Category Archives: Press releases

2021 Sony Corporate Report

By Louis Ferreira | Published: August 27, 2021

Sony released its 2021 Corporate Report, which you can check out here. It’s interesting how much more diverse Sony has become over the years starting off largely as an electronics company in this report and transforming into a more diverse entity with gaming making up the largest portion of the company. Cameras and sensors are […]

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Sony Dominates The 2021 EISA Awards

By Louis Ferreira | Published: August 16, 2021

Sony A1: B&H Photo / Amazon / Moment / Adorama With the Sony Alpha 1, photographers no longer face a choice between high resolution or high speed. Instead, it delivers 50-million-pixel images at up to 30fps with an uninterrupted blackout-free view in its electronic viewfinder, thanks to its unique full-frame stacked Exmor RS CMOS sensor with integrated memory and a powerful BIONZ […]

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Sony Controls 22.1% of The Camera Market

By Louis Ferreira | Published: August 8, 2021

Nikkei published the latest digital camera global market shares for 2020 and the top brands are: Canon: 47.9% (+2.5%) Sony: 22.1% (+1.9%) Nikon: 13.7% (-4.9%) Fujifilm: 5.6 % (-0.3%) Panasonic 4.4% (-0.3%) Canon, Sony, and Nikon control about 80% of the market with Fujifilm and Panasonic controlling about 10% and others makes controlling about the […]

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Sony Officially Warns Of Laser Damage

By Louis Ferreira | Published: August 2, 2021

It’s pretty common knowledge that focused light sources like lasers can damage your sensor along with shooting intense light sources like the Sun with a telephoto lens, but Sony has now put out an official statement in relation to lasers: Can the camera image sensor be damaged by laser? Do not directly expose the Lens […]

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Sony ZV-E10 Launch Event Delayed

By Louis Ferreira | Published: July 5, 2021

Sony announced that its July 7th launch event is being delayed. This is surprising since there was a pretty decent Sony ZV-E10 leak by a Youtuber. Hopefully we will know more soon. Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube Plus our owners’ groups Sony a1 Owners Group Sony a9 Owners Group Sony a7 Owners Group https://www.youtube.com/watch?v=llQg01v5h2s

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Tokina 2021 Lens Roadmap Update

By Louis Ferreira | Published: July 2, 2021

Tokina new products road map 2021-2022: Updated Dear customers. Thank you all for supporting Tokina brand. Kenko Tokina Co., Ltd. (Tokyo, Japan) has released the updated version of the Tokina new products road map 2021-2022. Facing unstable global supply of the materials and electronic components Tokina continues developing new products to respond to the growing […]

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