Atomos Ninja V H.265 Recording Coming in May and New Atomos Ninja V+ 8k Model Announced


Atomos NINJA V: B&H Photo / Amazon / Adorama
Atomos NINJA V+: B&H Photo / Amazon / Adorama

Welcoming new members to the Atomos Ninja Family
Melbourne, Australia – 28th April 2021 – Atomos is thrilled to announce that it is expanding the Ninja family, with two exciting new Ninja products and a major update for Ninja V!

Ninja V receives the option for H.265 codec upgrade, Ninja V+ – is built for Apple ProRes RAW 8K productions, and Ninja Stream – 4Kp60 HDR for a high-quality social distancing production environment.

The Ninja V receives H.265 (HEVC)
The original Ninja V, launched in 2018, remains the most popular Atomos product and receives the ability to add the H.265 (HEVC) codec. The 5” 1000nit 10-stop HDR-monitor allows users to accurately monitor and record from either HDMI or SDI. Atomos continues to expand Apple ProRes RAW support on all partner cameras over HDMI and SDI. The Ninja V will continue to receive updates for cameras and additional functionality via AtomX modules whilst remaining at the price of $595.

The popular Ninja V is the workhorse and creative tool of choice for the wider film and pro-video industries and will now benefit from the addition of H.265 workflows, with up to 4Kp60 10-bit 4:2:2 full ‘i’ frame with options for 8-bit at various data rates. Atomos will be adding these features through a simple one-click $99 upgrade from my.atomos.com in May 2021.

Welcoming the Ninja V+
Atomos is excited to reveal the new Ninja V+ and Ninja V+ Pro Kit, building on the foundation of the Ninja V, coming to you in May 2021. The Ninja V+ delivers high quality accurate monitoring and extended recording capabilities for your camera of choice. Delivering support for continuous recording of 8Kp30 and 4Kp120 in Apple ProRes RAW adding to the great workflow of Ninja V, that bring together the great partnerships with camera manufactures and the world’s leading editing systems for our customers.

Included in the codec arsenal is the ability to record video inputs using the10-bit H.265 (HEVC) codec for high quality compressed recordings with small file sizes, which is perfect for the world we now live in, where streaming and sharing online has dramatically increased.

Ninja V+, sports a new stealth grey bezel and expands the processing power to deliver for 8k and high-frame-rate RAW recording. Using the latest chip technology, this premium Ninja has plenty of grunt to be able to record ProRes RAW at even higher frame rates and higher resolutions than the Ninja V. The extra horsepower under the hood allows the platform to add other ‘plus’ features when combined with future Atomos products and upcoming AtomX modules. The efficiency of ProRes RAW opens the possibility for creativity with the increase in resolution or frame rate whilst maintaining a workflow that can seamlessly slide on to the timeline of your existing ProRes RAW projects. Read More »

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Sony 50mm f/1.2 SEL50F12GM Shortages


Notice regarding supply of lens FE 50mm F1.2 GM “SEL50F12GM” for digital single-lens camera α [E mount]
Thank you for your continued patronage of Sony products.

The lens FE 50mm F1.2 GM “SEL50F12GM” for the digital single-lens camera α [E-mount] released on April 23, 2021 (Friday) has received orders that greatly exceeded our expectations, and is a product. It may take some time before delivery.

We are currently making every effort to meet the needs of our customers, so please wait for a while.

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Sony FE 50mm f/1.2 GM:  Amazon / B&H PhotoMoment / Adorama

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Save $501 on Sony a7RIV Bundle


The Sony a7RIV is being updated slightly with the Sony a7RIVa which has no impact on image quality. So B&H Photo is discounting a current Sony a7RIV bundle until 5/2 so don’t miss out.

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Firmware Updates Announced for FX9 and FX6 Cinema Cameras


Sony FX9: B&H Photo / Amazon / Adorama
Sony FX6: B&H Photo / Amazon / Adorama

Firmware Updates Announced for FX9 and FX6 Cinema Cameras
4K 120p RAW output coming to both the FX6 and FX9. Anamorphic desqueeze, Cinemascope frame lines and Super 16mm Center Scan mode also coming to FX9. Please refer to the release below for more details.


Sony Announces Latest IP, Cloud Solutions and Imaging Products for More Flexible and Scalable Productions and Workflows
New Technologies Connect People Across Locations to Support New Remote and Real-time Realities

PARAMUS, NJ — April 21, 2021 — Sony is offering a series of new upgrades and innovations across the full range of its professional media products and solutions aligned with leading industry trends focused on Internet Protocol (IP), Cloud and Imaging. The market transformation is fueled by the need to produce high quality content from any location, through scalable and efficient workflows.

“For the last year, in the face of unprecedented circumstances, Sony has been working tirelessly to match the changes in market needs with useful and pragmatic innovations,” said Theresa Alesso, Pro Division President, Sony Electronics Inc. “As remote, distributed production coupled with efficient workflows become the standard way of working, we will continue to introduce technology based around IP, Cloud, AI, and Imaging quality that enables customers to transform their business.” Read More »

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Sony FY2020 Financial Results


Results for the fiscal year ended March 31, 2021 (Before segment realignment)
Sales decreased 70.5 billion yen (4%) year-on-year to 1 trillion 920.7 billion yen (a 3% decrease on a constant currency basis). This decrease in sales was primarily due to a decrease in sales of digital cameras, broadcast- and professional-use products and Audio and Video resulting from lower unit sales as well as the impact of foreign exchange rates, partially offset by an increase in sales of televisions resulting from an improvement in the product mix.

Operating income increased 51.9 billion yen year-on-year to 139.2 billion yen. This significant increase in operating income was primarily due to reductions in operating costs mainly within Mobile Communications, as well as an improvement in the product mix mainly of televisions and digital cameras, partially offset by the impact of the above-mentioned decrease in sales. During the current fiscal year, there was a 6.6 billion yen positive impact from foreign exchange rate fluctuations.

Forecast for the fiscal year ending March 31, 2022 (Reclassified*)
Sales are expected to increase mainly due to an increase in sales of televisions resulting from an improvement in the product mix and an increase in sales of digital cameras resulting from higher unit sales, as well as the impact of foreign exchange rates. Operating income is expected to increase year-on-year primarily due to the abovementioned increase in sales as well as the positive impact of foreign exchange rates, partially offset by an increase in costs resulting from an increase in sales.

* A reconciliation between the sales and operating income (loss) of the EP&S segment and the reclassified EP&S segment for the fiscal year ended March 31, 2021 is on page 8. The reconciliation in the following table includes the sales, cost of goods sold, and selling, general and administrative expenses related to businesses and functions which were newly included in the EP&S segment as a result of changes to the organizational structure of the segment announced on November 17, 2020 in the news release entitled “Sony Group Organizational Changes and Executive Appointments – Transition to new management structure for Electronics Products & Solutions business.” These amounts have been deducted from All Other, Corporate and elimination (Reclassified)

• Next is the Electronics Products & Solutions (“EP&S”) segment.
• FY20 sales decreased 4% year-on-year to 1 trillion 920.7 billion yen primarily due to a decrease in unit sales, especially of digital cameras, and the impact of foreign exchange rates.
• Operating income increased a significant 51.9 billion yen year-on-year to 139.2 billion yen primarily due to a reduction of operating costs, mainly in Mobile Communications, and an improvement in the product mix for TVs and other products, partially offset by the impact of the decrease in sales
• FY21 sales are expected to be 2 trillion 260 billion yen and operating income is expected to be 148 billion yen.
• Excluding the impact of the change in segmentation resulting from the recent organizational change, we expect that sales will increase 9% year-on-year and operating income will increase 13.9 billion yen year-on-year


Results for the fiscal year ended March 31, 2021
Sales decreased 58.1 billion yen (5%) year-on-year to 1 trillion 12.5 billion yen (a 3% decrease on a constant currency basis). This decrease in sales was mainly due to a decrease in sales of image sensors for mobile products reflecting a deterioration of the product mix, partially offset by an increase in unit sales. This decrease in sales was also due to the impact of foreign exchange rates and a decrease in sales of image sensors for digital cameras reflecting a decrease in unit sales primarily as a result of the impact of COVID-19.

Operating income decreased 89.7 billion yen year-on-year to 145.9 billion yen. This significant decrease was mainly due to an increase in research and development expenses as well as in depreciation and amortization expenses, the impact of the above-mentioned decrease in sales, the negative impact of foreign exchange rates and the above-mentioned 7.2 billion yen of inventory write-downs of certain image sensors for mobile products whose shipments were suspended as a result of U.S. export restrictions. During the current fiscal year, there was an 8.6 billion yen negative impact from foreign exchange rate fluctuations.

Forecast for the fiscal year ending March 31, 2022
Sales are expected to increase primarily due to an expected increase in sales of image sensors for mobile products due to an increase in unit sales, partially offset by a deterioration of the product mix, as well as an expected increase in sales of image sensors for digital cameras due to an increase in unit sales. Operating income is expected to decrease year-on-year primarily due to an increase in research and development expenses as well as in depreciation and amortization expenses, partially offset by the impact of the above-mentioned increase in sales

• Next is the Imaging & Sensing Solutions segment.
• FY20 sales decreased 5% year-on-year to 1 trillion 12.5 billion yen primarily due to lower sales of image sensors for mobile.
• Operating income decreased a significant 89.7 billion yen year-on-year to 145.9 billion yen primarily due to an increase in research and development expenses and depreciation, as well as the impact of the decrease in sales.
• FY21 sales are expected to increase 12% year-on-year to 1 trillion 130 billion yen and operating income is expected to decrease 5.9 billion yen to 140 billion yen.

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Sigma 35mm F/1.4 DG DN Art Announced


Sigma 35mm F/1.4 DG DN Art: B&H Photo / Amazon / Adorama

Hands-on/Review/Preview/etc…

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