Nokishita leaked the product photos of the Sony FE 50mm f/1.2 GM. We should hear more about this lens this week.
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via Nokishita
Tamron posted a teaser a few days ago on Facebook that something was coming, which lead to a lot of wild speculation. Now Tamron has finally clarified what we can expect with its latest statement “Countdown to big savings. Be the first to know! Sign up today.”, which you can also see here and below. I’m not saying they won’t announce more than a sale, but the fact that they got specific might be to quite some of the hype out there.
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Countdown to big savings. Be the first to know! Sign up today.https://t.co/rNKGy3dCGv pic.twitter.com/lN3y79Ie1c
— Tamron USA (@TamronUSA) March 13, 2021
Notice to Owners of the E-mount lens FE 35mm F1.4 GM for Interchangeable Lens Digital Cameras α
Thank you for your interest in Sony Products.
Sony has recently become aware that the ornament plate for some of the E-mount lens FE 35mm F1.4 GM “SEL35F14GM” for Interchangeable Lens Digital Camera αTM, may come off. However, this does not affect the optic performance of the lens.
Sony will offer free inspection and free of charge repairs for the affected lenses.
We apologize for any inconvenience caused and thank you for your understanding and cooperation.
[Applicable Model and Serial Number]
E-mount lens FE 35mm F1.4 GM “SEL35F14GM” for Interchangeable Lens Digital Camera αTM
To determine whether your E-mount lens FE 35mm F1.4 GM “SEL35F14GM” for Interchangeable Lens Digital Camera αTM may be affected, click here to validate the serial number.
[How to check the serial number]
The serial number can be found on the model plate located at the bottom of the lens.
[Period for Free Repair Service]
Until March 31, 2024
For any questions, please contact your local Sony Service Centre. A list of the Sony Serivce centres can be found in the service centres’ pages.
Sony a7SIII: B&H Photo / Amazon / Moment / Adorama
Atomos NINJA V: B&H Photo / Amazon / Adorama
Atomos announce development of Apple ProRes RAW support on the Ninja V for Sony’s New FX3
March 9th, Melbourne, Australia: Atomos is excited to be continuously working with the team at Sony to be bringing Apple ProRes RAW recording using the Ninja V with Sony’s brand new FX3 (ILME-FX3) camera. The FX3 & Ninja V combination will bring users the ability to record the camera’s 16-bit RAW output at up to 4kp60.
Sony’s Cinema Line FX3 is compact and perfect for solo shooting. In line with Sony’s other Cinema Line cameras, the FX3 includes S-Cinetone™, the highly regarded look profile inspired by Sony’s digital cinema camera VENICE colorimetry. Allowing the camera to be used standalone or alongside the other cameras in Sony’s Cinema Line. The compact and rugged camera offers users a wide dynamic range with 15+ stops* for video whilst also making it perfect for low light conditions. This groundbreaking new camera perfectly complements the current line-up offered by Sony; with the Alpha 7S III, the FX6 and the FX9, all outputting 16-bit RAW to an Atomos monitor/recorder. The recording of the Apple ProRes RAW files takes place on the Ninja V. This means that every type of use case and budget can be met with the new camera range. Read More
Sony Honored as One of “2021 World’s Most Ethical Companies”
Tokyo, Japan – Sony Corporation has been recognized by the Ethisphere Institute as one of the “World’s Most Ethical Companies” for the 3rd consecutive year. The US-based Ethisphere Institute researches and advances the standards of ethical business practices worldwide.
The “World’s Most Ethical Companies” award honors companies who achieve outstanding results in the areas of transparency, integrity, ethics, and compliance. Companies are evaluated across five categories: Ethics and Compliance Program, Corporate Citizenship and Responsibility, Culture of Ethics, Governance, Leadership and Reputation. This year’s list includes 135 companies from across 22 countries and regions, and 47 industries.
Maintaining a strong ethical culture while creating innovation is a key strategic focus for Sony. The Sony Group Code of Conduct is based upon the core ethical values of Fairness, Integrity, Honesty, Respect and Responsibility, and is the foundation for Sony’s culture. To Sony, this award recognizes Sony’s unwavering commitment to these principles in difficult and uncertain times. Sony believes that its strong ethical culture enables it to continue to advance its initiatives for sustainable value creation.
Sony Corporation Chairman, President and CEO Kenichiro Yoshida stated, “We are both pleased and proud that Ethisphere has once again named Sony one of the World’s Most Ethical Companies. The commitment to operate with “Integrity & Sincerity” is woven into every aspect of our business – and forms one of our most important and enduring Values . As we continue to do all that we can in areas of environment and social sustainability, such as the COVID-19 pandemic, climate change and social justice, we vow to continue to manage Sony in an ethical manner and with a long-term view, contributing to people, society, and the planet through all our business operations and social support programs.”
Ethisphere CEO, Timothy Erblich commented, “While addressing the tough challenges of 2020, we saw companies lead – above all other institutions – on earning the trust of stakeholders through resilience and a commitment to ethics and integrity. The World’s Most Ethical Companies honorees continue to demonstrate an unwavering commitment to the highest values and positively impacting the communities they serve. Congratulations to everyone at Sony for earning the World’s Most Ethical Companies designation.”
Sony FX3: B&H Photo / Amazon / Adorama
The Sony FX3 is now shipping from all major retailers, but if you don’t love the form factor get a Sony a7SIII.
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Sony a7SIII: B&H Photo / Amazon / Moment / Adorama
Atomos NINJA V: B&H Photo / Amazon / Adorama