Sony Corporate Strategy Meeting FY2021


Sony Corporate Strategy Meeting FY2021
Leveraging the Sony Group’s Diverse Strengths Around the Axis of its Purpose, to Achieve Value Creation from a Long-term View, and the Evolution and Growth of its Business

Tokyo, Japan – Sony Group Corporation (“Sony” or the “Company”) today held its Corporate Strategy Meeting for the fiscal year ending March 31, 2022 (FY2021).

Focusing on the keywords of creativity, technology and the world (community), Chairman, President and CEO Kenichiro Yoshida presented Sony’s corporate strategy from a long-term view as a creative entertainment company with a solid foundation of technology, around the axis of its Purpose (or reason for being) to “fill the world with emotion (or Kando) through the power of creativity and technology,” which he established as part of Sony’s corporate culture following his appointment as CEO three years ago.

He stated that in order to deliver Kando to even more users through the content that Sony creates together with creators, Sony plans to further strengthen its partnerships in the area of DTC (Direct-to-Consumer) services, and accelerate its initiatives and investments, particularly in the mobile and social spaces, with the aim of expanding the number of people around the world directly connected to the Sony Group due to their desire to consume entertainment from the current number of approximately 160 million to 1 billion people.

As part of these efforts, Jim Ryan, President and CEO of Sony Interactive Entertainment (“SIE”) stated that, “through investments in IP, group collaboration within Sony, and investment in social and mobile, we are excited for the opportunity to continue to expand our community.”

Sony plans to continue to leverage the Group’s diverse strengths around the axis of its Purpose, in order to create new value for creators and users from a long-term view, and drive the further evolution and growth of its business.

Highlights from the presentation are below. For further details, please refer to the speech materials, presentation slides and archived webcast from the event, which will be available on Sony’s corporate website. Read More »

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Nissin Air10s Firmware Update


Nissin has been around for years and they make a pretty decent product for the price. They have released a few updates for the Air10S since its launch and the latest update adds a new function.

Update steps
1 – Download the Firmware file to your computer.
2 – Format your MicroSD card under FAT32 format and copy the firmware file to MicroSD card. (Please backup data before format.)
3 – Insert MicroSD card and batteries into Air10s and switch on it.
4 – The LED light will blink in orange then change into red light. Wait until the green light blinks, the update process completed.
5 – Remove the card. Re-insert the batteries and power on Air10s.
Firmware update completed.

Update Notes:
New function: double click “M.zoom” enter zoom setting.

Download Here

Nissin Air10S: B&H Photo / Adorama

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Save $104 on Capture One Pro 21


Adorama has discounted Capture One Pro 21 today only.

Capture One 21 is here
A game-changing Speed Edit tool and the most authentic colors yet. Discover the new features that will transform the way you edit and create.

Speed Edit
Revolutionize how fast you edit photos. Speed Edit lets you work seamlessly without touching a slider on the interface – simply hold down selected hotkeys and scroll, drag or use the arrow keys to make rapid edits. You can even adjust multiple photos at once for the fastest ever batch edit.

Dehaze
Eliminate haze and reduce flatness in your images – all in one slider. The powerful new Dehaze tool automatically adjusts contrast, saturation and other elements in flat photos.

Faster Asset Management
Get seamless asset management. With increased power and speed, it’s now faster than ever to import, search and browse photos in Catalogs and Sessions.

Improved Importer
Start smooth and save disk space. High-resolution thumbnails make it easy to select images directly in the importer – and cull the ones you don’t want. Plus, import images from different folders at once.

Enhanced Tooltips
Navigate the Capture One interface with ease – simply hover over a tool for a quick explanation of how it works and links for more learning. Enable or disable them from Preferences as you like.

Learn
It’s never been easier to master Capture One. With the new “Learn” button, quickly access a curated selection of tutorials designed to help you learn step-by-step.

HEIC support
With support for HEIC files (8-bit), you can now edit photos from your Apple devices and more in Capture One.

New ProStandard Profiles
Stay true to real life with the most authentic colors yet. These new camera profiles preserve original colors better than ever, protecting hues from changes caused by contrast. A game changer for portrait and product photography – and any image that relies on authentic color.

 

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SIRUI Announces Ground Breaking New 75mm f/1.8 1.33x Anamorphic Lens

SIRUI USA LLC

Sirui 50mm f/1.8 Anamorphic 1.33X: B&H Photo / Amazon / Adorama
Sirui 24mm f/2.8 Anamorphic 1.33x: B&H Photo / Amazon / Adorama

SIRUI Announces Ground Breaking New 75mm f1.8 1.33x Anamorphic Lens
SIRUI today launches its new 75mm f1.8 1.33x anamorphic lens, giving filmmakers the ability to make telephoto images with an anamorphic look

NEW YORKMay 24, 2021 /PRNewswire/ — Creating images where the subject really stands out in the frame. This new focal length offers the same characteristic stretched oval bokeh and streaked flares that SIRUI’s 1.33x lenses have become famous for. Its anamorphic look combined with the wide f1.8 maximum aperture, 13-blade iris and 1.2m close focus distance offers beautifully blurred backgrounds and excellent foreground separation. The result – stunning portrait shots.

The 75mm f1.8 1.33x lens required the SIRUI optical team to overcome key technical problems with a brand new optical design. It took persistent efforts and considerable investment to make this lens possible.

Made for APS-C sensor cameras, it joins the existing SIRUI lens lineup of 24mm f2.8, 35m f1.8 and 50mm f1.8 1.33x lenses. All four lenses have common aesthetics and handling, and together they form a set which filmmakers can use to tell complete cinematic stories, switching freely between scenes while maintaining common background rendering. Their stunning optical quality coupled with their small size means that they can be used professionally to shoot drama, commercial, weddings or documentary work.

The oval shaped anamorphic elements of the 75mm f1.8 1.33x create a 33% increase in horizontal field of view when compared to a regular spherical lens. This image is then desqueezed in post-production to achieve an anamorphic image with the correct aspect ratio.

Until now, options for affordable anamorphic shooting have been very limited. Traditional anamorphic cinema lenses have cost tens of thousands of dollars, while DIY anamorphic adapters based on optics designed for projection are bulky and have other limitations. Now filmmakers can own a complete four lens set of SIRUI anamorphic lenses for less than the price of a single anamorphic lens from some other manufacturers.

The lens is available in Sony E-mount, Micro Four-thirds mount, Nikon Z-mount, Fujifilm X-mount and Canon EF-M mount. Solidly constructed of metal, it still weighs just 795g/1.75 lbs (in MFT mount) and is between 130.4mm and 134.1mm long depending on the mount chosen. It has a 67mm diameter filter thread and non-rotating lens front that allows for easy attachment of screw-on variable ND filters or polarizers. It has a long 186 degree focus throw for precision focusing.

Price and Availability
The SIRUI 75mm F1.8 1.33x Anamorphic Lens is available to pre-order from today on the Indiegogo crowdfunding platform at a Super Early Bird price of $669 US. Super Early Bird orders are estimated to ship in early June, 2021. Back us Now Click here.

SIRUI has successfully launched five crowdfunding campaigns on Indiegogo so far, with a total of almost 10,000 backers.

Use SIRUI lenses to truly enhance the artistic appeal of your footage and immerse your audience in an anamorphic world.

via FujiAddict

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Viltrox 23mm, 33mm, and 56mm v1.1.7/1.1.6 Firmware Updates Released


AF 23/1.4 E V1.1.7
Firmware Update 2021-05-20
Firmware update instructions :
1. Optimize the focus effect and enhance the stability on Sony a7SⅢ.
AF 23/1.4 E V1.1.7  Firmware Download

AF 33/1.4 E V1.1.6
Firmware Update 2021-05-20
Firmware update instructions :
1. Optimize the focus effect and enhance the stability on Sony a7SⅢ.
AF 33/1.4 E V1.1.6 Firmware Download

AF 56/1.4 E V1.1.7
Firmware Update 2021-05-20
Firmware update instructions :
1. Optimize the focus effect and enhance the stability on Sony a7SⅢ.
AF 56/1.4 E V1.1.7   Firmware Download

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Plus our owners’ groups
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VILTROX 23mm f/1.4: B&H Photo / Amazon
VILTROX 33mm f/1.4: B&H Photo / Amazon
VILTROX 56mm f/1.4: B&H Photo / Amazon
VILTROX 85mm f/1.8: B&H Photo / Amazon
Viltrox AF 85mm f/1.8 FE II: B&H Photo / Amazon

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ON1 NoNoise AI 2021


ON1 NoNoise AI 2021
Portland, OR – May 6, 2021 – ON1, creators of ON1 Photo RAW & a line of Professional Photo Editing Plugins for photographers, announce the June release of a new state-of-the-art application for image noise removal. ON1 NoNoise AI aims to give better results than any other noise reduction application on the market today. The app will intelligently remove image noise by leveraging ON1’s AI-based machine learning to remove luminance and color noise while maintaining the ultimate amount of details in photos. It will separate itself from other noise reduction applications by producing ultra-fast results, along with recovering and enhancing an amazing amount of detail.

“This product has been in development for quite a while. We’ve constantly been training the AI models, reviewing results, and comparing those results with other noise removal products out there today. It was no easy task. We knew there was a high bar to clear to say this is the fastest and best product for removing image noise while giving photographers the best results,” says Dan Harlacher, VP of Product.

The ultra-fast live previews will give photographers the speed and results they demand with straightforward controls, including an Auto mode that takes user-guided preferences into account. It will fully integrate into existing workflows by supporting the most common photo editors and file formats, including saving DNG raw files that maintain the whole tonal and color range. The all-new ON1 NoNoise AI will be available as both a standalone application and plugin for Adobe® Lightroom® Classic and Photoshop®, Affinity Photo®, Corel® Paintshop Pro®, Apple Photos, and Capture One®.

“Our dedicated AI team is hitting their stride with this release. Last fall, Portrait AI was the team’s first AI-based product release, which has been a huge success. From the start, we didn’t want to build an AI-based product just because AI is the new trend in software development. The team realizes the potential benefits of implementing AI methodologies in photo editing applications. When AI is done right, it can be a beneficial technology for the photographer. AI can greatly simplify the editing process for the photographer while creating amazing images,” says Craig Keudell, President of ON1.

Key Features in ON1 NoNoise AI

  • AI-Based Noise Reduction — Leverages state-of-art machine learning to build an AI network to remove luminance and color noise while maintaining the details like no other application producing excellent results.
  • Fast & Easy-to-Use Controls — Results can be viewed in only a fraction of the time it takes other apps to produce viewable results. There are also far fewer controls to adjust without the limitation of sacrificing sharpness to reduce image noise. It creates the best user experience for getting impressive results in a very short amount of time.
  • AI-Based Demosaicing — For raw photos, a lot of image noise comes in the demosaicing process that converts a raw photo into a standard photo. Combining this step with the noise reduction during the AI training in ON1 NoNoise AI will achieve both better noise reduction and help increase detail and sharpness.
  • Saves Raw DNGs and More — Open raw photos from over 700 cameras, including Fujifilm, and file types common to photography like DNG, JPG, TIF, PNG, etc. When it comes to saving results, it can create industry-standard DNG raw files with the complete tonal and color range for use in most editors.
  • Combine and Mask — ON1 NoNoise AI will include the ability to combine multiple renditions of a photo along with multiple photos as layers. This will allow customers to use powerful built-in masking tools to blend and combine them at different levels of noise reduction and sharpening on different areas of the photo.
  • Auto with User Preferences — The Auto button will analyze the photo and determine the correct amount of noise reduction using ON1’s AI models. User preferences will also guide auto for noise reduction. For example, if a customer wants to maintain some grain in the photo or not.
  • Exclusive Progressive Sharpening — Includes the ON1 exclusive Progressive Sharpening algorithm to enhance the sharpness and details based on the size of the details in the photo, without the halos and artifacts that other sharpening techniques can create.
  • Presets — Create your own presets to define your NoNoise style. It comes with presets to get you started.
  • Batch Processing — Batch process an entire folder of photos. For each photo, the correct amount of noise reduction and sharpening can be added. Or open a series of photos and adjust each photo to your desired settings. You can even copy and paste settings from one photo to another.
  • Plugin Support — ON1 NoNoise AI works as a plug-in for Adobe Photoshop, Lightroom Classic, Capture One, Affinity Photo, Corel Paint Shop Pro, or Apple Photos.

Price and Availability
The official release of ON1 NoNoise AI will be in the back half of June. Owners of ON1 Photo RAW 2021 or other 2021 ON1 apps and plugins will receive special discounted pricing for this all-new product once preorders begin in late May.

Customers can also submit their own noisy images to ON1 via the NoNoise AI Challenge. ON1 moderators will sift through the submissions, process noisy photos, and share results on the challenge page. Moderators will choose four images each week leading up to the release, and ON1 will share the results. Those who get their photo posted on the challenge page will also receive ON1 NoNoise AI once released, free of charge.

For more information, please click here.

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