Sony a7III vs Canon 6D Mark II vs Nikon D750 by The Specs

By Louis Ferreira | Published: February 27, 2018

Sony isn’t the only company with an entry level full frame camera. The Sony a7III compares rather well to the Canon 6D Mark II and Nikon D750 and will likely lead to many switchers because Sony isn’t holding back their technology. The Sony a7III could cannibalize some a9 sales since the AF performance is equivalent to the Sony a9 and it could even lead to the early release of a Sony a9II.

Generally speaking, Sony has a tendency of refreshing their first generation cameras quickly, so this little budget a9 that they are calling the a7III could be a sign that Sony plans to refresh the a9 soon. It would be great if this refresh came in the form of a massive firmware update similar to how Fujifilm does things, but I think they will release the Sony a9II if Sony a9 sales slow down substantially. You can see some of the a7III AF performance on our live blog here.

CameraSize.com included the Sony a7III in their database last night so all of these photos are accurately sized. Canon and Nikon will have to do a lot better if they want to compete with the new Sony a7III, which could fairly be compared with much higher end cameras like the Canon 5D Mark IV, but for now, this is how they stack up.

Join our Sony a7 Owners Group and Sony a7 Page, also follow SonyAddict on Facebook and Twitter.

Preorders Start Wednesday at 10PM EST
Sony a7III: B&H Photo / Amazon / Adorama
Sony HVL-F60RM: B&H Photo / Amazon / Adorama
Canon EOS 6D Mark II: B&H Photo / Amazon / Adorama

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Sony a7III The Not So Basic, Basic Camera

By Louis Ferreira | Published: February 27, 2018

It seems that everyone agrees… Sony far exceeded everyone’s expectations for an entry level full frame camera for $2,000. Canon and Nikon should be very worried about the Sony a7III because on the specs alone Sony’s entry-level camera can beat almost every single full frame camera in their lineups, but Sony still has a user experience problem. I have been covering the various live streams out there all night and they are full of Photographers hanging up their Canon 5D Mark IV’s and Nikon D750’s, for Sony’s new a9 light.

The Sony a7III is going to disrupt the photography market the way the Sony a7RII did when it was released causing everyone else to play catch up and how are Canon and Nikon going to release their first full frame cameras anywhere near this level of performance? 2018 might be a bloodbath and it could even reach down to high-end APS-C cameras like the Fujifilm X-H1 if you don’t fully understand or need the video advantages it offers. The release of the Sony a7III might even speed up the release of cameras like the Fujifilm X-T3. 2018 is definitely going to be the best year yet for photographers and we are just getting started. Stay tuned and check out the live blog from yesterday for more coverage.

Join our Sony a7 Owners Group and Sony a7 Page, also follow SonyAddict on Facebook and Twitter.

Preorders Start Wednesday at 10PM EST
Sony a7III: B&H Photo / Amazon / Adorama
Sony HVL-F60RM: B&H Photo / Amazon / Adorama

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SIGMA Launches Nine Interchangeable Art Prime Lenses For Sony E-mount Cameras With Full-Frame Sensors

By Louis Ferreira | Published: February 27, 2018


SIGMA launches seven interchangeable Art prime lenses for Sony E-mount cameras with full-frame sensors
SIGMA Corporation is pleased to announce the upcoming launch of interchangeable lenses for the Sony E-mount digital camera series with full-frame image sensors. SIGMA will gradually introduce the lenses as members of the Art line, which offers photographers the highest level of optical performance.

While offering the same high-performance optical design as other lenses in the Art line, the new Sony E-mount models will feature a newly developed control algorithm that optimizes the autofocus drive and maximizes the data transmission speed. In addition, these lenses will be compatible with Sony’s Continuous AF (AF-C) and high-speed autofocus, which are not addressed by SIGMA MOUNT CONVERTER MC-11. Like the converter MC-11, the lenses will be compatible with in-camera image stabilization and in-camera lens aberration correction, which includes corrections for peripheral illumination, chromatic aberrations, and distortion.

The lineup will include the Art line set of seven prime lenses covering 14mm to 135mm. It will also include two models that SIGMA will be exhibiting at CP+ 2018: 70mm F2.8 DG MACRO | Art and 105mm F1.4 DG HSM | Art (launch date TBD). Further, SIGMA plans to introduce additional Sony E-mount models in the Art line going forward.

Note: This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. Read More »

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Sony a7III Post WPPI Announcement Live Blog

By Louis Ferreira | Published: February 26, 2018

The Sony a7III WPPI live blog was an interesting one because all of the blogs seem to have received inaccurate information leading up to the launch of the a7III. Preorders will start Wednesday at 10am EST B&H Photo / Amazon / Adorama

  • 15 stops of dynamic range
  • 24.2 MP New Sensor
  • New Image Processor
  • 693 AF Points
  • -3 EV AF
  • Flicker Reduction
  • Eye AF
  • 10 FPS Silent or Mechanical Shutter
  • 177 JPEG image buffer
  • Video 4k from 6k
  • 14 Stops of dynamic range in video
  • Battery life longest of any camera ever 710 on a single charge
  • New Z Battery
  • Dual UHS-II
  • Touch Screen
  • $2,000 US
  • Pre-orders Wednesday Morning

There are a few sites with some early coverage

Hands-on/Reviews:
Phillip Bloom – SONY LAUNCH THEIR NEW FULL FRAME ENTRY LEVEL A7III
ePhotozine – Hands-On Sample Photos
Photographyblog – Sony A7 III Review
CameraJabber – SONY A7 III HANDS-ON REVIEW
CameraJabber – SONY A7 III VS SONY A7 II: WHAT ARE THE KEY DIFFERENCES?

Interviews:
Cinim5D – Sony a7 III Sample Footage And Interview

Videos:
JL – Why it is my Best Choice for a Wedding & Portrait Photography Camera
JL – ISO, Resolution, Buffer, Focus, Shutter, Battery Sony A7m3
ePHOTOzine – 10fps with lens (Continuous shooting)
ePHOTOzine – 10fps Continuous Shooting (Shutter sound without lens)
ePHOTOzine – Sony Alpha A7 Mark III 4K Video 2, Handheld
PGN – First Look: Sony A7 III

Samples:
Photographyblog

HVL-F60RM
HVL-F60RM – Promotion
HVL-F60RM – Direct output adjustment
HVL-F60RM – Reliable multi-flash radio control
HVL-F60RM – Quick Shift Bounce
HVL-F60RM – GN60 output
HVL-F60RM – High-speed continuous flash
HVL-F60RM Accy “FA-EBA1”

Join our Sony a7 Owners Group and Sony a7 Page, also follow SonyAddict on Facebook and Twitter.

Preorders Start Wednesday at 10PM EST
Sony a7III: B&H Photo / Amazon / Adorama
Sony HVL-F60RM: B&H Photo / Amazon / Adorama

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Sony a7III Press Release

By Louis Ferreira | Published: February 26, 2018

Preorders start Wednesday at 10am B&H Photo / Amazon / Adorama

LAS VEGAS, Feb. 26, 2018 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced yet another impressive addition to their full-frame mirrorless camera lineup, the α7 III (model ILCE-7M3).

Sony’s unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MP (1) back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops (2) of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fps (3) with either mechanical shutter or silent shooting (4), diverse 4K (6) video capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.

“We are continually pushing to deliver more for our customers – more versatility, more functionality and most importantly, more innovation,” said Neal Manowitz, Vice President of Digital Imaging for Sony Electronics. “With the new α7 III, we’ve taken many of our newest and most advanced imaging technologies from the acclaimed α9 and α7R III models and paired them with an all-new 24.2 MP back-illuminated sensor to deliver the ultimate full-frame camera for enthusiasts, hobbyists and professionals alike. It’s a camera that punches far above its weight class in every capacity. Combined with our impressive selection of 26 native full-frame E-mount lenses, it provides a level of performance that is simply unmatched in the industry.” Read More »

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Sony WPPI 2018 Announcement Live Stream

By Louis Ferreira | Published: February 26, 2018

Check out the Sony WPPI 2018 Live Stream above and order your Sony a7III after.

Preorder should open up soon B&H Photo / Amazon / Adorama

Sony will deliver best operating profit since established

Sony a7III Basic Full Frame model

  • 15 stops of dynamic range
  • 24.2 MP New Sensor
  • New Image Processor
  • 693 AF Points
  • -3 EV AF
  • Eye AF
  • 10 FPS Silent or Mechanical Shutter
  • 177 JPEG image buffer
  • Video 4k from 6k
  • 14 Stops of dynamic range in video
  • Battery life longest of any camera ever 710 on a single charge
  • New Z Battery
  • Dual UHS-II
  • Touch Screen
  • $2,000 US
  • Pre-orders Wednesday Morning

Join our Sony a7 Owners Group and Sony a7 Page, also follow SonyAddict on Facebook and Twitter.

 

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