Sony A1: B&H Photo / Amazon / Moment / Adorama
With the Sony Alpha 1, photographers no longer face a choice between high resolution or high speed. Instead, it delivers 50-million-pixel images at up to 30fps with an uninterrupted blackout-free view in its electronic viewfinder, thanks to its unique full-frame stacked Exmor RS CMOS sensor with integrated memory and a powerful BIONZ XR processor. The fast sensor readout enables accurate focus and exposure tracking during burst shooting, while the dual-driven shutter system allows flash sync up to 1/400sec and electronic shutter flash sync at up to 1/200sec. For videographers, the Alpha 1 offers up to 8K (7680×4320) 30p movie recording. This really is the one camera that does it all.
Sony a7SIII: B&H Photo / Amazon / Moment / Adorama
The Sony Alpha 7S III delivers 4K video without any compromise. At its heart is a new 12-million-pixel back-illuminated full-frame Exmor R CMOS image sensor that provides outstanding performance at high ISO sensitivities with minimal rolling shutter effects. Its full-pixel readout enables ultra-sharp and clean video without a crop. In 4K/60p mode the camera can record for more than an hour without overheating, while for slow motion, 4K/120p and Full HD/240p are also available. Internally, the camera records 10-bit footage with 4:2:2 colour subsampling; it can also output 16-bit RAW data to a compatible recorder over HDMI. Other highlights include an extremely large, high-resolution 9.44-million-dot viewfinder and a fully articulated touchscreen monitor.
Sony XPERIA 1 III: B&H Photo / Amazon
Sony’s Xperia 1 III introduces the first ever 120Hz 4K screen on a smartphone, plus a variable focal-length periscope telephoto camera, making this a genuine multimedia hero ideal for anyone who uses their mobile device mostly to create or to consume high-quality video and photo content. These capabilities are supported by Qualcomm’s latest 5nm Snapdragon 888 chipset and a full 12GB of RAM, a potent engine that ensures this smartphone also excels at mobile gaming and app multitasking. A high-end handset for demanding users, the Xperia 1 III wraps its pleasing functionality in a fresh design with an impeccable glass finish and IP65/IP68 water/dust-proofing.
Sony FE 14mm f/1.8 GM: B&H Photo / Amazon / Adorama
This extremely compact wide-aperture ultra-wideangle prime lens combines Sony’s latest optical design achievements and manufacturing techniques into a rectilinear 14mm f/1.8 lens that is as easy to carry in the field as it is to use in studio. The compact size and weight, however, do not compromise high image quality or weather-resistant build quality. Sporting careful optical correction, the Sony FE 14mm F1.8 GM performs impressively well for landscapes, nightscapes, and architecture. The 9-blade aperture and XA lens elements contribute to attractive bokeh, while the linear AF motors provide fast and accurate autofocus.
Sony FE 12-24mm f/2.8 GM: B&H Photo / Amazon / Adorama
Sony’s large-aperture ultra-wideangle zoom is a truly amazing lens, with remarkable optical performance that’s on a par with high-end primes. The sharpness is very impressive from edge to edge, even at maximum aperture. The lens is also astonishingly compact considering its 122° angle of view and bright maximum aperture of f/2.8. The high build quality includes weather-sealing and a water- and oil-repellent fluorine coating on the front element. Quick and accurate autofocus makes this lens a useful tool for both landscape photographers and photojournalists. 
Sony FE 50mm f/1.2 GM: Moment / B&H Photo / Amazon / Adorama
This unique standard lens combines outstanding image quality and a very bright aperture with a remarkably compact and lightweight design. Its 11-blade circular diaphragm and XA lens elements together provide pleasing bokeh. In addition, the lens is equipped with an aperture ring that can be switched between clicked and clickless operation, a dust- and moisture-resistant design and four XD linear autofocus motors that deliver fast and precise autofocus and tracking. This lens offers Sony shooters a brilliantly performing tool for portraits, night scenes and general photography.
Tamron 17-70mm F2.8 Di III A-VC RXD: B&H Photo / Amazon
For enthusiast photographers who use Sony cameras with APS-C sensors and are in search of a high-quality zoom, this might be the perfect choice. It offers a uniquely useful combination of a large maximum aperture and a broad 26-105mm full-frame equivalent focal length range, without compromising on optical quality. The lens is weather-sealed to match the higher-end Alpha 6000-series models, while its effective optical stabilisation allows handheld shooting at slow shutter speeds without blurring due to camera shake. In addition, the autofocus is quiet and accurate while being fully compatible with features such as Eye AF. Overall, it’s a great choice for everyday shooting.
Tamron 11-20mm F2.8 Di III-A RXD:
B&H Photo / Amazon / Adorama
Designed for use with Sony E-mount cameras, this is the world’s first ultra-wideangle zoom lens for APS-C mirrorless to boast a fast maximum aperture of f/2.8. It is both compact and lightweight yet gives top-quality results. Its closest focusing distance is only 15cm at the shortest focal length, making it ideal for close-up shooting. The RXD autofocus motor is completely silent and focuses precisely and quickly on any subject, which is especially important for video recording. As a result, it’s the perfect choice for shooting with extraordinary viewing angles and striking perspectives.
Tamron 150-500mm f/5-6.7 Di III VC VXD:
B&H Photo / Amazon / Adorama
Tamron’s ultra-telephoto zoom for Sony E-mount provides a focal length range that is ideal for wildlife, sports and action photography in an impressively compact design. It also offers a minimum focus distance of 60cm at the 150mm position, providing a maximum magnification of 1:3.1 for close-up work. The Broad-Band Anti-Reflection coating suppresses ghosting and flare, while the optics are protected by the moisture-resistant construction along with a fluorine coating on the front element. This is the first Tamron lens for full-frame mirrorless cameras to feature optical image stabilisation, enabling sharp handheld ultra-telephoto shooting.
Sigma 85mm f/1.4 DG DN Art: B&H Photo / Adorama
Sigma has created a lens that redefines portrait photography by combining an ideal focal length with technology that ensures top-quality results. Designed specifically for full-frame mirrorless cameras, its lightweight and compact body is distinguished by its excellent quality of construction, including dust and splash resistance. Users will enjoy sharp pictures without any aberrations thanks to the use of five SLD elements and one aspherical element, as well as the latest high-refractive index glass. Thanks to its f/1.4 maximum aperture, it produces beautiful artistic bokeh that will satisfy both professional and advanced amateur photographers.
Venus Optics Laowa Argus 33mm f/0.95 CF APO:
Venus Optic / B&H Photo / Adorama
The Laowa Argus 33mm f/0.95 CF APO is an exceptionally bright standard lens for mirrorless cameras with APS-C sensors. This ultra-large-aperture lens is perfect for both low-light photography and for obtaining extremely shallow depth of field – especially when combined with its 35cm closest focusing distance. Thanks to its apochromatic design, the colour fringing usually associated with fast apertures is unusually well controlled. The long focus throw, low focus breathing and stepless aperture ring also make it ideal for video use. It’s available in Canon RF, Fujifilm X, Nikon Z and Sony E mounts.
Laowa 15mm f/4.5 Zero-D Shift:
Venus Optics / B&H Photo / Amazon / Adorama
Currently the widest-angle shift lens on the market, this is characterised by its durable steel construction and excellent workmanship. Designed for use with full-frame cameras, both mirrorless and DSLRs, it provides ±11mm shift, which makes it ideal for correcting perspective in architectural and interior photography. Despite its very demanding optical design, it’s much more affordable than other ultra-wideangle shift lenses. All aspects of operation are manual, including focusing and aperture setting, with the shift mechanism using a unique rotary dial that’s both precise and easy to use. Thanks to its compact size, low weight and smooth, reliable operation, the lens is a fine choice for photographing architecture.
via EISA
