You can save $600 on the ZEISS Batis 18mm f/2.8 at B&H Photo today only.
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Bloomberg is reporting that Sony is having trouble keeping up with the demand for its sensors this year and that even the capital investment being made in a new Nagasaki plant that will be operational in April 2021 may not be enough to fully satisfy demand going foward.
“Sony Corp. is working around the clock to manufacture its in-demand image sensors, but even a 24-hour operation hasn’t been enough.
For the second straight year, the Japanese company will run its chip factories constantly through the holidays to try and keep up with demand for sensors used in mobile phone cameras, according to Terushi Shimizu, the head of Sony’s semiconductor unit. The electronics giant is more than doubling its capital spending on the business to 280 billion yen ($2.6 billion) this fiscal year and is also building a new plant in Nagasaki that will come online in April 2021.
“Judging by the way things are going, even after all that investment in expanding capacity, it might still not be enough,” Shimizu said in an interview at the Tokyo headquarters. “We are having to apologize to customers because we just can’t make enough.””
In May Sony said they control about 51% of the image sensor market by revenue which is growing thanks to smartphones, they believe will hit 60% by 2025. You can read the full story here.
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TTArtisan announced their 11mm f/2.8 fisheye lens for full-frame E-Mount and it’s available on Amazon already.
Lens Rentals deals with a pretty substantial portion of the photography rental market and they released their 2019 data. Sony has quickly become a force in the world of photography and they are still growing. Sony’s overall share of Lensrentals’ market grew from 14.58% to 15.37% in 2019.
| Brand | This Year | Last Year |
| Canon EF Mount | 45.48% | 48.85% |
| Sony E Mount | 23.90% | 22% |
| Nikon F Mount | 14.04% | 15.53% |
| Micro Four Thirds | 7.14% | 7.09% |
| Fuji X Mount | 3.53% | 3.38% |
| Canon RF Mount | 1.29% | 0.11% |
| PL Mount | 1.24% | 0.68% |
| Nikon Z Mount | 0.79% | 0.1% |
| Leica M Mount | 0.70% | 0.76% |
Sony E Mount rentals rose from 22% to 23.90%
| Brand | This Year | Last Year |
| Canon EF Mount | 36.3% | 41.03% |
| Sony E Mount | 27.16% | 26.44% |
| Nikon F Mount | 13.09% | 14.89% |
| Micro Four Thirds | 9.23% | 10.37% |
| Canon RF Mount | 4.91% | 0.65% |
| Fuji X Mount | 4.28% | 3.84% |
| Nikon Z Mount | 2.26% | 0.38% |
| Fuji GFX Mount | 1.02% | 0.51% |
| Leica M Mount | 0.65% | 0.59% |
Sony E Mount body rentals rose from 26.44% to 27.16%
| Brand | This Year | Last Year |
| Canon | 35.84% | 37.17% |
| Sony | 15.37% | 14.58% |
| Sigma | 13.96% | 12.96% |
| Nikon | 9.82% | 9.62% |
| Tamron | 4.3% | 3.85% |
| FujiFilm | 4.14% | 3.74% |
| Zeiss | 3.09% | 3.68% |
| Panasonic | 3.6% | 3.42% |
| Metabones | 2.41% | 2.66% |
| Remainder of Brands | 7.47% | 8.32% |
The overall market share has remained pretty stagnant for years now, but Sony continues to make progress rising from 14.58% to 15.37%. Canon seems to be the big loser in 2019.
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via LensRentals
The Zenitar 50mm f/0.95 based on the Russian Lens makers Zenit KMZ is now available on Amazon
Specs:
Samples:
Product Photos:
via Photorumors
If you’re looking for high-resolution performance at a reasonable price the Sony a7R lineup is king and it even compares well to large sensor cameras, but the Sony a7RIV isn’t a huge step up over the a7RIII. If Sony is approaching the limits of there technological capabilities with full-frame sensors it might be time for Sony to step up into a 44 x 33 sensor like the Fujifilm GFX has since the senors size has proven to have room to grow.
There are also other high-resolution cameras on the horizon from companies like Canon and Nikon that want to compete with the Sony a7R line too, but for now, Sony has a safe lead. Of course beyond senor performance, Sony also continues to have a substantial lead in AF performance regardless of sensor size, which some might value more than sensor performance.
You can compare PDR performance for yourself at Photos on Photos.
| Camera Model | Maximum PDR | Low Light ISO | Low Light EV |
|---|---|---|---|
| Sony a7RIII | 11.62 | 4744 | 10.57 |
| Sony a7RIII | 11.65 | 5787 | 10.85 |
| Fujifilm GFX50S | 11.90 | 6241 | 10.96 |
| Fujifilm GFX100 | 12.30 | 10413 | 11.70 |
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Sony a7RIII: B&H Photo / Amazon / Adorama
Sony a7RIV: B&H Photo / Amazon / Adorama
Fujifilm GFX50R: B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama