Sony FE 50mm f/1.2 GM Press Release


Sony FE 50mm f/1.2 GM (Coming 10am ET, Wed Mar 17): B&H Photo / Amazon / Adorama
Sony Electronics Strengthens its Alpha System with the Introduction of its 60th E-Mount Lens, FE 50mm F1.2 G Master™

Sony’s newest lens delivers Superb Resolution, Exquisite Bokeh and High-performance Autofocus in a Compact and Lightweight Design

SAN DIEGO, CA – March 16, 2021 – Today, Sony Electronics Inc. unveils the newest addition to its G Master full-frame lens series – the FE 50mm F1.2 GM (model SEL50F12GM) – delivering excellent resolution and dramatic bokeh known to Sony’s G Master line, industry-leading AF (autofocus) capabilities and professional control and reliability in a compact and lightweight design. The lens’s maximum f/1.2 aperture combines an impressive shallow depth of field for maximum creative expression with incredible light gathering capabilities, allowing for faster shutter speeds and lower ISO in low light settings, making it ideal for portraits, wedding photography, video and more.
“We’re excited to introduce our 60th E-mount lens – the FE 50mm F1.2 GM – which delivers a new level of expression and usability for still images and video as an F1.2 lens,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “We’re always listening to our customer to deliver the best imaging technology. The FE 50mm F1.2 GM, our first f/1.2 lens for the α brand, was designed without compromise to meet the changing needs of today’s content creators.

Excellent Resolution & Beautiful Bokeh
The FE 50mm F1.2 GM features the latest optics, including three XA (extreme aspherical) lens elements, that contribute to high resolution across the entire image and is maintained even when fully opened at f/1.2. The new lens also ensures clear images in backlit scenes thanks to Sony’s Nano AR Coating II that effectively minimizes internal reflections so that flare and ghosting do not occur.


The FE 50mm F1.2 GM creates dramatic G Master bokeh at the maximum f/1.2 aperture to provide dimensionality to every image. Using the newly developed 11-blade circular aperture unit and fine-tuned optical design with minimal spherical aberration, the lens can achieve smooth, deep bokeh in both the foreground and background. Read More »

Posted in Sony lenses| Tagged , , , | Leave a comment

Voigtlander 35mm f/2 ASPH Coming April 9th


As a quasi-wide-angle lens with the highest performance in Voigtlander history, it is an extremely high-performance lens optimized for a full-size M mount sensor. The apochromat design, which makes the on-axis chromatic aberration of RGB, which constitutes the three primary colors of light, as close to zero as possible, thoroughly eliminates various aberrations and pursues the ultimate performance in terms of resolution and contrast reproducibility.

Main features:
● Apochromat design While thoroughly eliminating various aberrations such as axial chromatic aberration, we are pursuing the ultimate performance in terms of resolution and contrast reproducibility.
● Of the optical glass that derives high performance and the lens configuration of 11 elements in 9 groups of the mechanical part , 5 abnormally dispersed glass and 2 double-sided aspherical lenses are used, and a floating mechanism is also equipped.
● 12 diaphragms that allow you to enjoy the expression of bokeh The diaphragm blades, which consist of 12 diaphragms, adopt a special shape that makes a circle not only in F2 but also in F2.8, F5.6, and F16. Drawing that makes use of “ball blur” such as point light sources is possible.
● The shortest shooting distance is 0.5m. Interlocking with a rangefinder It is possible to focus up to 0.5m beyond the shortest shooting distance of 0.7m. You can use the live view function of the rangefinder-linked digital camera to get closer to the subject.
● Optional bayonet hood offers a beautiful metal bayonet hood LH-13 which is rich in durable option.
● Manual focus for reliable focus operation By adopting an all-metal helicoid unit processed and adjusted with high precision and high-quality grease that produces an appropriate torque, focusing with a smooth operation feeling is realized. Allows for delicate focus adjustment.
● bayonet VM mount the lens mount has adopted a VM mount Leica M mount compatible.
● rangefinder system installed by the high accuracy of the range finder interlocking mechanism, can be severe focus in the open aperture around.
● Full-size image circle We have secured a generous image circle that supports full-frame 35mm format
* This lens can be attached to Sony E-mount, Fujifilm X-mount, and Nikon Z-mount digital cameras via our mount adapter, but since it is optimized for M-mount camera sensors, these lenses are available. Please note that the camera cannot demonstrate its original optical performance.


* APO-LANTHAR is a title given to high-performance products among Voigtlander lenses. APO-LANTHAR, a legendary lens that has fascinated photographers with its outstanding imaging performance and beautiful depiction designed by Apochromat, was born in 1951. Its origin dates back about 120 years. Read More »

Posted in 3rd Party Lens| Tagged , , | Leave a comment

Sony FE 50mm f/1.2 GM Price Leaked


Nokishita spotted the Sony FE 50mm f/1.2 GM on US retailer’s websites. It will be $2,198 which isn’t cheap, but sounds about right if this is as good as it sounds after all Leica is still asking 4k+ for most of their fast glass.

Sony “FE 50mm F1.2 GM” has been added to US retailers for $ 2,198

Sony FE 50mm f/1.2 GM (Coming Soon): B&H Photo / Amazon / Adorama

Be sure to follow SonyAddict on FacebookTwitterInstagramYoutube, and join our group’s bellow.
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group

via Nokishita

Posted in Sony lenses| Tagged , , , | Leave a comment

The Tamron Lens Sale Starts Now


Tamron’s lens sale started and there have been no other announcements so the count down was just for the sale.

Tamron Savings
Tamron 20mm F/2.8 Di III OSD M1:2(Model F050) (Save $50):
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2(Model F051) (Save $50):
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2(Model F053) (Save $50):
B&H Photo / Amazon / Adorama

Tamron 17-28mm f/2.8 Di III RXD FE (Save $100):
B&H Photo /  Amazon / Adorama
Tamron 28-75mm f/2.8 Di III RXD FE (Save $80):
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III RXD FE (Save $100):
B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD FE (Save $80):
B&H Photo / Amazon / Adorama
Tamron 70-300mm f/4.5-6.3 Di III RXD (Save $50)
B&H Photo / Amazon / Adorama

Posted in 3rd Party Lens, Deals| Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Sony FE 50mm f/1.2 GM Product Photos Leaked

Nokishita leaked the product photos of the Sony FE 50mm f/1.2 GM. We should hear more about this lens this week.

Be sure to follow SonyAddict on FacebookTwitterInstagramYoutube, and join our group’s bellow.
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group

via Nokishita

Posted in Sony lenses| Tagged , , , | Leave a comment

Tamron Teaser Seems to Be Sales Event


Tamron posted a teaser a few days ago on Facebook that something was coming, which lead to a lot of wild speculation. Now Tamron has finally clarified what we can expect with its latest statement “Countdown to big savings. Be the first to know! Sign up today.”, which you can also see here and below. I’m not saying they won’t announce more than a sale, but the fact that they got specific might be to quite some of the hype out there.

Be sure to follow SonyAddict on FacebookTwitterInstagramYoutube, and join our group’s bellow.
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group

Posted in 3rd Party Lens| Tagged | Leave a comment