Luminous Landscape Sony Interview

Where Sony’s been and where it’s going at the Sony Kando Trip 2.0 by Luminous Landscape:

  • Sony made a commitment 5 years ago to become number one
  • Mirrorless lenses have to be designed very differently from DSLR lenses
  • The resolution and speed of AF technology in mirrorless is far more advanced than DSLR lenses
  • Sony and Fujifilm are leading the way
  • The post DSLR world is the true digital age
  • The Sony a9 is the first camera to really show off what the true digital age will bring
  • Sony has the vast majority of the mobile market
  • Sony’s biggest problem right now is producing enough of the sensors that are in demand
  • They just celebrated their most profitable year
  • Sony wants to continue innovating with their sensors and form factors
  • They would like to see publishing become even easier due to the exponential growth of the technology behind it all
  • Listening to the customers is key
  • Sony has the core technologies today to continue disrupt the future


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