Viltrox confirmed on Reddit that they are working on Viltrox AF 50mm f/1.2 LAB and AF 85mm f/1.2 LAB lenses for release in 2026.
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Viltrox 35mm f/1.2 LAB FE: B&H Photo / Amazon
Viltrox AF 135mm f/1.8 LAB FE: B&H Photo / Amazon
OWC Japan released a statement regarding price increases effective January 8th, citing AI as the cause of a substantial rise in memory prices. These increases will come to America at some point too so if you want to grab some OWC memory before they do, look at their store on Amazon or B&H Photo.
【Price Revision Notice】Effective from January 8, 2026 Due to the surge in demand for semiconductor memory for AI and data centers causing a sharp rise in flash memory prices, we hereby notify you that we will implement price increases for memory cards and portable SSDs. The price increases will be implemented in stages for each product. On the other hand, we will also reduce the price of the Thunderbolt 4 Dock.
via X
Godox XR S TTL: B&H Photo / Amazon / Adorama
Improving upon their previous X1R series, Godox introduces the XR S TTL Wireless Receiver. Expand your wireless flash system with the XR S—now arriving with a more practical, still intuitive, and modern design. Part of Godox’s 2.4 GHz X wireless system, the XR S model is Sony compatible and works with flashes that support TTL automatic exposure and metering, making it an excellent choice for shooters who need to work quickly. An improved LCD screen offers easy adjustment of settings and a built-in rechargeable lithium-ion battery eliminates the need for separate batteries. Godox includes a sync cable and a USB-C cable for convenience.
2.4 GHz X System
Thanks to its compatibility with Godox’s 2.4 GHz X system, the XR S works together with the separately available X3Pro, X3, XPro II, XPro, and X2T flash triggers. It enables wireless camera shutter control when using the optional X3Pro, X3, or XPro II models.
Sony a7RIV (Save $700 + $50 Cash Back):
B&H Photo / Amazon / Adorama
Sony a7IV (Save $200 + $50 Cash Back):
B&H Photo / Amazon / Adorama
Sony a7CII (Save $200 + $50 Cash Back):
B&H Photo / Amazon / Moment / Adorama
Sony a7SIII (Save $300 + $50 Cash Back):
B&H Photo / Amazon / Moment / Adorama
Sony a6700 (Save $100 + $50 Cash Back):
B&H Photo / Amazon / Adorama
Tamron Lenses
Tamron 17-28mm f/2.8 Di III RXD FE Save $200:
B&H Photo / Amazon / Adorama
Tamron 17-50mm f/4 Di III VXD Save $150:
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Save $100
B&H Photo / Amazon
Tamron 28-75mm f/2.8 Di III VXD G2 Save $200:
B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD Save $100
B&H Photo / Amazon
Tamron 35-150mm f/2-2.8 Di III VXD Save $100:
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III RXD FE G2 Save $100:
B&H Photo / Amazon / Adorama
Tamron 50-400mm f/4.5-6.3 Di III VC VXD Save $200
B&H Photo / Amazon
Tamron 150-500mm f/5-6.7 Di III VC VXD Save $200
B&H Photo / Amazon
Tamron 20mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Sigma Lenses
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $200:
B&H Photo / Amazon / Adorama
Flashes
Godox TT350S (Save $8.90):
B&H Photo / Amazon
Godox V350S (Save $20):
B&H Photo / Amazon
Godox V1Pro (Save $50):
B&H Photo / Amazon / Adorama
Godox V1 (Save $50):
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Godox V100 (Save $53):
B&H Photo / Amazon
Godox AD400Pro Witstro (Save $80):
B&H Photo / Amazon / Adorama
Godox AD600Pro Witstro (Save $400):
B&H Photo / Amazon
Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig
Battery Banks
affordable options
New Apple M2/M3 Ultra: B&H Photo / Amazon
New Apple M4: B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo
Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon
Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2025
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One
7Artisans 75mm f/1.4: B&H Photo / Amazon
7Artisans released the manual 7Artisans 75mm f/1.4, which has a pretty slick classic Leica-like design.
A short-telephoto prime lens well-suited for portraits, the 7artisans 75mm f/1.4 Lens is a manual focus optic designed for full-frame mirrorless cameras. It’s suitable for creamy bokeh portraits, night shots, still life, travel, and casual street photography. The optical design features three high-refractive index lenses, which enhance sharpness and reduce optical aberrations. An f/1.4 maximum aperture combined with 13 aperture blades supports the creation of aesthetically pleasing bokeh and is designed for use in low-light situations. The minimum focusing distance of 2.6′ offers users more room for portraiture in close quarters. The metal body only weighs 14.3 oz.
https://www.youtube.com/watch?v=PTsFxBMp9_0
If you keep losing your hotshoe cover or want some additional weather protection, then the Smallrig Hot Shoe Cover is for you. You can find them on B&H Photo and Amazon.
· Essential Hot Shoe Protection: Shields camera contacts from dust, moisture, and scratches for worry-free outdoor use.
· Secure & Snug Double-Layer Fit: Ensures the cover stays firmly in place and prevents accidental loss.
· Soft TPE & Silicone Material: Durable and flexible for easy, tool-free installation and removal.
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