Category Archives: Press releases

New H.266/VVC Codec Reduces 8k/4k Data Requirements by 50% and Might Debut in Sony a7SIII

Fraunhofer HHI is proud to present the new state-of-the-art in global video coding: H.266/VVC brings video transmission to new speeds After devoting several years to its research and standardization, Fraunhofer HHI (together with partners from industry including Apple, Ericsson, Intel, Huawei, Microsoft, Qualcomm, and Sony) is celebrating the release and official adoption of the new […]

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Sony Support Measures for Industry Creators including Cinematographers and Photographers

Support Measures for Industry Creators including Cinematographers and Photographers Financial Contributions from the Sony Global Relief Fund for COVID-19 Tokyo, Japan – Sony Corporation (“Sony”) today announced that it will devote funds to organizations related to creative communities and inspect Sony cameras free of charge, as support measures for industry creators including cinematographers, camera operators, […]

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LensRentals: Finds That 2% of Sony a7 Cameras and 1.6% of All Sony Cameras Have Mount Issues

Lens rental has done some interesting testing of flange to sensor distance for cinema cameras and photography cameras. During their testing, they found damaged sensor mounts that shockingly didn’t disable the Sony cameras they were found in even though lens rentals would consider the damage “disabling” if just shown the picture above. Lensrentals would have […]

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Sony Xperia 1 II Preorders Start With WF-1000XM3 Bonus

Sony added some very useful professional features to the Sony Xperia 1 II and are including a preorder bonus if you order within the first week of its launch. If you’re tired of iPhone or are a fan of android you can order one on B&H Photo / Amazon / Adorama Be sure to follow […]

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Camera Grand Prix 2020: Camera of The Year Sony a7RIV / Lens of The Year Sony FE 200-600mm F5.6-6.3 G OSS

Camera Grand Prix is held by Camera Journal Press Club (CJPC, Japan), a group of representatives from magazines or websites specializing in photos and cameras. CJPC, established in September 1963, has 10 members from the media as of May 2020. The selection committee, organized under CJPC’s Camera Grand Prix Executive Committee, deliberates and selects the […]

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Sony Semiconductor Solutions and Microsoft Partner

Sony Semiconductor Solutions and Microsoft partner to create smart camera solutions for enterprise customer Companies collaborate to make video analytics solutions more accessible in order to drive better business outcomes Sony Semiconductor Solutions (Sony) and Microsoft Corp. (Microsoft) today announced they are partnering to create solutions that make AI-powered smart cameras and video analytics easier […]

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