Sigma Done With Price Increases

By Louis Ferreira | Published: August 4, 2025


We covered the announcement of price increases from Sigma here and which ended up being about 10% here. Now, Photorumors has received news that Sigma doesn’t intend to increase prices any further, so Sigma is probably going to use one of the tactics that I covered here to keep prices acceptable for consumers.

Sigma lenses can be found at B&H Photo and Amazon.

via Photorumors

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Sony RX1R III Camera Size Comparison

By Louis Ferreira | Published: August 3, 2025




Sony RX1R III:
B&H Photo / Amazon / Adorama
Fujifilm GFX100RF:
B&H Photo / Amazon / Moment / Adorama
Leica Q3:
B&H Photo / Amazon / Adorama

Camera size comparison has listed the Sony RX1R III in its comparison tool, and it is quite compact when compared to its competition, but when you compare it to previous generations of the RX1, the camera is getting a little larger. If you want to put together your own comparisons, you can do so here.

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7Artisans AF 35mm F1.8 Announcement Coming August 4th

By Louis Ferreira | Published: August 2, 2025


The 7Artisans AF 35mm F1.8 has been known about since late last year, but we now know the lens will be announced on August 4th.

7Artisans AF 35mm F1.8 E/L/Z

  • Regular price: 1,699 yuan ($235.96 USD)
  • Pre-sale price: 1,599 yuan ($222.07 USD)
  • STM drive
  • Fn button
  • 1 ED glass, 2 high refractive index lenses, 2 aspherical lenses

It looks like we will also hear about the 7Artisans AF 10mm F2.8

7Artisan lenses are found at B&H Photo and Amazon


via asobinet

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Viltrox AF 15mm f/1.7 E US Orders Started Plus Reviews

By Louis Ferreira | Published: August 1, 2025


Viltrox AF 15mm f/1.7 E: B&H Photo / Amazon

The Viltrox AF 15mm f/1.7 E launched overseas the other day and the US launch followed. You can order the lens above or check out some of the reviews below:

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Sigma Rumored To Announce 3 Lenses On August 19th

By Louis Ferreira | Published: July 31, 2025


Sigma is rumored to announced three lenses for E Mount on August 19th. Two of the lenses we have had leaks about already, but the third is a long shot.

There are also rumors of a full-frame travel zoom and ultra-fast prime lens coming in the future.

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via weibo

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Sony a1II Firmware 3.00 Released

By Louis Ferreira | Published: July 30, 2025


Sony Alpha 1 II: B&H Photo / Amazon / Adorama

Sony a1II firmware 3.00 was just released, and you can download it here.

Benefits and Improvements

  • Adapts the display layout of shooting information for both horizontal and vertical viewing
  • Allows you to select whether to change the Shooting Mode, Drive Mode, and Focus Mode using the dial or through the menu
  • Allows simultaneous deleting and rating of images recorded on both Memory Card Slot 1 and Slot 2
  • Allows the display of folder names and file names during playback
  • Allows you to add OK/NG/KEEP flags to clips during or after movie recording
  • Allows you to cancel the scheduled transfer of selected images during FTP transfer
  • Adds support for the following Transfer & Tagging settings:
    • A setting to automatically schedule FTP transfer of protected still images from FTP Import
    • A setting to automatically schedule FTP transfer of protected still images and videos from FTP Upload Preset
    • A setting to automatically protect still images transferred via FTP from FTP Upload Preset
      • Ver. 2.3.0 or later of the Transfer & Tagging setting is necessary for Android, and Ver. 2.3.1 or later is necessary for iOS.
        The Transfer & Tagging setting may not be available in some countries or regions
  • Supports the following Monitor & Control app functions:
    • Focus map display
    • IRIS operation bar display
      • Ver. 2.3.0 or later of the Monitor & Control app is necessary.
        The Monitor & Control app may not be available in some countries or regions
  • Supports Scan and Tag, Photo Cropping, and Volume Photography Commands under the Volume Photography License
    • Installation of a paid license is required for use.
    • The provision of the license is scheduled to begin after August 2025.
    • Services may not be available in some countries or regions.
  • Updates the display of the shooting date and time to the user date and time (The built-in clock of the camera) instead of the server date and time when viewing images captured with the Write Digital Signature function set to On in the Camera Authenticity Solution
    • Installation of a paid license is required for use.
    • The timing for the provision of paid licenses to customers other than certain media outlets is yet to be determined.
    • Services may not be available in some countries or regions. For more information, please visit the Authenticity Catalog Page.
  • WPA and WEP functionalities are no longer supported. You will no longer be able to select WPA or WEP when connecting to Wi-Fi. Please use the more secure WPA2 or WPA3 security setting moving forward
  • Improves the operational stability of the camera

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Posted in Firmware updates, Sony A1| Tagged | Leave a comment