Sony a7SIII Firmware Coming With S-Cinetone and Steady Shot in S&Q Shooting Modes


The Sony a7SIII will receive a firmware update that will add S-Cinetone and Steady Shot in S&Q Shooting Modes soon.

  1. Adds the PP11: S-Cinetone picture profile preset
  2. Adds support for setting Steady Shot to Active during recording movie with S&Q Frame Rate * [Active] cannot be selected if [S&Q Frame Rate] is set to [120fps]/[100fps] or higher.
  3. Improves the overall stability of the camera

In addition to adding S-Cinetone, the new firmware also provides that Steady Shot can be turned on in S&Q shooting modes (120fps and 100fps), and the stability of the whole machine has been improved…. Just got the latest news, Sony is about to launch a new firmware for A7S III, mainly to increase its S-Cinetone color style. Originally, the small partners of A7S III could only get the straight-out color close to S-Cinetone by setting, this time Sony directly gave it.​​​​

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Sony a7SIII: B&H Photo / Amazon / Moment / Adorama
Atomos NINJA V:
 B&H Photo / Amazon / Adorama

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Sony 28-60mm f/4-5.6 Now Shipping and Why You Should Buy One


Sony 28-60mm f/4-5.6: B&H Photo / Amazon / Adorama

The shipment of the Sony 28-60mm f/4-5.6 on its own has been delayed a few times, but B&H Photo currently has them in stock. The Sony 28-60mm f/4-5.6 is a great compact zoom lens that is worth grabbing for when you want your camera to be compact.

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MC Rubinar 10/1000 Macro, MC Rubinar 8/500 Macro, MC Rubinar 5.6/500 Macro, and MC Rubinar 4.5/300 Macro


Mirror lenses are great if you want a compact, affordable, lightweight telephoto lens, but most of them are t mount (telescope), but the MC Rubinar 1000mm f/10 Macro, MC Rubinar 500mm f/8 Macro, MC Rubinar 500mm f/5.6 Macro, and MC Rubinar 300mm f/4.5 Macro are M42 mount. They also have donut bokeh that can be busy. I was into mirror lenses for a while and wrote a review about an affordable one on FujiAddict that is extremely compact and it comes with an X mount. The 1000mm should be about $800 based on shvabe.

The range includes lenses with focal lengths of 300, 500 and 1000 mm, which are suitable for creative and astronomical photography. The developers of Shvabe Holding have updated the design and improved technical characteristics.
MC Rubinar 10/1000 Macro, MC Rubinar 8/500 Macro, MC Rubinar 5.6 / 500 Macro and MC Rubinar 4.5 / 300 Macro went on sale. The new versions of these devices received a redesigned hood, improved matte inner surfaces and anti-reflective coating – which is especially important for digital photography.

The metal body is not made from a pipe, but is milled from a workpiece. This solution provided a higher manufacturing accuracy ad stability of the optical circuit during operation. At the Shvabe Lytkarinsky Optical Glass Plant (LZOS), which developed the products, they note: at the moment, Rubinar is the only serial mirrored lens in Russia with such characteristics.

“In the new look, lenses have become more modern and acquired a number of advantages. So, creative people will love the ring bokeh and macro mode. At the same time, our specialists have retained the M42 mounting thread for greater unification with all existing bayonets through simple and inexpensive adapters. At present, the first batch has been manufactured, ”said Alexander Ignatov, General Director of LZOS .

For astrophotography lovers, the LZOS developers offer an additional service for adjusting the lens “MC Rubinar 10/1000 Macro”. This model is suitable for photographing the surface of the moon, stars and planets of the solar system.

via shvabe, FujiAddict

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Sony Alpha 1 Added to DPReview Studio Scene


DPR added the Sony A1 to its studio comparison tool today. The results look pretty good but that is more color noise than I was hoping to see. The Nikon Z7II seems to keep up quite well and so does the Canon R5. You can see for yourself here.

Sony A1: B&H Photo / Amazon / Moment / Adorama

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Voigtlander APO-LANTHAR 35mm f/2 Aspherical Announced


Voigtlander APO-LANTHAR 35mm f/2 ASPH (coming soon):
B&H Photo / Amazon

Adopted an apochromat design that makes the on-axis chromatic aberration of RGB, which constitutes the three primary colors of light, as close to zero as possible. A semi-wide-angle lens that doubles as the APO-LANTHAR 50mm F2, a standard lens that pursues ultimate performance. It combines the performance of the best quasi-wide-angle lens in Voigtlander history with the compactness and ease of handling.

Main features:
● Compatible with Sony E mount. Equipped with electronic contacts, the Exif information of shooting data reflects the usage status of the lens. In addition, since it has a built-in distance encoder, it supports 5-axis camera shake correction on the camera body side. It is also possible to enlarge the viewfinder by operating the focus ring.

● Optimized optical design A full-size image circle is secured and an optical design optimized for the Sony E-mount sensor is adopted. High resolution is maintained up to the periphery of the screen, and phenomena such as color cast are suppressed.

● apochromatic design to correspond to digital sensors with high pixel current, and thoroughly suppress longitudinal chromatic aberration and lateral chromatic aberration.

● ball blur 12 sheets squeezed to enjoy the representation aperture blades not only F2 open F2.8, F5.6, adopted a special shape to be circular even F16. It is possible to draw using “ball blur” such as a point light source.

● Manual focus that enables reliable focusing. By adopting an all-metal helicoid unit that has been processed and adjusted with high precision and high-quality grease that produces appropriate torque, focusing with a smooth operation feeling is realized. Allows for delicate focus adjustment.

● Aperture click switching mechanism
Equipped with an aperture click switching mechanism that can open and close the aperture ring steplessly without generating a click sound. There is no need to worry about picking up the aperture ring operation sound when recording a video.


* APO-LANTHAR is the title given to high-performance products among Voigtlander lenses. APO-LANTHAR, a legendary lens that has fascinated photographers with its outstanding imaging performance and beautiful depiction designed by Apochromat, was born in 1951. Its origin dates back about 120 years.

Focal length35mm
Caliber ratio1: 2
Minimum apertureF16
Lens configuration11 sheets in 9 groups
Angle of view62.2 °
Number of diaphragm blades12 sheets (open, circular aperture at F2.8, F5.6, F16)
Shortest shooting distance0.35m
Maximum shooting magnification1: 6.46
Maximum diameter x total lengthφ62.6 × 67.3mm
Filter sizeφ49mm
weight352g
Lens hoodAttached
Electronic contactsYes
  Focus enlargement functionCorrespondence
  Exif information:Correspondence
  Lens correction selectionPossible
  Camera shake in the 5-axis bodyCompatible (limited to 5-axis compatible body)
 Other:With aperture switching mechanism

Suggested retail price (excluding tax): ¥ 120,000 JAN 4530076 233171
Scheduled to be released in April 2021

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Additional Sony FX3 Cinema E-mount Details Leaked

As expected and now confirmed by Gaston Shutters the upcoming Sony FX3 Cinema E-mount camera will be very similar to the a7SIII, but is more cinima centric:

  • 12MP Full Frame sensor
  • No built-in ND filter
  • Still mode (for photos)
  • IBIS
  • Uses Sony NPFZ 100 battery
  • Price: €3,795 (4599.73 USD)
  • Two CFexpress A memory card slots
  • 4k/120p video (no 8k)
  • Announcement at the 2021 CP+ show

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