Author Archives: Louis Ferreira

DPRTV: 2020 Resolutions For Every Camera Company

DPRTV put together some New Years’ resolutions for the camera companies out there and of course, Sony’s horrible menu system made the list. While Sony has improved its menus marginally over the years they are still not great and many feel that Sony needs to start over again from the start. I personally have never […]

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Save $600 on ZEISS Batis 18mm f/2.8 Today Only

You can save $600 on the ZEISS Batis 18mm f/2.8 at B&H Photo today only. Key Features E-Mount Lens/Full-Frame Format Aperture Range: f/2.8 to f/22 Seven Low Dispersion Elements Four Aspherical Elements Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube

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Sony Can’t Make Image Sensors Fast Enough to Keep Up With Demand

Bloomberg is reporting that Sony is having trouble keeping up with the demand for its sensors this year and that even the capital investment being made in a new Nagasaki plant that will be operational in April 2021 may not be enough to fully satisfy demand going foward. “Sony Corp. is working around the clock to […]

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TTArtisan 11mm f/2.8 Full-Frame E mount Fisheye Released

TTArtisan announced their 11mm f/2.8 fisheye lens for full-frame E-Mount and it’s available on Amazon already. The 11mm F2.8 fisheye lens has a very large depth of field for manual lens use. Exaggerated images and surreal information transmission may open up new inspiration for sports photography and landscape photography. Full frame sensor coverage with extreme […]

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Lensrentals: Sony Continues Making Progress in 2019 Most Popular Photography and Videography Rentals

Lens Rentals deals with a pretty substantial portion of the photography rental market and they released their 2019 data. Sony has quickly become a force in the world of photography and they are still growing. Sony’s overall share of Lensrentals’ market grew from 14.58% to 15.37% in 2019. Market Share of Lens Rentals in 2019 by […]

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Zenitar 50mm f/0.95 E Full-Frame E-mount Lens Now Shipping

The Zenitar 50mm f/0.95 based on the Russian Lens makers Zenit KMZ is now available on Amazon Brand new from the historic Russian Lens maker, Zenit KMZ, and imported by Zenit Lenses US (Zenit.Store) – the only authorized US agent. Full warranty. Developed for artistic and creative photographer, Zenit used 14 Aperture blades for beautiful […]

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