Sony Photography News and Rumors

Preorders start Wednesday at 10am B&H Photo / Amazon / Adorama

LAS VEGAS, Feb. 26, 2018 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced yet another impressive addition to their full-frame mirrorless camera lineup, the α7 III (model ILCE-7M3).

Sony’s unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MP (1) back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops (2) of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fps (3) with either mechanical shutter or silent shooting (4), diverse 4K (6) video capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.

“We are continually pushing to deliver more for our customers – more versatility, more functionality and most importantly, more innovation,” said Neal Manowitz, Vice President of Digital Imaging for Sony Electronics. “With the new α7 III, we’ve taken many of our newest and most advanced imaging technologies from the acclaimed α9 and α7R III models and paired them with an all-new 24.2 MP back-illuminated sensor to deliver the ultimate full-frame camera for enthusiasts, hobbyists and professionals alike. It’s a camera that punches far above its weight class in every capacity. Combined with our impressive selection of 26 native full-frame E-mount lenses, it provides a level of performance that is simply unmatched in the industry.” Read More »

Check out the Sony WPPI 2018 Live Stream above and order your Sony a7III after.

Preorder should open up soon B&H Photo / Amazon / Adorama

Sony will deliver best operating profit since established

Sony a7III Basic Full Frame model

• 15 stops of dynamic range
• 24.2 MP New Sensor
• New Image Processor
• 693 AF Points
• -3 EV AF
• Eye AF
• 10 FPS Silent or Mechanical Shutter
• 177 JPEG image buffer
• Video 4k from 6k
• 14 Stops of dynamic range in video
• Battery life longest of any camera ever 710 on a single charge
• New Z Battery
• Dual UHS-II
• Touch Screen
• $2,000 US
• Pre-orders Wednesday Morning

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Photorumors came across a new Photo of the Sony a7III coming shortly from Sony. Dphotoworld leaked the rest.

Specs are expected to be:
24 mp
7 fps
425 contrast points
167 phase detection
Joystick
Z batterie
Touch Screen
4k recording 24, 25 and 30 fps
1080p 24, 25, 30 and 60 fps
$1899

Preorder should open up soon B&H Photo / Amazon / Adorama

Join our Sony a7 Owners Group and Sony a7 Page, also follow SonyAddict on Facebook and Twitter.