Big Kipon Adapter Sale: Get 25% Off Now

By Louis Ferreira | Published: April 3, 2018


Adorama has a big sale on Kipon products right now. Which includes Tilt/Shif Adapters / Basic Adapters / Full AF Adapters / Speed Boosters / Macro Helicoid / Professional Adapters / Variable ND Filter Adapters

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Cinima5D: Sigma Factory Tour With Kazuto Yamaki-san

By Louis Ferreira | Published: April 3, 2018

Sigma is moving into Sony E-Mount in a big way and Cinima5D got a unique look inside their factory with Sigma’s CEO Kazuto Yamaki. It’s interesting to note that they still use a lot of older equipment because it’s more efficient and helps train new employees because it’s far too easy to get wrapped up in the technological side of lens production. Being too far removed from production can eventually become a problem and it’s good to see that Sigma is embracing old and new ways going forward. It certainly lends itself to the definition of Sigma, peoples knowledge or wisdom, because he is ensuring skills continue to be passed down instead of lost.

They also seem to have a very nice work environment unlike other facilities, which is typical in Japanese production and helps add to their end product quality. Their use of blue is interesting too and they could pay homage to their founder by incorporating it into their lenses somewhere in the future.

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Capture One Pro 11.1 Beta 3 Adds Sony a7III Support

By Louis Ferreira | Published: April 2, 2018


PhaseOne added support for the Sony a7III to their latest 11.1 Beta. You can apply for the beta here and find some RAW images to play with below. The above image is from the DPReview gallery.

DPReview
imaging-resource

Join our Sony a7 Owners Group and Sony a7 Page, also follow SonyAddict on Facebook and Twitter.

Sony a7III: B&H Photo / Amazon / Adorama

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BREAKING NEWS: Sony’s NEW APS-C System Revealed Starting With The Sony a7000

By Louis Ferreira | Published: April 1, 2018


Just days after receiving details about Sony developing a future APS-C camera we receive our first look at the system to come. Sony is going interchangeable sensor with a catch. The body will now be the Sony ax000 series with modular caring the naming convention we are all familiar with. Sony believes that LCD and EVF technology has become good enough for this kind of commitment and they are working on driving down the price of APS-C while competitors continue to raise theirs. The Sony ax000 is expected to retail for $401.


The first modular will, of course, be the Sony a7000 and it will redefine APS-C cameras as we know them today. These modules will be similar to the Sony a7 line with a standard/High Resolution and Low Light edition being released. The first modular pictured above and it will retail for $401 also, which is an incredible value. You can read the specs for the three modules below.

a7000

  • 24MP
  • 20fps shooting for 200 frames
  • 8k 24p
  • No record limit
  • dual card slots
  • Clean 51,200 high ISO
  • 700 shot battery life
  • MSRP $401

a7000R

  • 48MP
  • 20fps shooting for 200 frames
  • 8k 24p
  • No record limit
  • dual card slots
  • Clean 25,600 high ISO
  • 700 shot battery life
  • MSRP $1203

a7000S

  • 20MP
  • 20fps shooting for 200 frames
  • 8k 60p
  • No record limit
  • dual card slots
  • Clean 409,600 high ISO
  • 700 shot battery life
  • MSRP $1203

This camera and its modules are due next April 1st and I bet you all can’t wait to get your hands on them. We will be sure to do a full review when the time comes.

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Luke Massey Swapped The Canon EOS 1D X Mark II For The Sony a9

By Louis Ferreira | Published: March 31, 2018

Lots of Canon photographers are leaving for Sony cameras and I am not surprised. The Sony a9 is an impressive camera and offers a unique shooting experience that you simply can’t get with a Canon or Nikon camera today. Canon/Nikon’s first generation professional mirrorless cameras will be competitive, but I highly doubt it and their native mirrorless glass selection will be very limited, while Sony continues rounding theirs out with lenses like the Sony FE 400mm f/2.8 GM OSS.

Sony a9: B&H Photo / Amazon / Adorama


Comparison from Camerasize.com

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Easy Cover Sony a7III

By Louis Ferreira | Published: March 30, 2018

Japan Hobby Tool released the camera cover “For easy cover SONY α 7 III / α 7 R III” on March 29. The suggested retail price is 4,740 yen by tax. Two kinds of black and camouflage are prepared.

Camera cover corresponding to Sony’s α 7 III, α 7 R III, α 9. Protect the camera from dirt and impact. It corresponds to tilt operation of LCD monitor.

A liquid crystal protective film and a cloth are attached.

They should be listed on Amazon soon.

via DC.Watch

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