Sony Electronics NAB Conference Starting Sunday at 6:00 PM EST Follow Live at SonyAddict


Sony is hosting a press conference Sunday at 6:00 PM EST and you can follow it live at SonyAddict. Don’t worry if you show up a little late ill be live blogging anything exciting that happens. Make sure you follow SonyAddict on Facebook and Twitter in addition to signing up for notifications with the red bell if you haven’t already and following our RSS feed. Sunday might have some surprises.

 

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Nisi Cine Lenses Coming Soon?


Nisi makes some very nice glass filters and they are as good or better than LEE, so they know how to work with glass, but cine lenses is a surprising product. To reserve a set you need to put down a $999 deposit here and they are estimating shipment before July 1st, 2018.

  • Covers Full Frame
  • E-Mount
  • T2-22 clickless aperture
  • Ultra-low dispersion
  • High Resolution
  • Retro Cinema Style
  • 12-blade iris
  • Same physical attributes across the lens line
  • Geared focus and iris control ring
  • Pure performance in film

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Adobe Lightroom Update Adds Sony a7III Support and New Features


Whether you love or hate Adobe the new version of Lightroom brings some new features worth trying. Adobe is going to have to create a lot more value over the coming months to fend off programs like Luminar and ON1 in the features department. I’m glad they also seem to be picking up the pace at which they support cameras too because it wasn’t long ago that photographers could be left waiting a month or more for RAW support for their new camera. You can read more about Adobe’s new features here and here.

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Sony a7SIII Coming Before or Around July 2018


Amazon.de has a book listed for the Sony a7III/a7SIII that’s scheduled for release July 2, 2018.  The authors of the book are legitimate and have published many camera books so it looks like we will know for sure about the Sony a7SIII 100% for sure by July of this year. It’s highly likely we will see the Sony a7SIII at Photokina this year.

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Sony a7III: B&H Photo / Amazon / Adorama

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Big Kipon Adapter Sale: Get 25% Off Now


Adorama has a big sale on Kipon products right now. Which includes Tilt/Shif Adapters / Basic Adapters / Full AF Adapters / Speed Boosters / Macro Helicoid / Professional Adapters / Variable ND Filter Adapters

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Cinima5D: Sigma Factory Tour With Kazuto Yamaki-san

Sigma is moving into Sony E-Mount in a big way and Cinima5D got a unique look inside their factory with Sigma’s CEO Kazuto Yamaki. It’s interesting to note that they still use a lot of older equipment because it’s more efficient and helps train new employees because it’s far too easy to get wrapped up in the technological side of lens production. Being too far removed from production can eventually become a problem and it’s good to see that Sigma is embracing old and new ways going forward. It certainly lends itself to the definition of Sigma, peoples knowledge or wisdom, because he is ensuring skills continue to be passed down instead of lost.

They also seem to have a very nice work environment unlike other facilities, which is typical in Japanese production and helps add to their end product quality. Their use of blue is interesting too and they could pay homage to their founder by incorporating it into their lenses somewhere in the future.

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