French photography site Phototrend published its interview with Fabrice Abuaf from Sony at the Salon de la Photo 2024 show which you can read in French here and check out a translated summary of it below:
- Sony remains a dynamic company.
- There are no bad years as long as Sony is pursuing its goals of developing other segments.
- Sony remains the leader in France and Europe in the full-frame hybrid market and has positive momentum.
- The Sony a7IV has a lot of competition now, but even though it is not topping sales charts it is still their best-selling camera.
- The Sony a9III is a groundbreaking camera with global shutter that continues Sony’s rich history of introducing technology first like the BSI sensor in 2015, the first stacked sensor in 2017, and the first AI chip in the a7RV in 2022.
- Sony did well at the 2024 Olympics with over 1,000 pieces of equipment going out on loan to shoot the event on Sony a1 and Sony a9III cameras.
- Products arrive when they arrive is all Sony is willing to say about the Sony a7V.
- There is still a place for the Sony a7SIII even with the FX3 and FX30 thanks to its viewfinder and exceptional 12MP low-light performance.
- The A7S III, FX3, and ZV-E1 offer similar image quality because they are based on the same technology, but the use case varies
- Sony knows there is demand for lenses like the RF 100-300mm f/2.8 L IS USM and Nikkor 120-300mm f/2.8 E FM ED SR VR, but believes the Sony 300mm f/2.8 is a good option because it is light and has other advantages and buyers seem to agree.
- Sony acknowledges the strong demand for cameras like the Fujifilm X100VI and even the Leica Q3, but they have nothing to share about a Sony RX1R Mark II successor at this time even though the camera is 10 years old now.
- Sony still views APS-C cameras as relevant but they are mainly pushing technology down to APS-C from the Full Frame lineup.
- Sony doesn’t have any plans to share about faster f/1.2 lenses or f/2 zooms at this time.
Sony a7RV
B&H Photo / Amazon / Moment / Adorama
Sony a7IV:
B&H Photo / Amazon / Adorama
Sony a9III:
B&H Photo / Amazon / Adorama
Sony FE 300mm f/2.8 GM OSS:
B&H Photo / Amazon / Adorama
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