Category Archives: Sony Interview

Lensvid: Sony interview at Photokina

By Louis Ferreira | Published: October 11, 2018

Lensvid posted an interesting interview with Sony’s Mr. Yann Salmon-Legagneur (General manager for product marketing in Sony Europe) that was filmed at Photokina 2018. There is a recap of the video below.

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Laowa 10-18mm f4.5-5.6 and 100mm f2.8 2:1 Ultra Macro

By Louis Ferreira | Published: September 27, 2018

From the Laowa booth – Laowa 10-18mm f4.5-5.6 and 100mm f2.8 2:1 Ultra Macro: 10-18mm zoom is the smallest and widest zoom for E-mount IBIS needs to be set manually in the menus if you want to leave it turned on Laowa is always trying to offer features that others dont There is a 37mm filter […]

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Cinema5D Interview: Where is The Sony a7SIII?

By Louis Ferreira | Published: September 27, 2018

Cinema5D Interviewed Sony Senior Manager Yutaka Iwatsuki who is responsible for product planning and they flat out asked them for us… Where is the Sony a7SIII? Of course, he doesn’t give an answer beyond we want to get it right. Below you can see the key points covered: Sony wants to get the a7SIII right They […]

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Sony Market Share By Percentage 1H 2018 Analysis

By Louis Ferreira | Published: August 21, 2018

Sony Market Share By Percentage 1H 2018 Brand U.S. Dollar Share Sony 40% Canon 33% Nikon 26% Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on Dollars Share, Jan.- Jun. 2018.   SonyMirrorlessPro received a more detailed report of about where Sony stands compared to Canon and Nikon […]

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The Art of Photography: Why Sony is Absolutely KILLING it Right Now

By Louis Ferreira | Published: July 28, 2018

It’s taken some time, but mirrorless technology has finally begun to surpass the DSLR and now Canon/Nikon are trying to catch up. Ted Forbes has put together a great video explaining how and why mirrorless technology surpassed the DSLR, which he breaks down into 5 parts. Sensor Processor Software Power Lens Design In the first […]

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James Cameron To Shoot Avatar Sequels On Sony VENICE Camera System

By Louis Ferreira | Published: June 1, 2018

Full Press Release: James Cameron’s Lightstorm Entertainment to Shoot AVATAR SEQUELS on Sony’s VENICE Camera New CineAlta Motion Picture System Chosen for Principal Photography on all-Sony Imaging Production; Unique Sony Extension System Enables Capturing What Used to be Impossible James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on […]

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