Author Archives: Louis Ferreira

Sony Creative Space NYC Update

Last week we announced Creative Space NYC, our newest pop-up experience, taking place between October 24 and 26, at SIR Stage37 in NYC. Today, we’re happy to reveal some additional exciting details about this experience. WEDNESDAY, OCTOBER 23RD – EDU DAY & ABEL-CINE FILM NIGHT We’re kicking off the Creative Space NYC experience with a pre-show day, focused […]

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Sony a9II Introduction Videos

Some are disappointed with the Sony a9II announcement because there was a lot of hype on some sites, but the a9II shows that Sony was really pushing the limits of mirrorless cameras with the original Sony a9. The Sony a9II is a pretty good incremental upgrade, but a discounted Sony a9 might be a better […]

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Sony LSI Design EVP: AI integration, Recurring Revenue Business Model, Org Chart, Market Segmentation And Trends

Sony LSI Design EVP Hideki Yoshida’s presentation at RISC-V Day Tokyo 2019 on Sept. 30 is titled “Future of Image Sensing with RISC-V.” The presentation lays out Sony’s plans for AI integration on image sensors and also says that Sony is going to pursue “a recurring revenue business model.” The presentation also includes an updated Sony Semiconductor […]

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VILTROX 85mm f/1.8 AF Firmware Update v1.0.12 Released

Viltrox just released an update to their excellent VILTROX 85mm f/1.8 AF that you can download here. Amazon has them in stock and slightly discounted at this time. PFI RBMH 85mmF1.8 STM E-mount v1.0.12 Fixed the bug that automatically restarted on models such as A7M3/A7R3/A9. Improved the stability. Be sure to follow us on Facebook, Twitter, Instagram, Youtube. VILTROX […]

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Sony a9II First Looks – The King of Mirrorless Cameras?

The Sony a9II was just launched without much coverage from third parties the other day, but now we are starting to see some first impressions trickle out. The Sony a9II isn’t for everyone, but it has been an impressive halo mirrorless camera since it originally launched. I’m really looking forward to this camera having its […]

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Voigtlander 50mm f/2.0 APO-LANTHAR FE

Translated Release: Announcement Voigtländer 50 mm / 1: 2.0 APO-LANTHAR E The most powerful standard lens of all time in the history of Voigtländer!To mark the 20th anniversary of the Voigtland Classic Line, we are today presenting the Voigtland APO-LANTHAR 50 mm F2.0, which was developed exclusively for Sony E-Mount full-frame cameras!The name APO-LANTHAR is […]

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