Focus capable of reliable focusing 実現 
Focusing smooth operation feeling by adopting a total metal helicoid unit processed and adjusted with high precision and high quality grease producing moderate torque. It enables delicate focus adjustment. 

● Shortest shooting distance 20 cm 
The shortest shooting distance from the subject to the image plane is 20 cm. It expands the possibilities of drawing with the intense perspective peculiar to ultra wide angle lens.

Main specifications: Read More »

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New Mirrorless Sigma Lenses Coming Soon

Sigma 28mm F1.4 DG HSM Art

Sigma 40mm F1.4 DG HSM Art

Sigma 70-200 mm F 2.8 DG OS HSM Sports

Sigma 60-600 mm F4.5 – 6.3 DG OS HSM Sports

Sigma 56mm F1.4 DC DN Contemporary

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Tamron 28-75mm f/2.8 Di III RXD FE Back in Stock and More

The Tamron 28-75mm f/2.8 Di III RXD FE is back in stock at Amazon and should follow at B&H Photo and Adorama. It truly is a great lens for the price and I have used mine for Astrophotography and Portraiture so far and love the results. If you want a versatile high quality zoom the Tamron is currently unbeatable on a Sony a7RIII.

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Tamron 28-75mm f/2.8 Di III RXD FE: B&H Photo / Amazon / Adorama

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Sony Savings Sunday

Sony currently has some across the board rebates and trade in deals that shouldn’t be missed if you’re looking for something particular and even though the lens sale has ended there are many third-party lenses still on sale. This includes some of the biggest savings on Samyang lenses yet.

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Sony 400mm f/2.8 GM OSS: Roundup

The Sony 400mm f/2.8 GM OSS fills a gap in Sony’s system that has been criticized by some Canon and Nikon shooters and it doesn’t disappoint. Many thought lenses like this would never come because they are too specialized, but the Sony 400mm f/2.8 GM OSS is finally available to order and I am sure many of us wish we could afford one and that we could justify the purchase.

While the Sony 400mm f/2.8 GM OSS is often paired with the Sony a9 for optimal performance the Sony a7RIII and a7III also pair very well with this professional lens. Sony has done a very good job of improving autofocus across their lineup and I would not hesitate to use any one of Sony’s bodies with this lens for fast action photography.

ephotozine – Sony FE 400mm f/2.8 G Master OSS Hands-On Review

alphauniverse – Eye AF & Face Detect AF + Super Telephoto + α9 = High-Speed, Tack-Sharp Grand Slam

DPReview – Samples

Sony 400mm f/2.8 FE: B&H Photo / AmazonAdorama
Sony a9 Action Shooting Kit: B&H Photo / Amazon / Adorama
Sony a9: B&H Photo / Amazon / Adorama




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