TCSTV: Sony a7III Hands-On Field Test

The Camera Store TV was one of the many youtube channels invited to Vegas by Sony and they went a little off the beaten path to create a unique hands-on video that’s a little different than the rest. There really isn’t much to complain about when it comes to the a7III beyond maybe the lowish resolution viewfinder, but many won’t care of notice the difference between it and Sony’s current state of the art unless manually focusing.

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Sony a7III: B&H Photo / Amazon / Adorama
Sony HVL-F60RM: B&H Photo / Amazon / Adorama

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Sony a7III: Sony a7III vs Sony a7SII, Reviews, Helicopter Rides, and More

Max Yuryev compared the Sony a7III and a7SII for the first time and the Sony a7III shockingly holds it’s own. Actually, the Sony a7III is much better than the Sony a7SII under most conditions, but if you’re shooting in a cave or by candlelight the Sony a7SII might have an edge. The Sony a7SIII will certainly be a low light monster, but if you simply can not wait, or you want to save a little bit of money the Sony a7III is a great option for now.

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Sony a7III: B&H Photo / Amazon / Adorama
Sony a7SII: B&H Photo / Amazon / Adorama
Sony HVL-F60RM: B&H Photo / Amazon / Adorama

Posted in Sony a7RIII, Sony a7S II| Leave a comment

Sony a7III’s New Sensor Explored


Photons to Photos is the gold standard for independent sensor testing and while we usually end up getting a look at their dynamic range results first this time they decided to publish read noise vs ISO results first, which you can manipulate here. When comping the Sony a7III to the Sony a7II, Sony a7RIII, and Sony a9 we get some interesting results, because the a7III comes out on top almost across the board and well into the extended ISO ranges. In fact, Sony only has one camera that beats it sometimes in Photons to Photos testing, which you can see below.


The Sony a7S is the only Sony camera to have consistently lower read noise at most ISO’s compared to the Sony a7III so calling the Sony a7III, a7S like isn’t really an exaggeration. You can manipulate the data here. Unfortunately, Photons to Photos hasn’t published their Dynamic range results so we will have to rely on DPReviews, which pretty much verify that they are in line with the marketing of the Sony a7III, which you can see below.

The a7 III’s image quality more or less matches what we’ve come to expect from modern, well-performing full-frame sensors. There’s really not much difference between the a7 III, the a7R III, the a7R II, or the Nikon D850 for that matter.

The a7 III does show a marked improvement over its predecessor at high ISOs, both in dynamic range and general noise performance, thanks to a number of sensor improvements (efficiency, BSI, dual-gain, etc.). Interestingly, the a7 III, which we’d imagine shares a similar sensor to the a9 minus the stacked design, offers roughly 1 EV more dynamic range than that camera at ISOs 100 and 640 (though the cameras even out at the highest ISOs). General noise performance of the a9 – if you’re not pushing your files – is similar though.

The a7 III offers great image quality performance at an affordable price point. That said, it’s not image quality that sets this camera apart from its contemporaries but, rather, its significant other capabilities like autofocus, silent shooting, video and a number of other things we’ll be delving into in our full review. – DPReivew

The Sony a7III numbers look as good or better than the marketing and that’s really not uncommon from Sony today. Sony has technological superiority over all other camera makers at this time, but there hasn’t been a serious challenger in a long time. Canon and Nikon are going to try to bring their A game and Fujifilm has made gains over the past year with lots of third party support and an ever-expanding ecosystem that users love.

The release of the Sony a7III might give Sony a little breathing room until other companies release their mirrorless full frame cameras, but Fujifilm will try to sure up their Professional APS-C dominance by year end if Sony doesn’t release a professional APS-C camera soon. 2018 will is going to be a great year for mirrorless fans.

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Sony a7III: B&H Photo / Amazon / Adorama
Sony a9: B&H Photo / Amazon / Adorama
Sony a7RIII: B&H Photo / Amazon / Adorama
Sony a7SII: B&H Photo / Amazon / Adorama
Sony HVL-F60RM: B&H Photo / Amazon / Adorama

Posted in Sony a7 II, Sony a7III, Sony a7RIII, Sony a7S II, Sony a9| Leave a comment

New Vello Canon EF/EF-S + Nikon F Lens Adapters Listed

New Vello Lens Adapter that allows Canon/Nikon aperture control listed at B&H Photo.

Product Highlights

  • Canon EF/EF-S/Nikon F Lens
  • Integrated Aperture Diaphragm
  • Infinity Focus
  • Matte Black Interior
  • Zinc Alloy Construction
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DPR Sony Interview: CP+ 2018: 400mm, Sony a9, a7, Firmware Updates, and More


DPReview released their interview with Kenji Tanaka from Sony today and you can find a summary below of the key points.

  • Sony isn’t strictly defining the a7III, but says consumers and professionals can use it even though it’s their basic camera
  • The Sony 400mm is a big deal going into 2018
  • Sports photographers are a new segments Sony is seriously targeting in 2018
  • The Sony 400mm is very light and doesn’t need a monopod even though most sports photographers are used to using them.
  • The 400mm f/2.8 is built for the needs of professionals, which is beyond hobbyists.
  • Sony believes that when conditions get too bad photographers will use some type of camera protection on a7/a9 cameras. They internally test their cameras up till a point.
  • Professionals are fine with big durable cameras, but hobbyist want something smaller.
  • Sony is happy to have Sigma and Tameron making lenses for them now and believe in keeping their mount open.
  • Sony thinks that Canon/Nikon will have full frame mirrorless cameras by next year at CP+ so within one year.
  • Sony thinks that the 2020 Olympics will be covered by mostly mirrorless cameras.
  • They hope many will use Sony, but it will take time.
  • Some used a9 at the Olympics this year.
  • Still emphasizing support for APS-C and that products are coming.
  • Sony finally seems to think that firmware updates is something they should offer…

It’s good to hear that Sony is emphasizing durability going forward because it’s their weakest area beyond menus, but maybe they will fix their menus with a firmware update… It’s interesting that Sony is back peddling a little on their firmware update perspective during this interview. In the past, Sony would always say that working on firmware updates would stall the release of future products, but now they are sounding more receptive to adding features to cameras via firmware updates. Let’s hope this turns out to be true, because this adds a lot of value to Fujifilm and m43 cameras.

via DPReview

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Manfrotto Befree Advanced Alpha Edition First Product of Collaboration

Last week we reported about the Manfrotto Befree Advanced and now it appears that this is only the first of many products coming from a Sony/Manfrotto marketing/product collaboration. From a design perspective, the befree alpha will offer additional stability thanks to the base plate that is designed to fit the Sony a7/a9. The Alpha Edition Befree is currently available in Japan/Europe and will be shipping worldwide around mid-April.

Sony Manfrotto Befree: B&H Photo / Adorama

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