The Art of Photography: Why Sony is Absolutely KILLING it Right Now

It’s taken some time, but mirrorless technology has finally begun to surpass the DSLR and now Canon/Nikon are trying to catch up. Ted Forbes has put together a great video explaining how and why mirrorless technology surpassed the DSLR, which he breaks down into 5 parts.

  1. Sensor
  2. Processor
  3. Software
  4. Power
  5. Lens Design

In the first 4 categories, Sony has some very clear advantages since they manufacture most of the hardware inside today’s best cameras regardless of manufacturer. They also have a very efficient model for moving their hardware forward that allows for experimentation since Sony has decided to focus on 3 high-end sensors the 42MP (High Resolution), 24MP (Standard) and 12MP (Low Light) sensors used inside the a7 series of cameras. Sony also creates a variety of APS-C and 1-inch sensors that advance in a very different way, but Sony experiments far more with their cellphone chips than them.

Sony is set up to innovate, but lens design is still arguably their only area of weakness. It’s taken Sony a long time to catch up with Nikon/Canon designing lenses and they still have work to do, but most Sony lenses are second to none when they are launched. Yes Sony has some amazing glass, but they need to provide more options going forward if they really want to knock out Canon/Nikon.

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Laowa 24mm f/14 Relay 2x Macro Lens Specifications



Photorumors received some additional information about the Laowa 24mm f/14 Relay 2x Macro Lens. Since the specs leaked we now know it will definitely be available in E-mount and they will also make a PL mount for cinema use. The lens will launch on August 1st via Kickstarter (For $1 if you’re one of the first) and it will later be available on their site.


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Elinchrom Brings ELB 500 TTL Compatibility For Sony And Olympus Users With Fujifilm To Shortly Follow


Elinchrom Brings ELB 500 TTL Compatibility For Sony And Olympus Users With Fujifilm To Shortly Follow
Canon®, Nikon®, Sony®, Olympus® and Panasonic® users can now have it all. All existing Elinchrom HS Transmitters can be updated to the Transmitter PRO version, which includes TTL functionality for the ELB 500 TTL.

Right after Nikon and Canon, Hi-Sync, HSS and TTL are now available for Sony and Olympus users too.
TTL, HSS or Hi-Sync. All features a photographer may need are now compiled in one single transmitter.

Using an ELB 1200 with Hi-Sync synchronisation or an ELB 500 TTL with HSS, the Transmitter PRO will detect automatically in which mode to switch. Even better, using an ELB 1200 with a Hi-Sync head along with a ELB 500 TTL in the same setup is possible (manual mode). Hi-Sync and HSS just work seamlessly.

Compatibility for all with the ELB 500 TTL.
The ELB 500 TTL is the ideal tool for photographers who find themselves in time sensitive shooting environments where the inherent speed of TTL lets them capture images at the speed of life or for those who simply prefer the convenience of TTL.

The “Manual Lock” functionality allows photographers to get an initial “lock” on their exposure in TTL and then switch to manual mode to further adjust their exposure as they need or to explore different creative effects.

A new version (2.2) for Canon and Nikon also brings more features, stability and support for third part devices such as Rotolight.

These features are built-in right from the start on versions 2.1 for Sony and Olympus.

Fujifilm, the wait is over.
Users of the long-awaited Transmitter for Fujifilm will soon be rewarded for their wait. The Transmitter PRO for Fujiilm will be available in September.

Elinchrom Skyport: B&H Photo / Amazon / Adorama

via elinchrom

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Laowa 25mm f/2.8 2.5-5X Ultra-Macro Ring Light: Updated


Venus Optic is releasing a Ring Light for their Laowa 25mm f/2.8 2.5-5X Ultra-Macro that will make it an even more useful lens for macro photography fans. This announcement comes in advance of their Laowa 24mm f/14 announcement (UPDATED: Coming Aug. 1st on Kickstarter).

Laowa 25mm f/2.8 2.5-5X: VenusOptic / B&H Photo / Amazon / Adorama

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DXO: Sony RX0 Compared


The Sony RX0 is an incredibly specialized camera for professionals, but until now, it’s only been vaguely compared to its rivals. Now that DXO has benchmarked the Sony RX0 we can see how well it performs and it easily bests the competition and keeps up with early Sony RX100 cameras. The Sony RX0 is an impressive compact option.

“Sony is aiming the RX0 at professional photographers who need a small rugged camera for specific projects. It’s not really intended to be fitted to a ski helmet or mounted on bike handlebars, though it’s clear that it outperforms one of the most popular action cams around. In fact, it’s a strong competitor against high-end compacts with the same size sensor. However, it offers a far superior range of video features in a tough body.

In terms of image quality, the greatest differential between the RX0 and the cameras we’ve pitched it against is the color depth in the lower-middle sensitivity range. Even then, there’s little chance of it being noticeable in images captured under the same conditions.”

You can read the full review on DXO Mark.

Sony RX0: B&H Photo / Amazon / Adorama
GoPro 6: B&H Photo/Amazon/Adorama

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Sony a7III In Stock Soon


B&H Photo moved their expected availability forward a day so they should have the Sony a7III in stock tomorrow, but you should be on the lookout for the Sony a7III in stock everywhere soon (B&H Photo / Amazon / Adorama). You can order in advance if you don’t want to risk missing out, but everyone should be getting shipments very soon.

Update: Now it says the 27th

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