Tamron 50-400mm F/4.5-6.3 Di III VC VXD Development Announced


Game-changing ultra-telephoto zoom starting at 50mm
50-400mm F/4.5-6.3 Di III VC VXD (Model A067)
July 28, 2022, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the development of the versatile 50-400mm F/4.5-6.3 Di III VC VXD (Model A067), a next level ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras.

PRODUCT NAME50-400mm F/4.5-6.3 Di III VC VXD (Model A067)
For Sony E-mount (35mm full-frame)
DATE OF LAUNCHLaunch Planned in the Fall, 20221

1 Due to the current global health crisis, the release date or product supply schedule could change.

Overview of the 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) features
The 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) creates an entirely new category for high-performance ultra-telephoto mirrorless zoom lenses. With an 8x zoom ratio that begins at an unprecedented 50mm (commonly called the “standard” focal length for full-frame cameras), this new ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras is the same size as conventional 100-400mm zoom lenses, yet offers a wider angle of view on the wide end for excellent versatility. The 50-400mm F4.5-6.3 is remarkably compact with a length of just 183.4mm (7.2 in) and a light weight of 1,155g (40.7 oz) but provides unparalleled high performance at all focal lengths. In spite of the high magnification ratio, high image quality is delivered across the entire 50-400mm range through the effective arrangement of special lens elements. Equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that offers excellent quietness and responsiveness, plus TAMRON’s proprietary image stabilization mechanism VC (Vibration Compensation), the lens delivers versatile capability for all shooting scenarios.sa

Because the 50-400mm F4.5-6.3 provides up to one-half life-size magnification during close focus, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities, with an MOD (Minimum Object Distance) of 0.25m (9.8 in) at the 50mm end. The filter size is 67mm, the same as most other TAMRON lenses for mirrorless cameras, providing greater convenience when using multiple lenses together. The lens also features ergonomic features that support comfortable shooting, such as the adoption of a new lens design with improved texture and operability, and a Connector Port for the dedicated TAMRON Lens UtilityTM originally and uniquely developed by TAMRON. In addition, for this 50-400mm F4.5-6.3, TAMRON Lens Utility newly offers a “Focus Limiter” function. An optional Arca-Swiss compatible accessory tripod mount is available for convenience when using a tripod. All in all, the 50-400mm F4.5-6.3 is a highly portable, versatile zoom lens that ensures users never miss a shooting opportunity, from the 50mm standard focal length up to the 400mm ultra-telephoto. This is a breakthrough product that creates an entirely new category of ultra-telephoto-mirrorless zoom lenses, another first for TAMRON.

Main features

  1. Expansive 8x zoom ratio starts at 50mm and extends to 400mm ultra-telephoto with a single lens
  2. Unfaltering high image quality across the entire zoom range
  3. VXD produces high-speed and high-precision AF
  4. Equipped with TAMRON’s proprietary VC image stabilization
  5. Enhanced operational and versatile features
    1. Connector Port for the TAMRON Lens Utility
    2. New “Focus Limiter” function added to the TAMRON Lens Utility
    3. Rapid zooming (Zoom ring rotation arc is just 75°)
    4. Optional tripod mount (Arca-Swiss compatible)
  6. Super-compact with a length of only 183.4mm (7.2 in) and a weight of 1,155g (40.7 oz)
  7. Half-macro photography with magnification ratio of 1:2 at the 50mm setting
  8. New design with improved texture and scratch resistance
  9. 67mm filter size, same as most other TAMRON lenses for mirrorless cameras
  10. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch, etc.)
  11. Compatibility with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

* Specifications, appearance, functionality, etc., are subject to change without prior notice.

Posted in 3rd Party Lens| Tagged , | 1 Comment

Viltrox 85mm f/1.8 V2 and V1 Firmware Updates Released

Viltrox AF 85/1.8 FE Mark II V1.2.5

Firmware update instructions:
1. Increase compatibility with a7m4
2. Add support for DJI ronin 4D camera.

Download Here

Viltrox AF 85/1.8 FE Mark I V1.2.2

Firmware update instructions:
1. Increase compatibility with a7m4
2. Add support for DJI ronin 4D camera.

Download Here

Viltrox AF 85mm f/1.8 FE II: B&H Photo / Amazon

VILTROX 56mm f/1.4: B&H Photo / Amazon
VILTROX 33mm f/1.4: B&H Photo / Amazon
VILTROX 23mm f/1.4: B&H Photo / Amazon

Follow SonyAddict on FacebookTwitterInstagram, and YouTube

Plus our owners’ groups
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group

Posted in 3rd Party Lens, Firmware updates| Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Tokina Price Increase Follow Up


In March Tokina announced it would be increasing prices in April now, Tokina has made another statement about price increases and lenses being discontinued. It looks like the list of discontinued lenses is just to switch to the PLUS branding, which includes a microfiber cloth and sticker on the box, but it will be interesting to see how prices and discounts balance out over time as this is the second price increase announced this year.

About price revision and renewing of Tokina brand lenses
Dear Customers,

We sincerely thank you for your continued support of Tokina lenses.

Due to recent cost hikes of raw materials and components, our production costs have been greatly increased. We have been making every effort to absorb the cost hike.

However, regrettably, we are not able to bear all the cost increase any further and we need to revise the price of all Tokina lenses. In line with this revision some of our Tokina lenses will be discontinued and renewed respectively as below. The global shipment of renewed models is scheduled to start from June, 2022.

Tokina lens to be renewed
The below models will be renewed. The renewed models will be marked with the “PLUS” sticker on the package and will come with Tokina branded microfiber cleaning cloth. The technical specifications remain the same.

Model nameEAN code
Tokina atx-i 11-16mm F2.8 CF NAF PLUS4961607640791
Tokina atx-i 11-16mm F2.8 CF CEF PLUS4961607640807
Tokina atx-i 11-20mm F2.8 CF NAF PLUS4961607640814
Tokina atx-i 11-20mm F2.8 CF CEF PLUS4961607640821
Tokina atx-i 100mm F2.8 FF Macro NAF PLUS4961607640876
Tokina atx-i 100mm F2.8 FF Macro CAF PLUS4961607640883
Tokina atx-m 85mm F1.8 FE PLUS4961607641064
Tokina atx-m 23mm F1.4 E PLUS4961607641088
Tokina atx-m 23mm F1.4 X PLUS4961607641170
Tokina atx-m 33mm F1.4 E PLUS4961607641101
Tokina atx-m 33mm F1.4 X PLUS4961607641187
Tokina atx-m 56mm F1.4 E PLUS4961607641125
Tokina atx-m 56mm F1.4 X PLUS4961607641194

Package design
The renewed models will be marked with the “PLUS” sticker on the package (on all sides).

 

Seal design and size can be changed without prior announcement. Seal position on the box can be slightly different from real product.

Following the renewing the Tokina lenses, the following products will be discontinued.

Model nameEAN code
Tokina atx-i 11-16mm F2.8 CF NAF4961607696958
Tokina atx-i 11-16mm F2.8 CF CAF4961607696941
Tokina atx-i 11-20mm F2.8 CF NAF4961607634752
Tokina atx-i 11-20mm F2.8 CF CAF4961607634769
Tokina atx-i 100mm F2.8 FF MACRO NAF4961607634462
Tokina atx-i 100mm F2.8 FF MACRO CAF4961607634455
Tokina atx-m 85mm F1.8 FE4961607634486
Tokina NEW atx-m 85mm F1.8 FE LTD4961607640418
Tokina atx-m 23mm F1.4 E4961607634585
Tokina atx-m 33mm F1.4 E4961607634622
Tokina atx-m 56mm F1.4 E4961607634639
Tokina atx-m 23mm F1.4 X4961607634646
Tokina atx-m 33mm F1.4 X4961607634653
Tokina atx-m 56mm F1.4 X4961607634684
Tokina AT-X 107 f/3.5-4.5 DX Fisheye NH NAF4961616965564
Tokina AT-X 107 f/3.5-4.5 DX Fisheye NH CEF4961616965632

We would appreciate your kind understanding and cooperation.

Tokina ATX-M 85mm f/1.8 FE:
B&H Photo / Amazon

Tokina atx-m 23mm f/1.4: B&H Photo
Tokina atx-m 33mm f/1.4: B&H Photo
Tokina atx-m 56mm f/1.4: B&H Photo

Tokina SZ Super Tele 500mm f/8:
B&H Photo / Amazon
Tokina SZ Super Tele 400mm f/8:
B&H Photo / Amazon
Tokina SZ 8mm F2.8 E FISH-EYE:
Amazon
Tokina SZ Super Tele Finder:
Amazon
Tokina SZ 2x Extender For T-Mount TA-020
Amazon

via FujiAddict

Posted in 3rd Party Lens| Tagged | 7 Comments

Samyang is Teasing a New 2nd Generation Lens


Samyang is teasing a new 2nd generation lens coming 7/28/2022. Samyang has been updating their existing AF lenses lately, and this one is tied to their 50th-anniversary celebration. Samyang has updated other lenses with improved color tones, modern design, improved AF performance, custom buttons, and weather-ceiling.

The new 2nd generation lens we’ve been waiting for is coming soon
#Samyang #Samyanglens #aNewPerspective #Newlens #The2ndGeneration #Comingsoon

Follow SonyAddict on FacebookTwitterInstagram, and YouTube

Plus our owners’ groups
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group

Posted in 3rd Party Lens| Tagged | 2 Comments

Additional Sigma 20mm F1.4 DG DN Art and 24mm F1.4 DG DN Art Details


We first heard about the Sigma 20mm F1.4 DG DN Art and 24mm F1.4 DG DN Art here, and now we have some new details. It sounds like these lenses might be designed for astrophotography since the lens has a rear filter holder and a place to install a heater.

Wide- angle Art lens attention function
, AF assist function
, MFL switch (MF lock)
, rear filter holder
, lens heater retainer

Corresponding accessories
24mm F1.4 DG DN | Art
Hood: LH782-01
Lens cap: LCF-72 III
Guide plate: GP-11
20mm F1.4 DG DN | Art
Hood: LH878-04
Lens cap: LCF-82 III
Guide plate: GP-21

Suggested retail price
20mm F1.4 DG DN | Art: 152,900 yen including tax (USD $1118.75)

Follow SonyAddict on FacebookTwitterInstagram, and YouTube

Plus our owners’ groups
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group

via digicame-info

Posted in 3rd Party Lens| Tagged , , | 3 Comments

BCN: Sony Falls To Fujifilm in Japan Thanks to Unique Design Philosophy


Instax Mini Evo: B&H Photo / Amazon / Adorama

Fujifilm overtook Sony in Japan, according to BCN, all thanks to Fujifilm’s new Instax EVO camera that is heavily grounded in Fujifilm’s classic design philosophy. You can read the translated report below:

Translated Press Release:
A big hit product for a long time was born in a compact digital camera. It’s Fujifilm ‘s “instax mini Evo”. Immediately after its release on December 3, last year, its popularity has boiled. “It is selling more than twice as much as originally planned” (Fujifilm’s President and CEO, Sadaichi Goto). For this reason, in December, Fujifilm’s maker share was boosted to 26.8% with compact digital cameras, and it jumped to the top at once. The market share by model is also 14.9%, which is by far the best. In January of the following year, although the manufacturer’s share was handed over to Sony , it maintained the top share at 13.8% by model.

The instax mini Evo is a hybrid camera that combines an instant camera and a digital camera. The company has combined the goodness of digital cameras with the instant camera “Cheki,” which has been sold continuously since 1998. In addition to its function as a digital camera, we pursued the fun and ease of printing on the spot. One of the features of the series is the system that exposes and prints the film with organic EL . The conventional analog check film can be used as it is.

The instax mini Evo has an eye-catching retro design reminiscent of a classic camera. Regarding the reason for the big hit, Ryuichiro Takai, general manager of Fujifilm ‘s Imaging Solutions Division, said, “I dared to create an analog feeling. I increased the steps of turning the lens, turning the dial, and turning the lever when printing. “I put in the fun of using it,” he said. He added, “I was very particular about creating images among the checks I’ve done so far. I also received 100 built-in effects that are conscious of smartphone (smartphone) users, which I have never seen before.”

However, due to the popularity and the shortage of semiconductors from time to time, production could not catch up, and sales slowed down after February. The shortage continues. Michiharu Kono, Deputy General Manager of Imaging Solutions Division of FUJIFILM, said, “Currently, we are strengthening our production increase system and the situation has improved considerably. By this time, I think we can somehow resolve the shortage situation. ” With the recent return of sales of instax mini Evo, the market share of compact digital cameras is gradually recovering. In June, it gained a 19.7% share and regained the top spot. However, it is in a close battle with 2nd place Sony by only 0.3 points.

Ryuichiro Takai, General Manager, Imaging Solutions Division, Fujifilm, says that he aimed to create a unique product that is neither a smartphone nor a digital camera.

Speaking of equipment that is usually used for photography, smartphones are the first device in modern times. Not only can everyone carry it around and take beautiful pictures, but it also covers video recording without any problems. Thanks to this, the camera market is shrinking. To compete with smartphones, we need decisive features that smartphones do not have. The instax mini Evo is troublesome to operate and has a large body size, which is an obstacle. But after all, paper prints come out on the spot. You can also enjoy using it. Because of its large presence, you can enjoy the act of taking and taking pictures with the subject. “The product planning to create a unique product that can’t be done with a smartphone or a digital camera was stabbed as intended,” said Takai, general manager. This word has a hint for the camera to survive. ( BCN , Ichiro Michikoshi)

Follow SonyAddict on FacebookTwitterInstagram, and YouTube

Plus our owners’ groups
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group

via FujiAddict, BCN

Posted in Press releases| Tagged | 4 Comments