Exclusive Photos From Bild Expo 2025 of The Sony Booth

By Louis Ferreira | Published: June 17, 2025


Sony is at the B&H Photo Bild Expo 2025, and we have some exclusive photos from the event to share. Below are some pictures of the Sony booth, which includes some hands-on experiences at the show and the check and clean booth.

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Viltrox 85mm f/1.4 Pro FE Announced

By Louis Ferreira | Published: June 16, 2025

Viltrox 85mm f/1.4 Pro FE: B&H Photo / Amazon

Viltrox AF 85mm f/1.4 Overview

Pro Flagship Series
Combining a portrait focal length with an impressively bright aperture, the AF 85mm f/1.4 Pro FE Lens from Viltrox is designed for Sony E-mount mirrorless cameras. This fast prime lens is driven by dual Hyper VCM motors that ensure high-speed and consistent autofocus performance with a minimum focusing distance of 2.6′. The lens’s optical design incorporates various high-quality glass elements for ensuring impressive image quality throughout the frame. The metal, weather-sealed lens body is both dust- and splash-resistant, improving reliability against the elements.

Comprehensive Optical Design
The AF 85mm f/1.4 Pro FE features one ultra-precision aspherical (UA) lens, three extra-low dispersion (ED) lenses, and nine high refractive index (HR) lenses to minimize optical aberrations and significantly improve image quality.

15 elements in 11 groups make up the optical design which work together to deliver impressive sharpness.

The HD multilayer nano coating on the lens glass effectively reduces ghosting and flare, helping to create clearer images.

Professional Control
Viltrox’s dual Hyper VCM motors deliver fast, efficient autofocus with advanced face and eye detection, ensuring your subject is properly tracked and in focus.

A customizable Fn button is featured on the lens barrel for programming your preferred setting and accessing it quickly.

A click switch allows swapping between clicked and smooth aperture adjustments, which is useful when capturing videos.

AF/MF switch for rapidly switching between autofocus and manual focus modes.

Built for All Conditions
Dust- and splash-resistant design with weather sealing for handling various weather conditions and preventing dust from entering the lens.

The front lens element is treated with a waterproof and anti-fouling coating, which repels unwanted liquids from accumulating.

Full metal construction, providing a durable and lightweight design weighing 1.8 lb.

Additional Lens Benefits

  • 77mm filter thread for wide compatibility with attachments such as polarizers or ND filters.
  • 2.6′ minimum focusing distance, allowing you to work fairly close to your subject.
  • USB-C port for firmware updates.

Read More »

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Viltrox AF 85mm f/1.4 Pro Announcement Coming Next Week

By Louis Ferreira | Published: June 14, 2025


Viltrox will officially announce the Viltrox AF 85mm f/1.4 Pro lens to Sony E-mount next week on June 16th for the 2025 Bild Expo.

Details below:

  • 15 elements in 11 groups, including 3 ED, 9 high-refractive elements
  • Minimum focus distance: 0.79m
  • Max magnification: 0.13x
  • 11 circular aperture blades
  • Filter size: 77mm
  • Dual VCM motors
  • Weight: 800g

via Photorumors

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Sony a6700 Firmware 2.00 Update

By Louis Ferreira | Published: June 12, 2025

Sony a6700: B&H Photo / Amazon / Adorama

Sony a6700 Firmware 2.00 Download Here

Benefits and Improvements

  • Increases the maximum number of images that can be recorded in one folder to 9,999
  • Improves image quality when applying user LUTs
  • Displays the Wi-Fi signal strength when the Wi-Fi function is On
  • Allows notifications to be displayed when the latest software is available for your camera
  • You can now continue shooting while transferring captured photos and videos to a smartphone or tablet
    Note:

    • Ver. 2.9.0 or later of the Creators’ App is necessary. This service may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
  • Transfers to smartphones and tablets can now be resumed if they are interrupted
    Note:

    • Ver. 2.9.0 or later of the Creators’ App is necessary. This service may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
  • You can now transfer only the data that hasn’t yet been sent to your smartphone or tablet, or add videos to be transferred during the transfer process
    Note:

    • Ver. 2.9.0 or later of the Creators’ App is necessary. This service may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
  • Allows you to upload camera images directly to the Creators’ Cloud
    Notes:

    • Settings must be adjusted in the Creators’ App in advance. For more information, please visit the Creators’ App support website.
    • Ver. 2.9.0 or later of the Creators’ App is necessary. This service may not be available in some countries or regions. For more information, please visit the Creators’ Cloud support website.
  • WPA and WEP functionalities are no longer supported. You will no longer be able to select WPA or WEP when connecting to Wi-Fi. Please use the more secure WPA2 or WPA3 security setting moving forward
  • Improves the operational stability of the camera

Note: Please refer to the Help Guide for details on all updated functions.

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Rolli AF 85mm f/1.8 FE Announced

By Louis Ferreira | Published: June 11, 2025


The Rolli AF 85mm f/1.8 FE has been announced as its first new AF lens, but acording ot how2fly, this lens is just a rebranded 7Artisans lens that can currently be bought for less on Amazon.

If you want the Rolli they can be ordered directly here.

🔸 85 mm Porträt-Brennweite – natürliche Proportionen ohne Verzerrung
🔸 F/1.8 Blende – Scharf bei Offenblende und weiches, rundes Bokeh durch 11 Lamellen
🔸 VAF-Serie – hochauflösend für spiegellose Vollformatkameras
🔸 HFT-X Beschichtung – reduziert Ghosting & Flare, erhält Kontrast
🔸 STM-Autofokus – schnell, leise + Face/Eye-Tracking für Foto & Video

Specs:

Light intensity:F/1.8
Close-up:0.85 m
Full format:Yes
Autofocus:Yes
Compatible cameras:Sony E-Systems
Connection:Sony E-Mount
Filter thread:62 mm
EXIF data:Yes
Connections:USB-C for firmware updates
Lenses (group/lenses):7/10
Smallest aperture:16
Aperture blades:11
Mass:9.6 x 8 x 8 cm
Weight:477 g

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Profoto unveils the B20 and B30 – Refined to perfection

By Louis Ferreira | Published: June 10, 2025


Profoto B20: B&H Photo / Adorama
Profoto B30: B&H Photo / Adorama

Profoto unveils the B20 and B30 – Refined to perfection

Profoto is proud to introduce the Profoto B20 and B30, the latest advancements in its industry-leading compact flash series. Building upon the trusted foundation of the B10-range, these new flashes bring faster performance, a class-leading powerful LED, and greater versatility to photographers and content creators worldwide.

Designed for professionals who demand reliability in any environment, the B20 and B30 are built to endure. Their sturdiness and rubberized surface ensure a secure grip and long-lasting durability, even when using the heaviest modifiers. “Regardless of location, these flashes are ready for any creative challenge” says Göran Marén, Product Manager at Profoto.

With a 13% faster recycle time than the B10Xs’, photographers will never miss a critical moment. The new user-replaceable flash tube allows for seamless on-set swaps, keeping workflows smooth and uninterrupted. A wide power range provides unmatched creative flexibility, from subtle fill light to powerful illumination.

To further enhance adaptability, the B20 and B30 introduce three flash modes: There are three flash modes: ECO for increased equipment lifetime, Boost for a little extra power, and Freeze for the shortest flash duration and elimination of motion blur.

For hybrid photo and video professionals, the built-in bi-color LED now boasts 50% more output than its predecessors, offering an improved continuous light source for video shoots, live streaming, and on-location setups.

With Profoto’s renowned Light Shaping System, you have over 120 modifiers and accessories to turn your creative vision into reality. The B20’s and B30’ features the renowned and intuitive Profoto UI, which practically eliminates dealing with cumbersome technical settings.

“As with all Profoto products, the B20 and B30 are engineered with premium components and meticulous attention to detail, ensuring unmatched reliability and consistent color accuracy. With unrivaled reliability, speed, and precision, these flashes are built to work as hard as photographers do,” concludes Göran Marén, Product Manager at Profoto.

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