Category Archives: Press releases

The Associated Press Partners With Sony Over Canon and Nikon

By Louis Ferreira | Published: July 23, 2020

AP to Equip all Visual Journalists Globally with Sony Imaging Products Sony Electronics to become AP’s exclusive global imaging provider for photo and video journalism July 23, 2020 – SAN DIEGO, CA – Sony Electronics Inc. a global leader in imaging, and The Associated Press, the trusted global news organization, announced today a new collaboration that […]

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Sony Announces HDC-P31, a Multi-Purpose Point of View System Camera with Enhanced Remote Features and Advanced HDR Workflows

By Louis Ferreira | Published: July 20, 2020

Sony Announces HDC-P31, a Multi-Purpose Point of View System Camera with Enhanced Remote Features and Advanced HDR Workflows Sony Electronics’ latest camera, the HDC-P31, is a point of view (POV) system camera with remote functionality and 1080/60p HDR capability that complements the company’s versatile lineup of box and portable system camera options. As the demand to […]

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Sony Electronics Announces Expanded Capability of Camera Remote Software Development Kit (SDK) for Third Party Developers

By Louis Ferreira | Published: July 18, 2020

SAN DIEGO, July 16, 2020 /PRNewswire/ — Sony Electronics Inc. has announced an updated version 1.01 for their Camera Remote Software Development Kit, expanding the functionality and versatility of the SDK for developers and integrators. Sony, the industry leader in both full-frame and mirrorless cameras, has released the SDK based on extensive interest in their camera […]

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LEE85 System – Available 1st August 2020!

By Louis Ferreira | Published: July 12, 2020

LEE85 System – Available from 1st August 2020! We are delighted to announce that its new LEE85 Filter System will be available through our global dealer networks (B&H Photo / Amazon / Adorama) from 1st August 2020. First announced in March, the LEE85 Filter System is centered around a lightweight, compact, precision-engineered filter holder designed for landscape, cityscape and […]

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New H.266/VVC Codec Reduces 8k/4k Data Requirements by 50% and Might Debut in Sony a7SIII

By Louis Ferreira | Published: July 10, 2020

Fraunhofer HHI is proud to present the new state-of-the-art in global video coding: H.266/VVC brings video transmission to new speeds After devoting several years to its research and standardization, Fraunhofer HHI (together with partners from industry including Apple, Ericsson, Intel, Huawei, Microsoft, Qualcomm, and Sony) is celebrating the release and official adoption of the new […]

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Sony Support Measures for Industry Creators including Cinematographers and Photographers

By Louis Ferreira | Published: June 24, 2020

Support Measures for Industry Creators including Cinematographers and Photographers Financial Contributions from the Sony Global Relief Fund for COVID-19 Tokyo, Japan – Sony Corporation (“Sony”) today announced that it will devote funds to organizations related to creative communities and inspect Sony cameras free of charge, as support measures for industry creators including cinematographers, camera operators, […]

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