Details About Two Upcoming Sony Professional Video Cameras


Sony will release the Z380 in August and a new 12K sensor full-frame interchangeable lens video camera during IBC 2025 in September

Sony Z380

  • The Sony Z380 is a newly developed 3CMOS BIONZ XR XDCAM camcorder that features internal variable ND, which supports 4K120p recording in all RGB Tricolor.
  • The image quality of the Z380 is significantly higher than that of the Z280, thanks to the BIONZ XR, AI unit, and new high-speed, high-saturation, and high-sensitivity Exmor RS 3CMOS.
  • Based on test information, the image quality of the PXW-Z380 is superior to that of the Z200. It has a low base ISO and a high sensitivity mode ISO, which is consistent with the FX6.
  • The Z380’s autofocus performance is a vast improvement over the previous generation Z280, relieving the operator of the pressure of focusing and allowing them to shift their attention entirely to composition and following the subject.

Sony FX8

  • The New full-frame product, named FX8, will feature a resolution of 12K, which is four times that of the FX9. It uses a 16:9 cropped 12K full-frame (3:2 aspect ratio, 96M total pixels) CMOS image sensor.
  • It doesn’t have internal RAW or X-OCN recording capabilities. Like the FX6, it outputs full-frame crop 3.8K 16-bit RAW to a third-party recorder via SDI at a maximum of 120fps.
  • The only recording format available is XAVC, which offers 8K30p or 4K60p recording in full-frame and S35 modes. And the full-frame crop 3.8K mode provides 4K120p recording.
  • The readout specifications are not as good as the URSA Cine 12K, as the processor limits it, but it is still a reliable and easy-to-use camcorder that offers high-speed 4K (for users) and full-frame/Super35 dual-format 8K30p/4K60p (for users) for creative freedom.

via Photorumors

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Updated Prime Day Sony Deals Ending Tonight


It’s Amazon Prime Day again, and there are some great deals for Sony cameras, which you can page through here, or you can check out my recommendations below. Sony also brought back multiple rebates, which you can browse here.

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Sigma ART 35mm f/1.2 DG DN II Coming Soon


Sigma will release the Sigma ART 35mm f/1.2 DG DN II for Sony E-mount soon. The first-generation lens can only be found refreshed for E-mount on Amazon at this time. The first-generation lens has been discontinued for some time.

SIGMA 35mm F1.2 DG DN | Art: B&H Photo / Amazon / Adorama

via Photorumors

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Sigma 250–500mm f/6: The Super-Telephoto Zoom Redefined


Sigma 250–500mm f/6: The Super-Telephoto Zoom Redefined

Published: July 2025  |  Category: Gear NewsSigma’s latest patent (JP2025-102082) reveals a bold new direction for long-range photography: a 250–500mm f/6 telephoto zoom lens designed to be both compact and powerful. While Sigma is no stranger to super-telephoto optics—cue the legendary 200–500mm f/2.8 “green monster”—this new design emphasizes portability, autofocus speed, and real-world usability for mirrorless systems.

🔍 Optical Design at a Glance

The lens structure is built around three key groups:

  • G₁ (Front Group): A fixed positive-power group split into two subgroups with a strategic air gap, helping reduce size and weight while correcting aberrations.
  • G₂ (Internal Focusing Unit): A lightweight movable group that delivers quick, quiet autofocus ideal for both stills and video.
  • G₃ (Rear Group): Includes the image stabilization unit and rear optics. A smart optical power balance improves stabilization while keeping the system compact.

The result is a lightweight, stabilized telephoto zoom that can go from 250mm to 500mm with minimal compromise.

🎯 Who Is It For?

This lens is ideal for:

  • Wildlife photographers who need handheld reach in remote areas
  • Sports shooters looking to cover distant action without lugging giant primes
  • Documentary and nature filmmakers using mirrorless cameras in the field

The internal focusing and stabilized optics make it especially compelling for hybrid shooters working in both video and stills.

🔧 Engineering Highlights

  • Optimized spacing and lens power ratios reduce weight without sacrificing image quality
  • All spherical lens elements keep manufacturing consistent and cost-effective
  • Rear IS unit enables effective shake correction with minimal optical disturbance
  • Designed to resolve high-res sensors up to 500mm with solid corner sharpness

📌 Final Thoughts

Sigma’s 250–500mm f/6 could mark the arrival of a new class of portable super-telephoto zooms: long-reach, pro-level optics in a mirrorless-friendly body. If and when it hits the market, this lens could become a go-to choice for those who want the reach—without the bulk.

Filed under: Telephoto Lenses, Patent Watch, Mirrorless Gear

via IPForce

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Prime Day Sony Deals


It’s Amazon Prime Day again, and there are some great deals for Sony cameras, which you can page through here, or you can check out my recommendations below. Sony also brought back multiple rebates, which you can browse here.

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Sony Brings Back Savings In Advance of Amazon Prime Day 2025


Amazon Prime Day is usually full of a variety of savings, with some being more useful than others, which is why I try to curate them for you here. Most of the savings Sony is offering do not make up for the recent price hikes due to the Trump tariffs, but at least they are offering something in time for Prime Day. Hopefully other companies follow.

Sony A1 (Save $500):
B&H Photo / Amazon / Moment / Adorama
Sony a7RV (Save $400):
B&H Photo / Amazon / Moment / Adorama
Sony a7RIV (Save $400):
B&H Photo / Amazon / Adorama
Sony a7RIIIa ( Save $150):
Amazon
Sony a7IV (Save $500):
B&H Photo / Amazon / Adorama
Sony a7CR (Save $200):
B&H Photo / Amazon / Moment / Adorama
Sony a7CII (Save $200):
B&H Photo / Amazon / Moment / Adorama
Sony a7SIII (Save $300):
B&H Photo / Amazon / Moment / Adorama
Sony ZV-E1 (Save $300):
B&H Photo / Amazon / Adorama
Sony a6700 (Save $100):
B&H Photo / Amazon / Adorama
Sony a6600 (Save $200):
B&H Photo / Amazon / Adorama
Sony a6400 (Save $150):
B&H Photo / Amazon / Adorama
Sony FX30 (Save $200):
B&H Photo / Amazon / Adorama

Lenses
Sony FE 12-24mm f/2.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony 16-35mm f/4.0 PZ FE Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-70mm f/2.8 GM Save $200:
B&H Photo / Amazon / Adorama
Sony Zeiss Vario-Tessar T* FE 24-70mm f/4 ZA OSS Save $200:
B&H Photo / Amazon / Adorama
Sony 24-105mm Save $200:
B&H Photo / Amazon / Adorama
Sony FE 70-200mm f/2.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24-240mm f/3.5-6.3 OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 70-300mm f/4.5-5.6 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony FE 100-400mm F4.5–5.6 GM OSS Save $100:
B&H Photo / Amazon / Adorama
Sony 200-600mm FE Save $100:
B&H Photo / Amazon / Adorama

Sony FE 14mm f/1.8 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 20mm f/1.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony 24mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 24mm f/2.8 G Save $50:
B&H Photo / Amazon / Adorama
Sony 35mm f/1.4 GM Save $100:
B&H Photo / Amazon / Adorama
Sony FE 35mm f/1.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 40mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/1.2 GM Save $100:
B&H Photo / Amazon /Adorama
Sony Zeiss Sonnar T* FE 55mm f/1.8 Save $100:
B&H Photo / Amazon / Adorama
Sony FE 50mm f/2.5 G Save $50:
B&H Photo / Amazon / Adorama
Sony FE 85mm F1.8 Save $50:
B&H Photo / Amazon / Adorama
Sony FE 90mm f/2.8 Macro G OSS Save $100:
B&H Photo / Amazon / Adorama

Sony E 11mm f/1.8 Save $50:
B&H Photo / Amazon / Adorama
Sony E 15mm F1.4 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 16-55mm F2.8 G Save $100:
B&H Photo / Amazon / Adorama
Sony E 35mm f/1.8 OSS Save $50:
B&H Photo / Amazon / Adorama
Sony E 70-350mm f/4.5-6.3 G OSS Save $100:
B&H Photo / Amazon / Adorama

Sony E PZ 10-20mm F4.0 G OSS Save $100:
B&H Photo / Amazon / Adorama
Sony E PZ 18-105mm f/4 G OSS Save $100:
B&H Photo /Amazon/Adorama

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