Author Archives: Louis Ferreira

Introducing Alpha Camera Academy: Your New Home For Learning Photography (For FREE!)

By Louis Ferreira | Published: October 18, 2025

Introducing Alpha Camera Academy: Your New Home For Learning Photography (For FREE!) Whether you’re picking up your first camera or refining a professional workflow, Alpha Camera Academy is the new and completely free dedicated learning home designed to help creators grow, experiment and tell more compelling stories. Explore practical lessons, gear guidance and creative techniques tailored to […]

Posted in Sony Events| 25 Comments

Viltrox 85mm f/2.0 EVO Coming October 20th and Listed Early in Germany

By Louis Ferreira | Published: October 17, 2025

The Viltrox 85mm F/2.0 EVO was first shown off at IBC 2025 here. There is now a teaser for the lens, which will be formally announced on October 20th. The lens was also listed early at a retailer in Germany here along with some photos that you can see below.

Posted in 3rd Party Lens| Tagged , , | 22 Comments

Sony Viewfinder Eye-Gaze AF Patent

By Louis Ferreira | Published: October 16, 2025

A patent from Sony, which uses the user’s eye to select AF points, has been discovered, similar to what Canon is doing in cameras like the Canon EOS R3 and Canon EOS R1. This technology could show up on a future camera like the Sony a9IV or Sony A1III. [Registration date] 2025-10-06 [Issue date] 2025-10-15 […]

Posted in Patents, Sony A1, Sony a9, Sony a9II, Sony a9III| 20 Comments

Viltrox 50mm f/1.4 Pro Announced

By Louis Ferreira | Published: October 15, 2025

The Viltrox 50mm f/1.4 Pro was launched today and is currently available for order only on Amazon for now. There are currently no reviews for this lens, but Viltrox Pro lenses have been well reviewed in the past so I wouldn’t hesitate to give this lens a try. Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube Plus our owners’ […]

Posted in 3rd Party Lens| Tagged , | 39 Comments

Laowa 200mm f/2 Announced and Preorders Started

By Louis Ferreira | Published: October 14, 2025

Laowa 200mm f/2: Venus Optics / B&H Photo / Amazon Venus Optics has finally announced the Laowa 200mm f/2, and preorders are now available directly from Venus Optics. The Laowa 200mm f/2 AF FF is designed for full-frame cameras, brings one of the most coveted focal lengths into reach. Traditionally, 200mm f/2 lenses have been ultra-expensive and out of […]

Posted in 3rd Party Lens| Tagged , , , , , , , , , | 17 Comments

SAB: Sigma 35mm F1.2 DG II Art Review: Cons – None

By Louis Ferreira | Published: October 13, 2025

Sigma 35mm F1.2 DG II | Art: B&H Photo / Amazon / Adorama Sony Alpha Blog posted its full Sigma 35mm F1.2 DG II Art, which you can read here or check out the excerpt below: Pros Excellent sharpness globally Super Smooth background blur Excellent contrast Excellent Bokeh balls Excellent color rendition Excellent rendering for portrait and skins Excellent AF Compact […]

Posted in 3rd Party Lens| Tagged , , | 28 Comments