Sony Photography News and Rumors

Sony Cyber-shot DSC-HX99:
B&H Photo / Amazon / Adorama

Released a retinal projection camera kit that meets the creative motivation of people with low vision *1
Sony’s imaging technology supports “With My Eyes,” a project that transforms “difficult to see” into “visible.”

Sony has developed a combination of the digital still camera Cyber-shot® “DSC-HX99” and the viewfinder “RETISSA NEOVIEWER” *2 , which applies the laser retinal projection technology of QD Laser Co., Ltd. (QD Laser). , the retinal projection camera kit “DSC-HX99 RNV kit” will be released in limited quantities.
The launch of this product is a new initiative in “With My Eyes,” a project developed by QD Laser, in which our company participates as a major supporting company, to change “difficult to see” to “visible” for people with low vision.

Due to the characteristics of this product, it can only be purchased by those who have experienced the “DSC-HX99 RNV kit” at Sony’s directly managed stores after March 24 (Friday), the release date. As a general rule, one unit can be purchased per person. Click here for details .

The “DSC-HX99 RNV kit” uses a laser retinal projection method that is not easily affected by the focus adjustment ability of the eye, so even those who have difficulty seeing the images they want to shoot with conventional viewfinders and screens can enjoy the scenery captured by the camera. Images can be projected onto the retina to capture photos and videos *3 .
Aiming to be close to and support the creativity of all creators, Sony will provide people with low vision the opportunity to demonstrate their creativity through this product, and deliver the joy of shooting and the joy of expression.
In addition, with the aim of having more people use this product, we have been able to offer it at this price by bearing some of the costs. In addition, we plan to collaborate with schools for the blind, special support schools, and organizations that support people with low vision in Japan and the United States, and also plan to donate this product.

Sony’s purpose is to fill the world with excitement through the power of creativity and technology, and we are promoting the creation of products and services that emphasize inclusive design that embraces diverse users.
Towards an inclusive future, we aim to create a world where everyone can be themselves and share their excitement. Read More »