Author Archives: Louis Ferreira

Upcoming Sony Live Streams Press Conferences: IFA September 5 and IBC September 13

https://www.youtube.com/watch?v=Ql0HYOYpGSY We already covered the upcoming Sony IFA Press Conference that will take place on September 5th, but there is also IBC 2019 coming September 13th. Either event could host the announcement of the Sony a7SIII, but no details have leaked yet. Until then stay tuned to SonyAddict for updates and coverage of any Sony […]

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 7Artisans 35mm f/1.4 Now Available

The  7Artisans 35mm f/1.4 is now available on Amazon and Adorama The large aperture of F1.4 highlights the background of the subject blur. The aperture ring is a staged adjustment that allows for more precise control of the amount of light passing through. The main body of the lens is made of all metal. The […]

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Sony Has E-Mount Camera Left to Announce

We have known about this camera for a while now and it is still believed that it is the Sony a7SIII, but it could also be the Sony a9II. I think Sony will answer the Panasonic S1H sooner rather than later with the Sony a7SIII, but I expect they will wait to announce the Sony […]

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Sony is Selling $760 Million Stake in Olympus Monday

There is an activist shareholder currently trying to influence Sony to drive up share prices and one of his suggestions was to liquidate holdings like the one Sony has in Olympus so some sites are attributing the move to him. I am not sure if that is the reason why, but Olympus hasn’t been doing […]

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7Artisans 35mm f/1.4 Full Frame E-Mount Coming Soon

7Artisans posted some photos and a video for a new E-Mount 35mm f/1.4 lens that is coming soon. It looks very Leica like in design, which is nice, but we will have to see how it performs. 7Artisans products can be found on B&H Photo and Amazon. via Photorumors

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Sony a7RIV PDR Results: Not Quite Medium Format. Is Full Frame Performance Maxed Out Already?

There are a few ways to look at Photons to Photos PDR results for the Sony a7RIV compared to cameras like the a7RIII and GFX, but I would say that the a7RIV is proving that we are reaching the limits of what a Full Frame sensor can capture. Yes, the a7RIV is 61MP compared to […]

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