Tamron 16-30mm f/2.8 Di III VXD G2 Post Launch Coverage


Tamron 16-30mm f/2.8 Di III VXD G2:
B&H Photo / Amazon / Adorama
Tamron 28-75mm f/2.8 Di III VXD G2:
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III VC VXD G2:
B&H Photo / Amazon / Adorama

We have known about the Tamron 16-30mm f/2.8 Di III VXD G2 for a while now, and it has finally been announced to round out Tamron’s G2 trinity of lenses. Below are some video reviews / previews / hands-on from the launch.

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TAMRON Completes the G2 Trinity, Announces Ultra Wide-Angle 16-30mm F/2.8 Di III VXD G2 Zoom


Tamron 16-30mm f/2.8 Di III VXD G2:
B&H Photo / Amazon / Adorama
Tamron 28-75mm f/2.8 Di III VXD G2:
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III VC VXD G2:
B&H Photo / Amazon / Adorama

TAMRON Completes the G2 Trinity, Announces Ultra Wide-Angle 16-30mm F/2.8 Di III VXD G2 Zoom Lens for Sony E-mount and Nikon Z mount Full-frame Mirrorless
TAMRON Americas announces the launch of the 16-30mm F/2.8 Di III VXD G2 (Model A064), an ultra wide-angle lens in two full-frame mirrorless camera mounts: the Sony E-mount will be available on July 31 and the Nikon Z mount on August 22. Both mounts will retail for $929 USD.

Expanding upon the success of the highly acclaimed TAMRON 17-28mm F/2.8 Di III RXD (Model A046), the 16-30mm F/2.8 Di III VXD G2 (Model A064) emerges as an advanced G2 (second-generation) model. While broadening the zoom range, the lens maintains a compact, lightweight design and delivers exceptional image quality. In addition, it features improved autofocus performance and has been updated to the latest lens design, enhancing overall operability. The lens is also compatible with the TAMRON Lens Utility™ that lets you customize practical functions for both photography and videography. Retaining the mobility and versatility of its predecessor, the 16-30mm F2.8 G2 unlocks new creative possibilities.

With the release of the 16-30mm F2.8 G2 ultra wide-angle zoom, the fast G2 trinity, “Daisangen[1] is now complete[2], alongside the standard zoom 28-75mm F2.8 G2 (Model A063) and 70-180mm F2.8 G2 (Model A065) telephoto zoom. Together, these lenses cover the extremely versatile 16mm to 180mm range, making them ideal for virtually any scene. Experience the perfect blend of performance and functionality, making professional-level photography more accessible than ever.

[1] The term “Daisangen” originates from the game of mahjong, where it refers to a winning hand made by collecting three sets of dragon tiles. Drawing from this concept, the photography industry uses the term “Daisangen lenses” in Japan to describe a set of three zoom lenses—a wide-angle, a standard, and a telephoto—all featuring a constant F2.8 aperture throughout their zoom range.
[2] For Nikon Z mount, available only with 16-30mm F2.8 G2 and 28-75mm F2.8 G2 as of June 2025.

 Product Features

1. Expanded Field-of-View unlocks new possibilities in landscape, astro, and everyday photography
2. Lightweight, compact, and built-for-mobility design makes it perfect for travel and video content creation
3. Exceptional optical performance with high resolution captures the finest details of landscapes and architecture, and renders beautiful bokeh
4. High-speed, high-precision VXD AF quietly captures the action
5. Versatile close-up feature is ideal for tabletop and indoor shots
6. Compatible with TAMRON Lens Utility™ Software
7. Comfortable ergonomic design for ease of use
8. Enhanced Exterior Surface
9. Zoom ring, Focus ring: Improved grip texture and smoother overall operation
10. Unified 67mm filter size
11. Protective features (Moisture-Resistant Construction and Fluorine Coating)

SPECIFICATIONS
Model: A064
Focal Length: 16-30m
Maximum Aperture: F2.8
Angle of View (diagonal): 107°2′- 71°35′(for full-frame mirrorless format)
Optical Construction: 16 elements in 12 groups
Minimum Object Distance: 0.19m / 7.5” (WIDE), 0.3m / 11.8” (TELE)
Maximum Magnification Ratio: 1:5.4 (WIDE) / 1:7 (TELE)
Filter Size: Ø67mm
Maximum Diameter: Ø74.8mm
Length*: 101.8mm (4”) for Sony E-mount / 103.9mm (4.1”) for Nikon Z mount
Weight: 440g (15.5oz) for Sony E-mount / 450g (15.9oz) for Nikon Z mount
Aperture Blades**: 9 (circular diaphragm)
Minimum Aperture: F16
Standard Accessories: Flower-shaped hood, Front and Rear caps
Mount: Sony E-mount, Nikon Z mount

* Length is the distance from the front end of the lens to the lens mount face.
** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.
Specifications, appearance, functionality, etc. are subject to change without prior notice.
This product is developed, manufactured, and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.
This product is developed, manufactured, and sold under the license agreement with Nikon Corporation.

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Adorama Introduced Price Increases First!


I have been watching for the price increase we reported yesterday since midnight, and B&H Photo / Amazon haven’t posted the price increases yet, but Adorama implemented Sony’s price increases promptly. The only reason I can give for this disparity is that maybe B&H Photo and Amazon have some pre-tariff inventory left to sell, so don’t miss out.

Cameras:

Lenses:

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More Price Increases Coming Tomorrow!


According to Photorumors, Sony will increase the price of multiple products starting tomorrow.

Cameras:

Lenses:

via Photorumors

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OL: Laowa 12mm f/2.8 Lite Zero-D FF Review – An Attractive Option That Doesn’t Cost An Arm And A Leg


Laowa 12mm f/2.8 Lite Zero-D FF: Venus Optics / B&H Photo / Amazon

Optical Limits published its full review of the Laowa 12mm f/2.8 Lite Zero-D FF you can read the full review here or see the excerpt from the review below:

… the center quality is downright superb, but it fades quickly beyond – not helped by some astigmatism. This is most obvious at f/2.8, of course. Stopping down to a medium aperture setting, the results are actually pretty sharp and that’s where you’d use it the most anyway. Image distortions are minimal – by design, not because of autocorrection. The latter helps somewhat in taming vignetting, though. Lateral CAs are quite good. The quality of the bokeh is also decent for such a lens, and if sun stars are your thing, it does excel in this category. The flare resistance could be better, though…all-metal body down to the lens mount and up to the lens hood…AF is decently fast and essentially noiseless. Weather-sealing has not been implemented, though.

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Sony Electronics Launches “Camera Verify” Feature For Its Camera Authenticity Solution For News Organizations


Sony Electronics Launches “Camera Verify” Feature For Its Camera Authenticity Solution For News Organizations
Today, Sony Electronics announced the beta release of Camera Verify, a new feature of its Camera Authenticity Solution1 that enables external sharing of image authenticity information via a dedicated URL. This has been developed to help news organizations address the growing challenge of verifying the authenticity of digital images in the age of generative artificial intelligence (AI).

As AI-generated and manipulated content becomes increasingly sophisticated, the need for trusted, verifiable imagery has never been greater, especially for media professionals. Sony’s Camera Authenticity Solution is designed to meet this need by embedding C2PA (Coalition for Content Provenance and Authenticity)2 digital signatures and Sony’s proprietary 3D depth information directly into the image at the moment of capture.

This solution records C2PA digital signatures and Sony’s proprietary 3D depth information in the camera at the moment of capture, allowing the image’s authenticity information to be verified on the Image Validation Site3. With the newly added “Camera Verify” Beta, news organizations can issue external sharing URLs for images with embedded digital signatures, allowing third parties to view verification results through reliable URLs directly issued by the verification site4. With this feature, the organizations can select specific authenticity items to share during the content publication and distribution process, enabling faster dissemination of credible, verifiable content.

In addition, the Digital Signature Upgrade License—which allows for embedding digital signatures directly into images captured with supported Sony cameras—is now available for purchase via the Camera Authenticity Solution website3, expanding accessibility to more professionals5.

Sony plans to expand support for video content after fall 2025 as part of its ongoing commitment to promoting trusted digital media. Together with activities on the C2PA steering committee, Sony aims to further contribute to improving content reliability in the media field.

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