Interview: Sony Want’s The Mirrorless Market To Expand – If 1% of Smartphone Users Go Mirrorless The Market Will Double


Newswitch interviewed Yasuyuki Nagata Senior General Manager Sony Imaging Products & Solutions. Below are translated excerpts from the interview:

  • The introduction of more high-end cameras is exciting and will help increase lens purchases
  • There are more high value-added and high-priced options than ever and the trend should continue for three years
  • Sony has around 60 lenses already, but still have dozens in mind to expand the number of people interested in their cameras
  • There was more interest than expected in the 200-600mm
  • I am concerned about the rise in material costs, but I will not compromise for miniaturization and weight reduction of the product
  • The one mount strategy has worked for Sony and it lets photographers interchange their lenses more freely
  • The cost of camera/lens development is on the rise and Sony is doing their best to deal with it
  • Smartphones are a big part of the market and if 1% of smartphone photographers got interested in mirrorless it would double the market
  • Smartphones currently fail at telephoto and wide-angle photography
  • Compact cameras like the RX0 are still growing, but other areas are remaining consistent

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via Newswitch

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