Sony a7RIII: Reviews and Holiday Impressions

There’s a lot of interesting Sony a7RIII testing going on right now and it’s kind of funny to see digital rev try to poorly imitate Kai, but for me, the difference between a good and bad camera begins with do I want to work with the camera. This holiday season I did end up grabbing the Sony a7RIII more than my GFX, which was a bit shocking at first, but there’s a good reason for it. The Fujifilm GFX 50S is often fast enough to grab a great photo and it has a unique look that I prefer, so for a portion of the holiday season I was carrying the GFX and a7RIII everywhere I went, but I found bursting kids at 8fps took some of the stress out of shooting kids.

If you have ever worked with kids it can be really hard to get one or two of them looking in the right direction at the right time, never mind 10 or 20 of them when they are hyper and running around. Almost no one stands still or says cheese where I live anymore because everyone is constantly hustling. This is where having a high frame rate camera really benefits me because I can ensure my kids and their friends have the best expressions in the photos I choose to share with family and friends. I can also photograph them playing football and can even play football with them while shooting. So the Sony a7RIII lets me capture a lot of unique photos that I would otherwise miss or not even attempt with the GFX.

That being said, no one was interested in the a7RIII again, but everyone wanted to see the Fujifilm GFX 50S. Fujifilm design draws interest from photographers and nonphotographers alike because it reminds them of the cameras they used when they were kids. Most people that haven’t been actively drawn to photography over the past decade thanks to the smartphone seem to be completely uninterested in Sony/Canon/Nikon cameras, but they like Fujifilm and I think that’s something the camera companies need to pay more attention too. The smartphone pretty much killed off the compact camera and it’s affecting low-end camera sales quite a bit now, but a more retro dial driven design might bring some of those people back to photography. The feel of a camera is almost as important as the images you can create with it and Sony still doesn’t have a great feel.

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Sony a7RIII: B&H Photo / Amazon / Adorama

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