Sony Photography News and Rumors

Mirrorless is where the innovations are happening and Canon/Nikon are the cameras of the past. The Sony a7III is being very well received by all at a great price point. Sony is finally at a point that their lens selection is coming around, while Fujifilm is ahead of the curve and technologically the mirrorless battle is largely between Fujifilm and Sony today. m43 will always have the size advantage and they have some nice glass, but they need to bring their price back down again to continue growing against the aggressive growth coming from Sony and Fujifilm.

Most photographers today can grab a Sony a7III and 2-3 zoom lenses and never need to invest another penny again, while others will want to get into lighting and more advanced accessories. Sony is doing an amazing job going into 2018 and I have no doubt Canon is now really worried about Sony coming for their crown.

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Sony a7III: B&H Photo / Amazon / Adorama
Sony HVL-F60RM: B&H Photo / Amazon / Adorama

Max Yuryev calls the Sony a7III the best hybrid camera ever in his Sony a7III review and he gives plenty of evidence to back up his claim. The Sony a7III certainly looks impressive for the price, but when is Sony going to fix their menus once and for all? Max also brings up another interesting point the 30-minute recording limit, which we have all known about for years. Shortly before he published this video I wrote an article about the EU import duty and how the  WTO: Information Technology Agreement would affect the tax.

It came up when he was talking about his wish list for future cameras and a Sony rep told him they could just release cameras with a different serial number because the US doesn’t have a restriction or they could wait for the tax to expire in 2018. So it seems that 2019 is when the entire EU will get rid of the ridiculous tax that has fundamentally shaped the camera market, but there has always been a workaround. International agreements relating to free trade are interesting affairs and I spent a decent amount of time reading about this issue yesterday, but where there is demand companies find a way to satisfy the demand.

Beyond recording time rear LCD’s that are able to face forward are in high demand and low supply. Many wanted this feature on the Fujifilm X-H1 and the demand is no different with the Sony a7III. Vlogging has become incredibly popular and it’s one of the reasons camera blogs end up linking to a lot of videos instead of written reviews. Very few photographers/videographers take the time to write reviews anymore.

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Sony a7III: B&H Photo / Amazon / Adorama
Sony HVL-F60RM: B&H Photo / Amazon / Adorama

The Sony a7III Manual can now be download here

Join our Sony a7 Owners Group and Sony a7 Page, also follow SonyAddict on Facebook and Twitter.

Sony a7III: B&H Photo / Amazon / Adorama
Sony HVL-F60RM: B&H Photo / Amazon / Adorama