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Sony Announced A Technological Partnership With The NFL

By Louis Ferreira | Published: August 1, 2024

Sony and National Football League Launch New Technology Partnership
Sony Electronics – 07/31/2024

Broad-ranging partnership includes expansion of Sony’s Hawk-Eye Innovations’ sports technology, Sony as the official headphones of the NFL and more

NEW YORK and SAN DIEGO, July 31, 2024 /PRNewswire/ — The National Football League and Sony announced today a partnership naming Sony as an official technology partner of the NFL, as well as the new official headphones of the NFL.

Through this partnership, Sony and the NFL will be working collaboratively with coaches, players, teams and leadership across the organization to transform the future of football. This includes an expansion of Sony’s sports technology through Hawk-Eye Innovations to support officiating and the development of on-field and sideline technologies, including a new coach’s sideline headset that will debut in the 2025 season. Read More »

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Tamron 28-300mm F/4-7.1 Di III VC VXD (Model A074) Announced

By Louis Ferreira | Published: July 31, 2024

Tamron 28-300mm F/4-7.1 Di III VC VXD (Model A074):
B&H Photo / Amazon / Adorama

TAMRON Announces the Launch of the 10.7x All-in-One Zoom Lens Tamron 28-300mm F/4-7.1 Di III VC VXD (Model A074)
Tamron announces the launch of the 28-300mm F/4-7.1 Di III VC VXD (Model A074), a 10.7x all-in-one zoom lens for Sony E-mount full-frame mirrorless cameras on August 29, 2024, at $899 USD / $1199 CAD.

The TAMRON 28-300mm F4-7.1 VC is an all-in-one zoom lens for Sony E-mount full-frame mirrorless interchangeable lens cameras. This lens covers a broad focal length range from 28mm wide-angle to 300mm telephoto with superior imaging performance. It achieves a zoom ratio of 10.7x with a length of just 5” (126mm) and weighs only 21.5 oz. (610g). The lens is equipped with the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, enabling it to focus quickly and accurately throughout the entire zoom range. The lens also features TAMRON’s VC (Vibration Compensation) mechanism to ensure sharp hand-held images when shooting at the 300mm telephoto end and in low-light conditions. With an MOD (Minimum Object Distance) of 7.5” (0.19m) and a maximum magnification ratio of 1:2.8 at the wide end, the lens allows users to enjoy the world of wide macro photography. It includes a Focus Set Button and a connector port for the dedicated TAMRON Lens Utility™ software independently developed by TAMRON to expand the scope of expression for still images and video. The lens features Moisture-Resistant Construction, and the front element has a protective Fluorine Coating. The new 28-300mm F4-7.1 VC lets users take photos in an extremely wide range of situations with just one lens. Read More »