The Sony Live Stream APSC Event Starts at 1:00PM EST

Sony is expected to make some APS-C announcements today at 1PM EST. I will cover the key points of the event below.

Sony a6400 Jan 17th: B&H Photo / Amazon / Adorama

3 major announcements coming
30 million creators in their alpha community
Sony has the number one share in the global full frame market
Even with added competition in 2018 Sony grew
Major Sony a9 firmware update coming
NEW AF technology based on Speed + AI
Real-Time Animal Eye AF
Real-Time Tracking
New Firmware 5.0 being released in March 2018 for free
The tracking system works for video too
Sony a7III and a7RIII getting new firmware in April 2018
Sony a6400 announced
Over half of full frame cameras sold are full frame mirrorless
Sony is number one overall in the United States now
a6400 screen that can vlog
Updating Sony’s software
Sounds like Sony is making their software even more useful if it works correctly

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Nikkei: “Sony is soon going to release a cheap, mid-level mirrorless camera”


It looks like Sony will be introducing a midrange APS-C camera soon. Yesterday the Japanese website Nikkei reported that Sony is soon going to release a new, cheap, mid-level mirrorless camera and today Photorumors did the same. Maybe this will be the Sony a6700 and the a7000 will come at a later date. We will see soon enough if the rumors are correct.

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CamFi Pro Plus: Wireless USB Tethering For 500+ Cameras

Press Release:
Guangdong, CHINA—DECEMBER 18, 2018—CamFi, maker of wireless camera controllers, announced the release of CamFi Pro Plus today. This new product adds the wireless tethering feature for 500+ cameras, including Canon, Nikon, Sony, Fuji, Pentax and more. All DSLR cameras which support USB tethering can be supported by CamFi Pro Plus.

“This is a big step for tethering technology,” said Mark Ma, the CEO of CamFi Limited. “It will improve the productivity for the professional photographers greatly, without any study cost.” With wireless tethering, there is need for a USB cable to connect the camera and computer. CamFi Pro Plus also allows photographers to keep using familiar tools, such as Capture One, Lightroom, EOS utility, Sony Pixel and so forth, directly via WiFi.

CamFi Pro Plus adds the third party tethering service. It can send USB data to the client device directly through a WiFi connection. When a camera is connected with CamFi Pro Plus, the laptop which connects to it will act as if the USB device plugged into it directly. In tests, the maximum Wi-Fi speed can achieve 10M Bytes/second. For a 20M raw photo, for example, this translates into need only about three seconds to transfer with Capture One.
The third party tethering service of CamFi Pro Plus supports Windows and Mac. The price of CamFi Pro Plus is $339. It can be ordered via CamFi website. All the existing customers of CamFi Pro can order the upgrade service for $40.

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Sony EU is Offering an Additional 12 Months on Top of Their Standard Warranty


Products purchased in Europe generally come with a 2-year warranty, but now Sony is offering an additional year if you register your product within 60 days of purchase on their website.

Offer ends 31st January 2020 – product purchase must be by this date. Product registration and activation of your one year extended warranty must be completed within 60 days of product purchase. If you have already purchased or otherwise received an extended warranty for this product, please note that you will not be eligible to add a further one year’s warranty using this code. The extended warranty is not transferrable. Offer is valid for the purchase in all EU Member States excluding Luxemburg, Netherlands and Norway (but including UK) plus Bosnia and Herzegovina, Montenegro, Serbia, and Switzerland.

This offer includes many lenses and camera bodies from Sony’s E-mount and A-mount line-up including: Sony a7RIII, a7RII, a7R, a7SII, a7S, a7III, a7II, a7, a9, RX1, RX1R, RX1RII, a6500, a99II, a77II and almost every current lens you could attach to them.

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Sigma 28mm f/1.4 DG HSM Art Lens Officially Released

Sigma just announced the Sigma 28mm f/1.4 DG HSM Art today and it can be pre-ordered at B&H Photo / Adorama / Amazon (Coming Soon to Amazon). Shipping starts on January 25th, but E-mount might ship a little later. Sample images are available here.

 

Focal Length28mm
ApertureMaximum: f/1.4
Minimum: f/16
Camera Mount TypeSigma, Nikon F, Canon EF and Sony E
Format Compatibility35mm Film
Angle of View75.4°
Minimum Focus Distance11.02″ / 28 cm
Magnification0.185x
Maximum Reproduction Ratio1:5.4
Optical Design17 Elements in 12 Groups
Diaphragm Blades9, Rounded
Image StabilizationNone
AutofocusYes
Filter ThreadFront: 77 mm
Dimensions (DxL)3.26 x 4.24″ / 82.8 x 107.7 mm
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The Great 400mm Teardown Comparison: Sony 400mm f2.8 GM OSS vs Canon 400mm f/2.8L IS III


Lens rentals added some post to their teardown series for the new Sony 400mm f2.8 GM OSS and Canon 400mm f/2.8L IS III to see how Sony compares and it’s very lengthy. I covered all of the key points in the comparison below, but if you want to see the teardowns completely you will have to check the posts which I have linked too below. It’s a bit crazy to break down a lens at this price point, but lens rentals is the company with the confidence to do a proper disassembly.

Excerpts:

  • Sony won the battle of most fluorite elements 3 to 2 over Canon
  • Canon has long been the one lens company that grows and polishes large fluorite in-house and Sony is using 3 large ones that might have been grown by Canon since other manufacturers generally make smaller ones.
  • Sony wanted them to tear down the lens because they thought lens rentals would be impressed and the lens is superb compared to the Canon but costs less.
  • Sony has a single pressure plate where the tripod foot mounts whereas Canon has a double so Canon’s mount is more robust.
  • The ring that the tripod rotates on is a similar design to Canon’s
  • Sony has a knob to click and declick the tripod collar ring and Canon requires disassembly to do.
  • Sony used good seals
  • Sony’s 40.5mm drop in filter might be more difficult to find than Canon’s 52mm
  • Sony uses flex from the bayonet electronics instead of soldered wires, which is a plus
  • Sony’s mount is heavy duty metal and is held in place by 7 screws instead of 4
  • No infinity shims in the mount or signs of a variable thickness mounts like Canon uses
  • Sony’s magnesium feels just like Canon’s
  • Sony uses small nylon gears to rotate the focus ring that has almost no pressure on them, but lens rentals isn’t a fan of nylon gears, so these shouldn’t wear out.
  •  Sony has it’s shims in the barrel and they can be accessed and adjusted, which if you’re going to use shims this is how you should use them.
  • The lens has markings by the shims that likely tells you how thick they are, which is nice
  • The flex runs throughout the lens are well run and secured there are even protective elements for the cables.
  • Sony’s focus ring has double sided tape on it’s covering whereas Canon’s is friction molded
  • Sony used a sensor shim to secure a cable under the focus ring, which kept them from having to design another part to hold it down, which is smart engineering.
  • Sony might allow for double centering with there shims, which Tamron used to do.
  • Double centering allows for a lot of adjustment and it can be difficult to get right
  • Sony’s new 4th generation LM is large and robust without using any glue.
  • Everything Lens Rentals found gave them confidence that the Sony 400mm f2.8 GM OSS is a solid lens and it’s comparable to other similar lenses from Canon/Nikon.
  • Canon is on their 8th generation lens and Sony their 1st and they already caught the gold standard

You can see the Sony 400mm f2.8 GM OSS teardown here and the Canon 400mm f/2.8L IS III teardown here.

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Sony 400mm f/2.8 FE: B&H Photo / AmazonAdorama
Sony a9 Action Shooting Kit: B&H Photo / Amazon / Adorama
Sony a9: B&H Photo / Amazon / Adorama

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